A Lego theme is a

product line In marketing jargon, product lining refers to the offering of several related product (business), products for individual sale. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a uni ...

Lego Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...

construction toys produced by

The Lego Group Lego A/S, also known as the Lego Group, is a Danish construction toy production company based in Billund. It manufactures Lego-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built severa ...

based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Following the introduction of

minifigures A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group. They were first produced in 1978 and ha ...

in 1978, owner

Kjeld Kirk Kristiansen Kjeld Kirk Kristiansen (; born 27 December 1947) is a Danish businessman who was the president and CEO of The Lego Group from 1979 to 2004. According to the '' Bloomberg Billionaires Index'', Kristiansen is the third richest Dane, with a net wor ...

pushed a new strategy of creating and marketing a series of sets he termed a "system within the system" and the three original environments (based on the present, past and future, respectively) were launched: ''City''/''Town'', ''Castle'', and ''Space''. In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as ''Technic'', ''

Duplo Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in ...

'' and ''Fabuland''. Since then, many new themes have been introduced and discontinued, including the inclusion of

license A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

d themes in 1999 such as ''Star Wars'', ''Wizarding World'' or Marvel and DC Comics. Not all sets produced are necessarily part of any official theme including store exclusive sets, one-off licensed sets, and most advanced construction sets released prior to the introduction of Creator Expert (Currently known as

Lego Icons Lego Icons (formerly known as Lego Creator Expert; stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as ...

Current themes

Discontinued themes

References

External links