Lego Design byME (previously known as Lego Factory since the 2005 launch) was a service connected with the construction toy

Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlockin ...

. Using this service, people could design their own Lego models using a computer program, then upload them to the Lego website, design their own box design, and order them for actual delivery. The brand also covered a small selection of products that have been designed by Lego fans, and which were available to purchase as a set.

System

Lego Design byME was created for people to build and experiment with virtual Lego bricks. This was done on a program called

Lego Digital Designer Lego Digital Designer is a CAD software made by Lego which allowed people to design a virtual model using a selection of virtual Lego bricks. These models could be saved locally, as well as uploaded to the Lego website for sharing and ordering as ...

. Models were uploaded to Design byME on the

Lego website Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlockin ...

, and creations could either be shared with the world in the gallery or purchased as a custom Lego set.

Pricing

When purchasing models from Lego Design byME, the price was significantly high compared to store-bought Lego sets, leading consumers to believe that the prices were unreasonable. However, the price was divided into a few different parts. These are listed below: * A service fee, which includes the handpicking of bricks and producing a custom made box. * The cost of the bricks, which is based on the amount as well as the types of bricks in the model. * Standard shipping fees. * The optional building guide does not produce any additional fee. Design byME did not accept returns due to its classification as a custom service.

Discontinuation of service

In late 2011, Lego announced that it would discontinue its Design byME service in its current form forcing people to buy Lego models that are designed by the developers or build their models from scratch. As of 16 January 2012, models created in Lego Digital Designer can no longer be purchased directly as Lego Design byME sets. This does not affect the HERO Recon Team Hero Creator range of products. At the time Lego confirmed that it would continue Lego Digital Designer as a free design software, and also keep its Pick-a-Brick service operational. Lego claims that Design byME has proven to be "too complex for children", and that despite its success, "the overall Design byME experience has struggled to live up to the quality standards for a LEGO service". Subsequently in 2016 Lego also discontinued support for Lego Digital Designer.

List of sets

*5524 Airport – Location: Super Airport, Hotel *5525 Amusement Park – Location: Pirate Ship, Car Race, Ski Slope, Robo Destroyer *5526 Skyline – Location: Hot Pursuit, Sears Tower, Liberty, LEGO Corp *10183 Hobby Trains *10190 Market Street – Minifigures: Townspeople (3x) *10191 Star Justice – Minifigures: Astronauts (4x), Space Robots (x3) *10192 Space Skulls – Minifigures: Space Skulls (4x) *10200 Custom Car Garage – Minifigures: Repairman (1x), Flagman (1x), Drivers (2x)

References

{{Lego

Factory A factory, manufacturing plant or a production plant is an industrial facility, often a complex consisting of several buildings filled with machinery, where workers manufacture Manufacturing is the creation or production of goods with t ...

Internet properties established in 2005 Internet properties disestablished in 2012