Lee is an American

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...

jeans Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by ...

, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of

VF Corporation VF Corporation (formerly Vanity Fair Mills until 1969) is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 11 brands are organized into three categories: Outdoor ...

's Jeanswear Division. Since 2019 its headquarters has been in

Greensboro, North Carolina Greensboro (; ) is a city in Guilford County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, its population was 299,035; it was estimated to be 307,381 in 2024. It is the List of municipalitie ...

, relocated from

Merriam, Kansas Merriam is a city in Johnson County, Kansas, United States, and part of the Kansas City Metropolitan Area. As of the 2020 census, the population of the city was 11,098. Merriam is included in the Shawnee Mission postal designation. It is al ...

. The company states that it is an international

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...

and manufacturer of casual wear and

work wear Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industry ...

and that it has more than 400 employees in the United States. In

Australasia Australasia is a subregion of Oceania, comprising Australia, New Zealand (overlapping with Polynesia), and sometimes including New Guinea and surrounding islands (overlapping with Melanesia). The term is used in a number of different context ...

, the brand has been owned by Pacific Brands since 2007, after it was acquired from Yakka.

History

The company was formed in 1889 by Henry David Lee as the HD Lee Mercantile Company at Salina, Kansas, producing dungarees and

jackets A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves and fastens in the front or slightly on the side. Jackets without sleeves are vests. A jacket is generally lighter, tighter-fitting, and l ...

. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. Later in the 1920s Lee introduced a

zipper A zipper (N. America), zip, zip fastener (UK), formerly known as a clasp locker, is a commonly used device for binding together two edges of textile, fabric or other flexible material. Used in clothing (e.g. jackets and jeans), luggage and oth ...

fly and continued to expand. Around this time, the first children's overalls line was sold. In 1928 H.D. Lee, founder and president of The H.D. Lee Mercantile Company, died. During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US. In 1944, the Lazy "S" became the official Lee back pocket. Buddy Lee dolls were a promotional item. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by

, becoming a brand. Lee aired its first

television advertisement A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

, which promoted Lee western wear. In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched Lee National Denim Day as part of National Breast Cancer Awareness Month. Working with the Entertainment Industry Foundation, Lee National Denim Day has raised over $75 million to help fund

breast cancer Breast cancer is a cancer that develops from breast tissue. Signs of breast cancer may include a Breast lump, lump in the breast, a change in breast shape, dimpling of the skin, Milk-rejection sign, milk rejection, fluid coming from the nipp ...

research programs. In 2014, the brand was relaunched in Paris via the Citadium Paris store. In 2019, Lee, Wrangler, Rock & Republic, and VF Outlet were separated from VF Corporation into Kontoor Brands.

Manufacturing

In 1981, 240 factory workers in

Greenock Greenock (; ; , ) is a town in Inverclyde, Scotland, located in the west central Lowlands of Scotland. The town is the administrative centre of Inverclyde Council. It is a former burgh within the historic county of Renfrewshire, and forms ...

, Scotland, staged a

sit-in A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to mo ...

in protest against plans to move the factory to

Northern Ireland Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...

. What was planned as a one-night protest continued for seven months. , Lee Jeans have been manufactured by Arvind Mills, in a number of small factories in Chamarajanagar, India. About 60,000 workers produce 5,000 pairs of jeans a day.

Advertising

In the 1930s "The Great Lee Success Story" advertisements were launched that led to Lee's slogan "The Jeans that Built America". Within the United States, the company spends more than $40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the American brand and redesigned their website. Barkley Inc. had previously handled interactive advertising for the brand. Arnold Worldwide continues to provide offline advertising services for the brand.http://www.adweek.com/aw/content_display/news/account-activity/e3i859557a801e205467f722f01fcc1f441 Lee Jeans Taps Olson for Interactive Adweek March 5, 2009

References

External links

Lee Jeans

Lee Jeans Australia

Lee National Denim Day
{{Authority control Clothing brands of the United States Manufacturing companies based in Kansas Salina, Kansas 1920s fashion 1930s fashion 1940s fashion 1950s fashion 1960s fashion 1970s fashion 1980s fashion 1990s fashion 2000s fashion 2010s fashion 1889 establishments in Kansas Jeans by brand 1969 mergers and acquisitions

History

Manufacturing

Advertising

See also

References

Further reading

External links