Leading Edge Group
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Leading Edge Group is an
Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Aus ...
-owned consumer electronics buying group with retail shopfronts. It began in 1986 as Electronic Enterprises.


History

In 1997, a range of buying groups consolidated under the brand name of the Leading Edge Group, making it one of the largest retail entities in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
. Leading Edge Group is a global organisation operating in two major sectors; buying group management and sales channel management across Australia, New Zealand and the United Kingdom. In December 2023, Leading Edge Retail promoted Charlie Davey to
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of its Australian operation following the resignation of Lee Scott.


Leading Edge Group New Zealand

Leading Edge Group New Zealand was a sales and marketing channel management company. They had previously partnered with large corporates such as Genesis, The Yellow Group and Spark, offering sales and marketing services to
SME ''Sme'' (stylized as ''SME'') or ''DennĂ­k Sme'' () is one of the widely-read mainstream broadsheets in Slovakia. Its website is one of the most-visited internet portals in Slovakia. Ownership status In June 2016, the Antimonopoly Office appro ...
's across an array of productised services. Leading Edge Group entered the New Zealand market by acquiring 15 retail and business outlets and became the largest independent channel partner for
Spark New Zealand Spark New Zealand Limited is a New Zealand telecommunications and digital services company providing fixed-line telephone services, mobile phone services, broadband, and digital technology services (including cloud, security, digital transfor ...
. As part of the Global Leading Edge Group, they provided mobility, landline, broadband and ICT related products and services. Leading Edge Group also worked on the sales and support channel role for n3.


Leading Edge Group Electronics

Leading Edge Group Electronics is a buying group of around 48 former
Dick Smith Electronics Dick Smith Electronics Holdings Limited was an Australian chain of retail stores that sold consumer electronics goods, hobbyist electronic components, and electronic project kits. The chain expanded successfully into New Zealand and unsuccessf ...
(DSE) stores. These privately owned resellers changed suppliers in a major move against
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
n electronics giant DSE in October 2004 after the resellers were informed that their contracts would not be renewed and in many instances that a DSE company owned store would be opening in the town in competition with them.


Leading Edge Group UK

In the UK, Leading Edge Group operates as an outsourced sales team for BT, providing sales management and execution in the B2B marketplace across 9% of the UK.


References


External links


Leading Edge ComputersLeading Edge Electronics
{{Authority control Consumer electronics retailers of Australia Companies based in Sydney 1986 establishments in Australia Retail companies established in 1986