Lebedyansky () is a Russian multi-national company that manufacturers

fruit juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such ...

baby food Baby food is any soft, easily consumed Human food, food other than breastmilk or infant formula that is made specifically for human babies between six months and two years old. The food comes in many varieties and flavors that are purchased ready ...

vegetable juice Vegetable juice is a juice drink made primarily of blended vegetables and also available in the form of powders. Vegetable juice is often mixed with fruits such as apples or grapes to improve flavor. It is often touted as a low-sugar alternative t ...

, and

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

s. The company is owned by

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

, and is the largest

manufacturer in Eastern Europe and the sixth largest in the world. Lebedyansky has two major production centers, both located in the

Lipetsk Oblast Lipetsk Oblast () is a federal subjects of Russia, federal subject of Russia (an oblast). Its administrative center is the types of inhabited localities in Russia, city of Lipetsk. As of the Russian Census (2021), 2021 Census, its population was&n ...

History

In 1967, a cannery was established in Lebedyan,

, around 350 kilometers south of Moscow. The company produced canned fruits and vegetables. In 1992 the company was privatized and transformed into a

joint stock company A joint-stock company (JSC) is a business entity in which shares of the company's capital stock, stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their share (finance), shares (certifi ...

. In 1996, Lebedyansky launched its first branded product, "Tonus Juice" and in 1998, the company management decided to pursue a major expansion. On 20 March 2008,

announced their acquisition of 75.53% of Lebedyansky, for the sum of

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

1.4 billion, making

the largest shareholder, and parent company of Lebedyansky. The purchase was completed on 28 August 2008.

Affiliated brands

In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:

Premium

*Ya **14 juices and nectars **4 traditional Russian

berry A berry is a small, pulpy, and often edible fruit. Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone or pit although many pips or seeds may be present. Common examples of berries in the cul ...

flavors

Mid-priced

*Tonus

Low-budget

*Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia **Apple Juice **Tomato Juice **10 different fruit nectars *Frustyle, a stylish brand that appeals to young people **Blood Orange **Kiwi **Mango-Papaya **Banana-Strawberry *Privet

Baby food

*Lebedyanska *Frutonjanja (en: Fruitnurse)

Owners and management

In March 2005 Lebedyansky held an

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

in Russia, selling 19.9% of shares for 151 million dollars. Until the spring of 2008, the main owners of the company were State Duma deputy Nikolay Bortsov (30% of shares), his son Yuri Bortsov (25.13%), Olga Belyavtseva (18.4%), Dmitry Fadeev (2%); 23% of the company's shares were in free circulation. Capitalization at MICEX at the end of March 2008 was 40.6 billion rubles. Having bought out the shares of the main owners and received the consent of the

Federal Antimonopoly Service The Federal Antimonopoly Service of Russia (FAS) () is the federal-level executive governmental organ that controls the execution of the antitrust law and related areas. The FAS was established by President Vladimir Putin through Decree #314, ...

, PepsiCo began to buy back shares from minority shareholders. In the context of the financial crisis, PepsiCo's subsidiary Lebedyansky Holdings LLC offered attractive terms to minority shareholders and almost all of them agreed to the offer. In November 2009, Lebedyansky Holdings increased its stake to 100%, reducing the authorized capital by redeeming part of the outstanding ordinary shares. As of December 31, 2010, Lebedyansky OJSC is wholly owned by Lebedyansky Holdings LLC. On February 2, 2012, the company was transformed from Lebedyansky OJSC into Lebedyansky LLC. The founders of Lebedyansky Holdings LLC are Frito Lay Manufacturing and PepsiCo Holdings. The General Director is Maxim Viktorovich Mikhailov. Members of the Board of Directors: Tavkazakov Magomet Bashirovich (Chairman), Epifaniy Andreas, Mikhailov Maxim Viktorovich, Podchepaev Sergey Alekseevich, Kostikov Alexander Mikhailovich, Olkhova Olga Alekseevna, Marinus Lek.

References

External links

Official website
(archived, 20 Jul 2011) Drink companies of Russia Drink companies of the Soviet Union Manufacturing companies based in Moscow Companies based in Lipetsk Oblast Food and drink companies established in 1967 1967 establishments in Russia PepsiCo subsidiaries Companies formerly listed on the Moscow Exchange {{Russia-company-stub