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Lavazza A Modo Mio is a range of coffee capsules and machines produced by
A Modo Mio Lavazza: a casa come al bar
{{Coffee in Italy Coffee preparation Lavazza
Lavazza A Modo Mio is a range of coffee capsules and machines produced by Lavazza
Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...
since 2007. The A Modo Mio range is aimed at domestic use and supports the "Lavazza Blue" range of capsules designed for the business target.
The main competitors are Nescafè Dolce Gusto, Illy
Illycaffè S.p.A. (branded and stylised as illy) is an Italian coffee company specializing in espresso, headquartered in Trieste. Illy markets its coffee globally in silver and red pressurized, oxygen-free cans; operates a network of cafes on s ...
IperEspresso
IperEspresso is a single-serve capsule system for preparing espresso coffee and espresso-based drinks. It was developed and patented by Illy.
IperEspresso capsule encloses a complete extraction group that replaces the traditional process of perc ...
and the Nespresso
Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Lausanne, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules (or ''pods'' in machines for home or professional use), a ...
capsule range.
History
Officially launched in 2007, the A Modo Mio family is composed of a range of single-dosecoffee capsules
A single-serve coffee container is a method for coffee brewing that prepares only enough coffee for a single portion.
Single-serve coffee containers can both reduce the time needed to brew coffee and simplify the brewing process by eliminatin ...
and related series of coffee machine
A coffeemaker, coffee maker or coffee machine is a cooking appliance used to brew coffee. While there are many different types of coffeemakers the two most common brewing principles use gravity or pressure to move hot water through coffee gr ...
s developed by Lavazza and Saeco and produced by Saeco in Italy. The coffee capsules consist of a plastic cylinder containing up to of ground coffee that is vacuum-pressed and sealed by an aluminum cap. The system is designed to remedy the defects of coffee pods which, if not correctly inserted, cause water leakage and alteration of the drink. In contrast to the institutionally-marketed Lavazza Blue pods, the A Modo Mio pods are sold in supermarkets.
Lavazza made an agreement with the Seico to produce coffee machines compatible only with the A Modo Mio system. It invested for the A Modo Mio system and 6 million euro for advertising and marketing. The capsules are produced at the Mokapak factory in Gattinara
Gattinara ( pms, Gatinera) is a ''comune'' (municipality) in the Province of Vercelli in the Italian region of Piedmont, located about northeast of Turin and about north of Vercelli. As of December 31, 2004, it had a population of 8,506 and an ...
, in the province of Vercelli
Vercelli (; pms, Vërsèj ), is a city and ''comune'' of 46,552 inhabitants (January 1, 2017) in the Province of Vercelli, Piedmont, northern Italy. One of the oldest urban sites in northern Italy, it was founded, according to most historians, ...
, where the "Lavazza Blue" capsules are also produced.
In 2007 the first two coffee machines called "Saeco Extra" and "Saeco Premium" were launched, as well as the first range of capsules in four different flavors. Each package contained 16 capsules at a price of 5.49 euro, equal to about 0.34 euro per capsule.
After the launch, Lavazza continued with the expansion of both the range of capsules and the range of coffee machines. 2010 saw the introduction of the “Lavazza Piccina”, produced by Saeco. It had a more compact size, removable capsule collection tank, and steam nozzle.
In 2015 Lavazza introduced the A Modo Mio Fantasia coffee machine designed together with Electrolux
Electrolux AB () is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.
Electrolux products sell under a variet ...
. Fantasia has both short and long coffee modes and a milk editor.
See also
*Single-serve coffee container
A single-serve coffee container is a method for coffee brewing that prepares only enough coffee for a single portion.
Single-serve coffee containers can both reduce the time needed to brew coffee and simplify the brewing process by eliminatin ...
References
External links
A Modo Mio Lavazza: a casa come al bar
{{Coffee in Italy Coffee preparation Lavazza