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Leader Price, (full name: ''Société S.A. Leader Price Holding''), was a French discount store chain of the Groupe Casino, headquartered in
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
, France. The chain sold 545 directly owned stores in France in 2020. In its results for the first half of 2024, the Casino group announced that the franchise activities are part of the discontinued operations.


History

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder. In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium. In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price had over 500 stores in France in 2013. In December 2020, Casino Group sold to Aldi 545 supermarkets and three warehouses of Leader Price and another 2 Casino supermarkets in France for €‎717 million. Aldi closed 31 Leader Price stores, while the rest have been integrated into Aldi by the end of 2021. In its results for the first half of 2024, the Casino group announced that the Leader Price franchise activities are part of the discontinued operations.


See also

* Sherpa (brand)


References


External links


Leader Price

Leader Price Belgium

Leader Price Martinique

Leader Price Argentina
Groupe Casino Companies based in Île-de-France Retail companies of France Retail companies established in 1989 Companies that have filed for Chapter 15 bankruptcy Discount stores 1989 establishments in France {{retail-company-stub