Lawn-Boy
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Lawn-Boy is a brand of
lawn mower A lawn mower (also known as a grass cutter or simply mower, also often spelled lawnmower) is a device utilizing one or more revolving blades (or a reel) to cut a lawn, grass surface to an even height. The height of the cut grass may be fixed by ...
, originally manufactured by the Evinrude Company in 1934 and owned since 1989 by
Toro Toro may refer to: Places *Toro, Molise, a ''comune'' in the Province of Campobasso, Italy *Toro, Nigeria, a Local Government Area of Bauchi State, Nigeria *Toro, Shizuoka, an archaeological site in Shizuoka Prefecture, Japan *Toro, Zamora, a ''m ...
. It was the first one-handed reel power mower{{what, What is a "one-handed reel power mower"?, date=December 2021 introduced to the American public. Evinrude purchased Johnson Motor Wheel Company from a New York stock brokerage firm a year later, and in 1936 they merged with the Outboard Marine and Manufacturing Company (OMC), continuing production of Lawn-Boy mowers until 1939, when it was temporarily put on hold to manufacture outboard motors for
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. In 1946, Joel G. (Jack) Doyle built the first rotary lawnmower for the Rotary Power Mower Company of Lamar, Missouri. Doyle accumulated orders for these mowers from
Sears Roebuck Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwa ...
, Gimbels, Spiegel, and other businesses. OMC then bought RPM in 1952, and changed the brand of the rotary lawn mower to the Lawn-Boy name. In the 1950s, RPM facilities were converted to production line manufacturing to meet the high number of orders from bigger retailers such as Sears Roebuck and Spiegel.. Also, newer, quieter engines were introduced to reduce sound. In 1963, the Lawn-Boy HQ and factory was moved from Lamar, Mo. to the Gale Products Facility's (another part of OMC) site in Galesburg, IL. The next couple of decades included a long period of research and development as the company continued to expand, including overseas. Riding mowers, tillers, and
snow blower A snow blower or snowblower or snow thrower is a machine for removing snow from an area where it is problematic, such as a driveway, sidewalk, roadway, railroad track, ice rink, or runway. The commonly used term "snow blower" is a misnomer, a ...
s were introduced, as well as a new 2-stroke engine in 1970 that produced more power, with less weight and fewer parts. During this time the D-400 engine became popular. In 1983, two factories were opened in Mississippi and Tennessee. Marketing and Engineering was moved to the Memphis, Tennessee facility. In 1988, Lawn-Boy acquired Gilson Brothers Co., a Wisconsin-based manufacturer of outdoor power equipment and recreational equipment. In 1989, with a dire need for cash, OMC sold Lawn-Boy to the Toro Company, and eventually consolidated to the Toro headquarters in
Bloomington, Minnesota Bloomington is a city in Hennepin County, Minnesota, United States. It is located on the north bank of the Minnesota River above its confluence with the Mississippi River, south of downtown Minneapolis and just south of the Interstate 494/Inter ...
. In 1996, the brand hit a major milestone: they were the leaders in the market in terms of repurchasing. According to the research, almost 60% of people who were buying Lawn Boy power mowers had owned one of the brand’s products in the past. Since the acquisition by Toro, Lawn-Boy has introduced several new series of lawn mowers, including a new lineup of walk-behind mowers and an entirely new category of Zero Radius Turning mowers. Due to engine emissions regulations, Lawn-Boy had been forced to stop using their longtime 2-stroke engine that was favored for its light weight and simple operation. By 2012, Toro had moved all of its manufacturing operations away from Lawn-Boy and discontinued the production of most of its equipment, instead focusing on its other brands.


See also

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Sensation Lawn Mowers Sensation Lawn Mowers was a commercial lawnmower brand created by Howard Phelps in 1944. The Sensation Lawn Mower Company was located in Ralston, Nebraska, USA. History In 1941 Howard Phelps received patent number 2,265,545 on his mowing mac ...


External links


Lawn-Boy
Companies based in Bloomington, Minnesota Lawn mower manufacturers