Legendary Whitetails is a clothing company that designs and sells everyday apparel, gifts, and gear related to
deer hunting
Deer hunting is hunting deer for meat and sport, and, formerly, for producing Buckskin (leather), buckskin hides, an activity which dates back tens of thousands of years. Venison, the name for deer meat, is a nutritious and natural food sourc ...
. Legendary Whitetails was established in 1999 as a direct-to-consumer catalog and
internet retailer
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
, and is headquartered in
Apopka, Florida
Apopka is a city in Orange County, Florida. The city's population was 54,873 at the 2020 census. It is part of the Orlando–Kissimmee–Sanford Metropolitan Statistical Area. ''Apopka'' comes from Seminole word ''Ahapopka'' for "potato-eating ...
.
History
Legendary Whitetails was founded in 1999 by Larry Huffman, a
hunter
Hunting is the human practice of seeking, pursuing, capturing, and killing wildlife or feral animals. The most common reasons for humans to hunt are to obtain the animal's body for meat and useful animal products ( fur/ hide, bone/tusks, ...
and
conservationist.
Founder Larry Huffman died in 2007.
In 2019, the company filed for Chapter 128 Receivership in Washington County Circuit Court on March 4. The company was sold and operations moved to Florida in May 2019. It is now owned and operated by Entertainment Retail Enterprises, a wholesale company that manufactures for companies like Disney, Walmart and others.
Products
The Legendary Whitetails brand was established with the release of the 1999 catalog, deeming product as the “Original Deer Gear”. The catalog, along with the
ecommerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile comm ...
website are the primary channels of business. The product line included a men's line, women's line, kids’ apparel,
Big and Tall sizing, footwear, home, hunting, and auto product categories.
The Hunt Bum apparel line was added in 2013 and was designed specifically for active
outdoorsmen.
As of 2014, the women's line was the fastest growing segment of Legendary Whitetails.
Achievements
In 2013, Legendary Whitetails won the Outstanding Employer Award, given by the Wisconsin Rehabilitation Association's Job Placement and Development Board.
See also
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Academy Sports + Outdoors
Academy Sports + Outdoors is an American sporting-goods store chain with corporate offices in the Katy Distribution Center in unincorporated area, unincorporated western Harris County, Texas, United States, near Katy, Texas, Katy and west of Hous ...
*
Bass Pro Shops
BPS Direct, LLC, trade name, doing business as Bass Pro Shops, is an American privately held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation equipment, marine manufacturing and sales, and outd ...
*
Cabela's
Cabela's Inc. is an American retailer that specializes in hunting, fishing, boating, camping, and other outdoor recreation merchandise. The chain was founded by Richard N. Cabela and Jim Cabela in 1961. Cabela's was acquired by Springfield, Mi ...
*
Dick's Sporting Goods
Dick's Sporting Goods, Inc. (stylized in all caps as DICK'S Sporting Goods) is an American chain of sporting goods stores founded in 1948 by Richard "Dick" Stack. It is the largest sporting goods retailer in the United States and is listed ...
*
REI
Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation. It was formerly governed, and continues to brand itself, as a consumers' co-operative. REI sells camping gear, hiking, clim ...
*
Scheels
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The Sportsman's Guide
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Sportsman's Warehouse
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Lands' End
Lands' End, Inc., headquartered in Dodgeville, Wisconsin, is a retailer of clothing, baggage, and furniture.
In fiscal 2023, 63.2% of its revenue was from online retail orders in the U.S., 7.7% of revenue was international orders, 18.3% of re ...
*
List of Florida companies
References
{{reflist, 2
External links
Legendary WhitetailsLegendary Whitetails Community Blog
Deer hunting
Online clothing retailers of the United States
Companies based in Orange County, Florida
Apopka, Florida
Mail-order retailers
Washington County, Wisconsin
American companies established in 1999
Retail companies established in 1999
1999 establishments in Wisconsin