Leo Goodwin Jr. was born to the co-founders of

GEICO The Government Employees Insurance Company (GEICO ) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owne ...

: Lillian Goodwin and

Leo Goodwin Sr. Leo Goodwin Sr. (1886–1971) was a businessman and philanthropist best known for founding GEICO in 1936, with his wife Lillian Goodwin. Background Goodwin was born in 1886 in Lowndes, Missouri, the son of a country doctor who traveled by horse ...

He became involved in the family business. He filed for personal bankruptcy in 1976, and he died at the age of 63 on January 15, 1978, of cancer in

Fort Lauderdale, Florida Fort Lauderdale () is a coastal city located in the U.S. state of Florida, north of Miami along the Atlantic Ocean. It is the county seat of and largest city in Broward County with a population of 182,760 at the 2020 census, making it the tenth ...

, following a two-month hospital stay.

References

1978 deaths American businesspeople in insurance Year of birth missing {{US-business-bio-stub