Laurence Paul Shanet (born

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, October 1, 1976) is an American commercial director and film director, also known under his working moniker Kranky. He has also directed music videos, internet content and stage plays, and worked at various times as a writer and producer, in both the advertising and entertainment industries. His work has won the 2004 Young Director Award at the Cannes Lions International Festival (sponsored by Commercial Film Producers of Europe), and is part of the permanent collection of the Museum of Modern Art (via their joint award with the Association of Independent Commercial Producers).

Overview

He attended the

Bronx High School of Science The Bronx High School of Science is a State school, public Specialized high schools in New York City, specialized high school in the Bronx in New York City. It is operated by the New York City Department of Education. Admission to Bronx Science ...

and

Johns Hopkins University The Johns Hopkins University (often abbreviated as Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland, United States. Founded in 1876 based on the European research institution model, J ...

, where he studied film, as well as writing and psychology. Originally, the name "Kranky" represented Laurence Shanet and his directing partner David M. Rosenthal (director of the movie ''

Janie Jones Marion Mitchell (born 1941 in Seaham, County Durham), better known by her stage name Janie Jones, is a former English singer. She became renowned for holding sex parties at her home during the 1970s, and was jailed for her involvement in prostit ...

'' (2010)) up to their series of spots for Master Cabbie (2003); since their 2003 parting, "Kranky" has been kept as Laurence Shanet's working moniker and production company name.Short 2004 article about 'Kranky'
at ''Boards'' magazine He is sometimes also credited as "Laurence Shanet" or "Larry Shanet". Known best for his commercial work, he has directed commercials for Pepsi, Volkswagen and Starburst, among others. His work has been seen in most of the industry's major awards shows, and is part of the permanent collection of the

Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street (Manhattan), 53rd Street between Fifth Avenue, Fifth and Sixth Avenues. MoMA's collection spans the late 19th century to the present, a ...

, via their joint award with the

Association of Independent Commercial Producers Association may refer to: *Club (organization), an association of two or more people united by a common interest or goal *Trade association, an organization founded and funded by businesses that operate in a specific industry *Voluntary associatio ...

. Larry currently owns a production company with creative partner, Wayne Best, called Tent. entcontent.com He is also known for various projects in the entertainment world. He was the Head Writer and co-creator of the animated series "Badtime Stories" (a.k.a. "8:37"), and, in 2002, he directed the popular Off-Broadway play "Connections", a comedy about internet dating. In 2018, Shanet directed and co-produced the pilot of the television show "Cuff", which was an official selection in the drama competitions at the New York Television Festival and the Independent Television Festival. He was also announced as the director of the television movie "Chase the Ace", featuring Matthew Rauch and Zina Wilde.

Personal life

On 5 February 2012, he married his longtime girlfriend, actress

Alyssa Sutherland Alyssa Sutherland (born 23 September 1982) is an Australian actress. She is best known for her role as Ellie in '' Evil Dead Rise'', the fifth installment of the ''Evil Dead'' franchise. Early life Sutherland was born in Brisbane. She is of Sco ...

, at Natai Beach, in Thailand. They divorced shortly thereafter in November 2013.

Honors

;Awards * 2004: AICP Show/Museum of Modern Art – Honoree ("Low Budget" category) * 2004: CFP-E (Commercial Film Producers of Europe) Cannes Lions Festival Young Director Award ("Non European Broadcast" category) – 1st prize to directorial team Kranky (incl. L. Shanet) for Master Cabbie commercials * 2004: One Show – Merit Award for Finger, Reflex, Baby * 2006: Regional

Addy Awards The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the nat ...

– Gold – Television Campaign * 2006: Regional

– Best of Show * 2014: Hermes Awards – Platinum – Best Non Profit Video for American Museum of Natural History * 2014: Telly Awards – Silver – Best Internet/Online Cultural Video for American Museum of Natural History * 2014: Creativity International Awards – Gold – Best Television and Radio (Consumer TV category) * 2014: Communicator Awards – Award of Excellence for American Museum of Natural History * 2017: Regional

– Silver (Public Service Online Film, Video & Sound) for EWG Verified * 2017: DoGooder Awards – Funny for Good Award for EWG Verified * 2017: Deauville Green Awards for EWG Verified * 2020: Muse Creative Awards – Silver – (Video) for Cogency Global ;Nominations, shortlists, finalists * 2001: London International Awards – Television/Cinema finalists ("Low Budget Campaign" category) (incl. Larry Shanet as agency producer) for Zilo Networks commercials * 2003: London International Awards – Television/Cinema finalists for Master Cabbie Commercials * 2004:

Clio Awards The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The award ...

– Television/Cinema shortlist to Kranky production (incl. L. Shanet) for Master Cabbie commercialsQuery a
clioawards.com/archive
with "Credit: Kranky" for all years and all categories (no permalink). * 2005:

– Television/Cinema shortlist (incl. Kranky as producer) for Vancouver's Z95 Radio commercials * 2006:

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

– Film Shortlist * 2006:

– Television/Cinema for Minnesota State Lottery campaign * 2007 London International Awards – Television/Cinema finalists ("Entertainment" category) for Minnesota State Lottery\ * 2014 Luerzer's Archive – featured selection for American Museum of Natural History * 2017 Luerzer's Archive – featured selection for EWG Verified

References

External links

* (segment producer on ''Dylan's Run'', director on various) {{DEFAULTSORT:Shanet, Laurence Living people Film directors from New York City 1976 births