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The Leadership Now Project (LNP) is a nonprofit membership group for business leaders who seek to "protect and renew American democracy." For 2023–2024, the group stated that its goals were to educate business professionals about democracy, reform elections, and, as a
501(c)(4) A 501(c) organization is a nonprofit organization in the Law of the United States#Federal law, federal law of the United States according to Internal Revenue Code (26 U.S.C. § 501(c)). Such organizations are exempt from some Taxation in the Un ...
organization, support "moderate candidates" in U.S. elections. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' described LNP as a "coalition of 400 politically active current and retired executives". The
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
described LNP as a "group of business executives, academics and thought leaders."
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...
described LNP as a "group of business leaders who had organized to counter what they saw as threats to democracy during the last Trump administration."


History

The Leadership Now Project was founded in 2017 by Daniella Ballou-Aares as President, Vicky Hausman (now with Forward Majority) as Treasurer, and Katherine Cousins as Secretary. Ballou-Aares is the CEO of LNP. ''The New York Times'' described Ballou-Aares as a "business executive who was a senior
State Department The United States Department of State (DOS), or simply the State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs o ...
adviser during the
Obama administration Barack Obama's tenure as the 44th president of the United States began with his first inauguration on January 20, 2009, and ended on January 20, 2017. Obama, a Democrat from Illinois, took office following his victory over Republican nomine ...
."


Affiliates & partners

Leadership Now Project's affiliates and partners include Leadership Now Project Arizona and the Wisconsin Business Leaders for Democracy (WBLD).


Members

Members of LNP include * Eddie Fishman, the managing director of the
investment management Investment management (sometimes referred to more generally as financial asset management) is the professional asset management of various Security (finance), securities, including shareholdings, Bond (finance), bonds, and other assets, such as r ...
firm D.E. Shaw & Company *
John Pepper József Pogány, known in English as John Pepper or Joseph Pogany, (November 8, 1886 – February 8, 1938) was a Hungarian Communist politician. He later served as a functionary in the Communist International (Comintern) in Moscow, before being ...
, a former CEO of
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
*
Paul Tagliabue Paul John Tagliabue (; born November 24, 1940) is an American lawyer who was the National Football League Commissioner, commissioner of the National Football League (NFL). He took the position in 1989 NFL season, 1989 and served until September ...
, a former commissioner of the
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) * Jeni Britton, the founder of
Jeni's Splendid Ice Creams Jeni's Splendid Ice Creams is an ice cream company headquartered in Columbus, Ohio. Jeni's has over 80 ice cream shops and retail distributors in the United States. History Jeni's Splendid Ice Creams was founded by Jeni Britton-Bauer, who is ...
* Thomas W. Florsheim Jr., CEO of the Weyco Group


Activities

Prior to the 2020 election, the Project arranged for more than 50 business leaders to issue a statement about election integrity. In 2024, LNP submitted an
amicus brief An amicus curiae (; ) is an individual or organization that is not a party to a legal case, but that is permitted to assist a court by offering information, expertise, or insight that has a bearing on the issues in the case. Whether an ''amic ...
to oppose
immunity Immunity may refer to: Medicine * Immunity (medical), resistance of an organism to infection or disease * ''Immunity'' (journal), a scientific journal published by Cell Press Biology * Immune system Engineering * Radiofrequence immunity ...
from prosecution for President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
. It also supported an anti-gerrymandering ballot initiative in Ohio. In June 2024, LNP issued a pledge, signed by business leaders, that it asked to be signed by presidential candidates. The six commitments of the pledge include the "peaceful transition of power, in victory or defeat." In 2024,
Melinda Gates Melinda French Gates (born Melinda Ann French; August 15, 1964) is an American philanthropist. Born and raised in Dallas, Texas, she was educated at Ursuline Academy of Dallas, Duke University, and Duke's Fuqua School of Business. Shortly afte ...
participated in LNP's Annual Meeting in
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. The group has also attracted criticism, such as its lack of practical action for the leaders' companies to reduce "income and wealth inequality" and improve job security.


2024 US Presidential election

In the run-up to the 2024 U.S. presidential elections and after the first Presidential debate organized by
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, Ballou-Aares of LNP explained on
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
's '' Quest Means Business'' about why LNP believes Joe Biden should withdraw from the race. Ballou-Aares told
Michelle Fleury Michelle Fleury (born 1971) is a journalist who is the BBC's New York business correspondent and a reporter for BBC World News. In 2019, she co-hosted the BBC News programme ''Beyond 100 Days'' with Christian Fraser while Katty Kay had a three ...
of the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
how more than 80% of the membership of LNP believed going public about asking President
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
to pass the torch was the right thing to do. LNP issued a statement asking President Biden to step aside and not run for re-election, with a private letter from 168 business professionals. In the statement, LNP described the possibility of a second Trump term “an existential threat to American democracy”. The statement noted that at the first presidential debate in Atlanta, Mr. Biden “failed to effectively make the case against Trump, and we now fear the risk of a devastating loss in November.” In September 2024, LNP endorsed Kamala Harris for president. In October 2024, ''
The Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'' quoted Ballou-Aares of LNP in its article titled ''Kamala Harris’s Wall Street charm offensive begins to pay off'' as saying: "People had been staying out, giving to congressional campaigns and preparing for the worst . . . they are now engaged."


2025 activities

It conducted a poll with
Harris Harris may refer to: Places Canada * Harris, Ontario * Northland Pyrite Mine (also known as Harris Mine) * Harris, Saskatchewan * Rural Municipality of Harris No. 316, Saskatchewan Scotland * Harris, Outer Hebrides (sometimes called the Isle ...
in April among business leaders, a majority of whom expressed varying degrees of concern about the impact of the
tariffs A tariff or import tax is a duty imposed by a national government, customs territory, or supranational union on imports of goods and is paid by the importer. Exceptionally, an export tax may be levied on exports of goods or raw materials and is ...
on the U.S. economy's global standing and health. It issued an open letter in June signed among others by
LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
founder
Reid Hoffman Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily ...
, former
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
CEO
Paul Polman Paulus Gerardus Josephus Maria Polman, (born 11 July 1956) is a Dutch people, Dutch businessman and author. He was the chief executive officer (CEO) of the British/Dutch consumer goods company Unilever. Polman is also the co-author (with Andrew ...
, former
American Airlines American Airlines, Inc. is a major airlines of the United States, major airline in the United States headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex, and is the Largest airlines in the world, largest airline in the ...
CEO
Robert Crandall Robert Lloyd "Bob" Crandall (born December 6, 1935, in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines. Called an industry legend by airline industry observers, Crandall has been the ...
, John E. Pepper Jr., Jeni Britton , and Tom Florsheim. The letter criticized the Trump administration's education policy, including visa restrictions on students and Trump's attacks on various universities. Florsheim, Anoop Prakash, and David Lubar wrote an op-ed in the ''
Milwaukee Journal Sentinel The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper and also the largest newspaper in the state of Wisconsin, where it is widely read. It was purchased by the G ...
'' supporting Susan Crawford in the
2025 Wisconsin Supreme Court election The 2025 Wisconsin Supreme Court election was held on April 1, 2025, to elect a justice of the Wisconsin Supreme Court for a ten-year term. Dane County, Wisconsin, Dane County circuit judge Susan M. Crawford defeated Waukesha County, Wiscons ...
. In April, Florsheim was quoted in an AP story on Trump's on-again-off-again tariffs.


Awards

The Leadership Now Project won an Anthem Award in 2024 for its work in Ohio and Wisconsin.


References

{{reflist Political organizations based in the United States Political advocacy groups in the United States Business organizations based in the United States Organizations established in 2017 2017 establishments in Washington, D.C. 501(c)(4) nonprofit organizations Corporate executive associations