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Lego Baby (stylized as ''LEGO Baby'') is a discontinued line by the
Lego Group Lego A/S, also known as the Lego Group, is a Danish construction toy production company based in Billund. It manufactures Lego-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built several ...
of bricks and other elements for young children of 6 to 18 months. The line was intended for babies who are too young to play with regular
Lego Duplo Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks i ...
bricks (1–5 years). The Lego baby bricks are larger to prevent babies from swallowing them. The bricks' compatibility with other Lego elements is fairly minimal. Regular Lego bricks of the same length and width can be attached to the bottom of the bricks and adapter pieces are also available. The range has expanded to include sets among others with
figures Figure may refer to: General *A shape, drawing, depiction, or geometric configuration *Figure (wood), wood appearance *Figure (music), distinguished from musical motif * Noise figure, in telecommunication * Dance figure, an elementary dance patte ...
, animals,
trains A train (from Old French , from Latin">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ... , from Latin , "to pull, to draw") is a series of connected vehicles th ...
, toys making sound, baby walkers, general baby toys and products made of textile.


Overview

In September 1995 the line was introduced under the name
Duplo Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in ...
Primo. The first four sets were #2080, #2082, #2084 and #2086. From 1997 the line was sold under the name Lego Primo, with a yellow elephant logo. The line was extended with 10 new sets. In 1999 the age indication changed from 6–18 months to 3–36 months. The Primo name was dropped after 1999 because it was feared to have a negative association with the word "preemie", which is a term that refers to medically fragile babies born before 36 weeks gestation. As a result of the negative connotation surrounding the term, Lego rebranded Primo as Lego Baby in 2000. New sets included sets made with textiles. In 2001 the company produced a few licensed sets including
Mickey Mouse Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white ...
, in cooperation with
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
. In 2002, a big difference appeared. The Lego Baby line had been combined with
Lego Duplo Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks i ...
line to make Lego Explore''. Already in 2003 it became clear that people didn't recognise Lego Explore as Lego Duplo or Lego Baby. At the beginning of 2004, there came special notices that a set included Duplo elements. Mid-2004, Lego revived the Lego Baby line. Several new sets were launched and the line got a
teddy bear A teddy bear, or simply a teddy, is a stuffed toy in the form of a bear. The teddy bear was named by Morris Michtom after the 26th president of the United States, Theodore Roosevelt; it was developed apparently simultaneously in the first deca ...
logo instead of the yellow elephant. The elephant that was used as the logo of the Primo brand, was used in blue for the Lego Quatro line from 2004. Lego Baby was discontinued in 2006.


See also

*
Lego Duplo Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks i ...


References


External links


Lego Baby sets
(Bricklink)
Lego Primo sets
(Bricklink) {{Lego
Baby In common terminology, a baby is the very young offspring of adult human beings, while infant (from the Latin word ''infans'', meaning 'baby' or 'child') is a formal or specialised synonym. The terms may also be used to refer to Juvenile (orga ...
Products introduced in 1995 Construction toys 1990s toys 2000s toys