Leo Goodwin Jr. (c. 1929-1930 - January 15 1978) was an American businessman, born to the co-founders of auto insurance company

GEICO The Government Employees Insurance Company (GEICO ) is an American vehicle insurance company headquartered in Chevy Chase, Maryland. In addition to auto insurance, GEICO provides motorcycle, ATV, RV, boat, snowmobile, travel, pet, event, hom ...

Lillian Goodwin Lillian Goodwin was an American businesswoman who co-founded private auto insurance company GEICO with her husband Leo Goodwin, Sr. in 1936. She was the mother to Leo Goodwin, Jr. She moved to Fort Lauderdale, Florida in the 1960s. She died in ...

and

Leo Goodwin Sr. Leo Goodwin Sr. (1886–1971) was an American businessman and philanthropist best known for founding private auto insurance company GEICO in 1936, with his wife Lillian Goodwin. Biography Goodwin was born in 1886 in Lowndes, Missouri, the son ...

He became involved in the family business. He filed for

personal bankruptcy Personal bankruptcy law allows, in certain jurisdictions, an individual to be declared bankrupt. Virtually every country with a modern legal system features some form of debt relief for individuals. Personal bankruptcy is distinguished from corpora ...

in 1976, and he died at the age of 63 on January 15, 1978, of cancer in

Fort Lauderdale, Florida Fort Lauderdale ( ) is a coastal city located in the U.S. state of Florida, north of Miami along the Atlantic Ocean. It is the county seat of and most populous city in Broward County, Florida, Broward County with a population of 182,760 at the ...

, following a two-month hospital stay.

References

1978 deaths American businesspeople in insurance Year of birth missing {{US-business-bio-stub