Lego Stranger Things (stylized as ''LEGO Stranger Things'') was a

Lego theme A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single seri ...

based on the 2016 Netflix sci-fi horror series of the same name created by

the Duffer Brothers Matt Duffer and Ross Duffer (born February 15, 1984), often credited as the Duffer Brothers, are American film and television writers, directors, and producers. They are best known as the creators, directors and executive producers of the hit Ne ...

. It was licensed from

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...

. The theme was first introduced in May 2019 and was discontinued in December 2022.

Overview

''Lego Stranger Things'' was based on the ''

Stranger Things ''Stranger Things'' is an American science fiction horror drama television series created by the Duffer Brothers, who also serve as showrunners and are executive producers along with Shawn Levy and Dan Cohen. Produced by Monkey Massacre Pr ...

'' 2016 Netflix sci-fi horror series, which focuses on the investigation into the disappearance of a young boy (

Will Byers William Byers is a fictional character from the American science fiction horror drama television series ''Stranger Things''. Portrayed by Noah Schnapp, the character appeared in a recurring capacity in the first season before being promoted ...

) amid supernatural events occurring around the town, including the appearance of a girl with

psychokinetic Psychokinesis (from grc, ψυχή, , soul and grc, κίνησις, , movement, label=ㅤ), or telekinesis (from grc, τηλε, , far off and grc, κίνησις, , movement, label=ㅤ), is a hypothetical psychic ability allowing a person ...

abilities (

Eleven Eleven or 11 may refer to: * 11 (number), the natural number following 10 and preceding 12 * one of the years 11 BC, AD 11, 1911, 2011, or any year ending in 11 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *'' ...

). ''Lego Stranger Things'' aimed to recreate the main characters in Lego form, including Barbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon.

Development

Lego senior model designer Justin Ramsden worked closely with Netflix to design The Upside Down set: "they gave us loads of behind the scenes images and plans." He said, "We also got the chance to create three new elements for the set as well, they are headgear for the Demogorgon, a hair piece for Dustin and also the hair for Will." He further explained, "With the Stranger Things set, we started off with a concept sketch. There was an elite team of LEGO designers that joined together to discuss what this model could be. From those meetings, one of the concept designers drew a quick sketch, and that became the basis for what the model could look like. We followed the sketch and had a close dialogue with Netflix. There was some back and forth with them, and we did iterations that made the set more stable, more playable, and with more functions."

Launch

In 2019, Lego ''Stranger Things'' theme was launched at The LEGO Store in

Flatiron District The Flatiron District is a neighborhood in the New York City borough of Manhattan, named after the Flatiron Building at 23rd Street, Broadway and Fifth Avenue. Generally, the Flatiron District is bounded by 14th Street, Union Square and Gree ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. Later, it also launched in the UK at Lego Store

Leicester Square Leicester Square ( ) is a pedestrianised square in the West End of London, England. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leicester House, itself named after Robert Sidney, 2nd Earl of Leicester ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. As part of the marketing campaign,

The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...

released The Upside Down (set number: 75810) based on a version of the Byers' home.

Characters

* Barbara "Barb" Holland: An introvert and best friend of Nancy Wheeler. She is concerned that her friendship with Nancy may be threatened by Nancy's relationship with Steve. Barb is one of the first victims of the Demogorgon. * Eleven / Jane Hopper: A young girl with

telepathic Telepathy () is the purported vicarious transmission of information from one person's mind to another's without using any known human sensory channels or physical interaction. The term was first coined in 1882 by the classical scholar Frederic ...

and

abilities and a limited vocabulary. Her real name is Jane, and she is the biological daughter of Terry Ives. * Mike Wheeler: A middle child of Karen and Ted Wheeler, brother of Nancy and Holly, and one of three friends of Will Byers. He is an intelligent and conscientious student and is committed to his friends. He develops romantic feelings for Eleven. *

Lucas Sinclair ''Stranger Things'' is an American science fiction horror television series created for Netflix by the Duffer Brothers, set in the fictional town of Hawkins, Indiana, in the 1980s. The first season, set in November 1983, focuses on the investi ...

: One of Will's friends. He is wary of Eleven but later becomes friends with her. *

Dustin Henderson ''Stranger Things'' is an American science fiction horror television series created for Netflix by the Duffer Brothers, set in the fictional town of Hawkins, Indiana, in the 1980s. The first season, set in November 1983, focuses on the invest ...

: One of Will Byers' friends. His

cleidocranial dysplasia Cleidocranial dysostosis (CCD), also called cleidocranial dysplasia, is a birth defect that mostly affects the bones and teeth. The collarbones are typically either poorly developed or absent, which allows the shoulders to be brought close togethe ...

causes him to

lisp A lisp is a speech impairment in which a person misarticulates sibilants (, , , , , , , ). These misarticulations often result in unclear speech. Types * A frontal lisp occurs when the tongue is placed anterior to the target. Interdental lispi ...

. *

: The son of Joyce Byers and younger brother of Jonathan Byers. He is captured by a monster from the "Upside Down", an alternate dimension discovered by Hawkins Laboratory scientists. *

Joyce Byers Joyce Byers is a fictional character and one of the protagonists of the American science fiction horror streaming television series ''Stranger Things.'' She is portrayed by Winona Ryder. Within the series' narrative, Joyce is the single mother ...

: The mother of Will and Jonathan Byers. She is divorced from Lonnie Byers. * Chief Jim Hopper: Chief of Hawkins Police Department. After his young daughter Sara died of cancer, Hopper divorced and lapsed into alcoholism. Eventually, he grows to be more responsible, saving Joyce's son and taking Eleven as his adopted daughter. It is revealed that he and Joyce have feelings for each other. *

Demogorgon Demogorgon is a deity or demon associated with the underworld. Although often ascribed to Greek mythology, the name probably arises from an unknown copyist's misreading of a commentary by a fourth-century scholar, Lactantius Placidus. The concep ...

: Predatory creatures from the Upside Down that serve as the Mind Flayer's initial invasion force, murderous and violent with limited intelligence. Demogorgons start off as slug-like creatures that are incubated in a victim's body, growing into a tadpole-like creature and gradually molting into an adolescent form called a "Demodog" before fully maturing.

Toy line

Construction sets

According to

BrickLink Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...

released two Lego sets as part of the ''Lego Stranger Things'' theme. The product line was eventually discontinued by the end of December 2022. In 2019, The Lego Group had a partnership with

. The Lego Group introduced a ''Stranger Things'' set called The Upside Down (set number: 75810), based on a version of the Byers' home, and its replica of the Upside Down was released in May 2019. The most extensive set consists of 2287 pieces with 8 minifigures. The Byers' house had four rooms: a front porch with furniture, a living room, a dining room, and Will's bedroom. It also included Chief Jim Hopper's police truck and a variety of accessories. The set included

Lego minifigure A Lego minifigure, commonly referred to as a minifig, is a small plastic articulated figurine produced by Danish toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwid ...

s of Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon. The sets were designed primarily for adults with an age rating of 16+ or above. The set was designed by Lego Senior Model Designer Justin Ramsden. In 2021, The Lego Group announced The Upside Down (set number: 75810) was retired on 31 December 2021. In July 2019,

San Diego Comic-Con San Diego Comic-Con International is a comic book convention and nonprofit multi-genre entertainment event held annually in San Diego, California since 1970. The name, as given on its website, is Comic-Con International: San Diego; but it is co ...

announced that an exclusive Barb minifigure would be given away to the winners. In February 2022, a Demogorgon minifigure Keyring was released and was retired in August 2022.

Lego BrickHeadz sets

On 1 February 2022, a set named Demogorgon and Eleven (set number: 40549) was released as part of the

Lego BrickHeadz Lego ''BrickHeadz'' is a Lego theme that recreates iconic characters from themes like DC Comics, Marvel Comics, Star Wars and Disney as buildable characters. The theme was first introduced in 2016. Overview The product line focuses on the builda ...

theme. The set consists of 192 pieces and 2 baseplates. The set was retired in December 2022.

Web shorts

The product line was accompanied by a series of animated short films released on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

. * ''Welcome to The Upside Down'' was an official web short was released on YouTube on 15 May 2019 that inspired by both The Upside Down (set number: 75810) as well as the ''

'' 2016 Netflix sci-fi horror series. * ''The Upside Down 75810 Collector's Item'' was an official web short was released on YouTube on 1 June 2019 that inspired by both The Upside Down (set number: 75810) as well as the ''

'' 2016 Netflix sci-fi horror series. It features Lucas Sinclair, Dustin Henderson, Mike Wheeler, Eleven, Joyce Byers and Chief Hopper are ready to banish the Demogorgon from the Byers' home.

Awards and nominations

In 2020, The Upside Down (set number: 75810) was awarded "Toy of the Year" and also "Specialty Toy of the Year" by the

Toy Association The Toy Association is an American trade association for the US toy industry. Description The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.6 billion, and represents hundre ...

References

External links

Official website
{{Stranger Things

Products introduced in 2019 Stranger Things (TV series) Products and services discontinued in 2022