Andertons Music Co. is a family owned partnership that sells musical instruments & professional audio equipment. The store & online operations are based in

Guildford Guildford () is a town in west Surrey, England, around south-west of central London. As of the 2011 census, the town has a population of about 77,000 and is the seat of the wider Borough of Guildford, which had around inhabitants in . The nam ...

Surrey Surrey () is a Ceremonial counties of England, ceremonial county in South East England. It is bordered by Greater London to the northeast, Kent to the east, East Sussex, East and West Sussex to the south, and Hampshire and Berkshire to the wes ...

, England. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales in excess of $70 million per year. Andertons has won numerous awards within the music industry, including the NAMM Music Dealer of The Year Award. Andertons is the only non-US based music store in the world to ever win this award. Andertons is widely known among

guitarist A guitarist (or a guitar player) is a person who plays the guitar. Guitarists may play a variety of guitar family instruments such as classical guitars, acoustic guitars, electric guitars, and bass guitars. Some guitarists accompany themselve ...

s & musicians for video demonstrations by co-owner Lee "The Captain" Anderton, Rob Chapman, and

Peter Honoré Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a sur ...

a.k.a. "Danish Pete" as well as many other familiar faces on YouTube. Lee Anderton is also an investor in multiple musical equipment brands, including Chapman Guitars, Victory Amplification, EastCoast Guitars, Burns Guitars London, Landlord FX, and Ordo.

History

Andertons Music Co. is a family-owned business founded in 1964 by father and son, Harry and Peter Anderton. Lee Anderton is the son of Peter Anderton.

YouTube

Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has almost 1 million subscribers (August 2024). In addition to product reviews and demos, Andertons has featured interviews with many notable guitarists and guitar makers, including

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Paul Reed Smith Paul Reed Smith Guitars, also known as PRS Guitars or simply PRS, is an American guitar and amplifier An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-vary ...

, Mary Spender,

Nita Strauss Nita Strauss (born December 7, 1986) is an American musician. She is currently a guitarist for Alice Cooper, has also been a touring guitarist for Demi Lovato and has a successful career as a solo artist. Strauss is regularly featured on the cov ...

Walter Trout Walter Trout (born March 6, 1951, in Ocean City, New Jersey, United States) is an American blues guitarist, singer and songwriter. Biography Trout's career began on the Jersey coast scene of the late 1960s and early 1970s. He then decided to re ...

Tommy Emmanuel William Thomas Emmanuel (born 31 May 1955) is an Australian guitarist. Originally a session player in many bands, he has released many award-winning recordings as a solo artist. In June 2010, Emmanuel was appointed a Member of the Order of Aus ...

and

Steve Vai Steven Siro Vai ( ; born June 6, 1960) is an American guitarist, songwriter, and producer. A three-time Grammy Award winner and fifteen-time nominee, Vai started his music career in 1978 at the age of eighteen as a Transcription (music), transc ...

Awards

Andertons has received numerous industry awards, including: *

NAMM The National Association of Music Merchants (NAMM) is a not-for-profit global trade association dedicated to the music products industry. Originally founded in 1901, NAMM is headquartered in Carlsbad, California, and represents 15,000 global memb ...

2019: Customer's Choice Award * NAMM 2018: Dealer of The Year * NAMM 2018: Best Online Engagement * Internet Retailing Top 150 Retailer * NAMM Awards Top 100 Retailer * NAMM 2017: Best Online Engagement * YouTube Silver Play Button Award * Feefo Gold Trusted Service 2017 * 2015: Toast of Surrey Awards – Best Large Business * Best music retailer at the Music Industries Association (MIAs) awards * MIA Awards: People of the Moment profile: Kris Biddiss

Other interests

Peter Anderton was also the co-founder of the

Academy of Contemporary Music The Academy of Contemporary Music (ACM) is a music academy in with campuses in Guildford, Surrey, Birmingham, and London, England providing contemporary music-based courses. The school of music has a focus on rock, pop music, electronic da ...

References

External links

* {{Official, https://www.andertons.co.uk *
Dreams
' guitar rendition by Mary Spender and Danish Pete (YouTube) Music retailers of the United Kingdom Online retailers of the United Kingdom Companies based in Guildford Retail companies established in 1964 1964 establishments in England British companies established in 1964 British music YouTubers English YouTube groups