Laura Ries is a co-founder, with her father

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with ...

, of ''Ries & Ries'', an advertising/marketing strategy consultancy firm. She has also written several books in the field of

Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

Career

Laura Ries is an advertising and branding consultant at ''Ries & Ries'' since 1994. Her title at ''Ries & Ries'' is president. She has also been a television personality and has been invited to be a commentator on contemporary branding news for television and written publications. In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list.

Books

Works by Laura Ries with Al Ries, published by

HarperCollins HarperCollins Publishers LLC is a British–American publishing company that is considered to be one of the "Big Five (publishers), Big Five" English-language publishers, along with Penguin Random House, Hachette Book Group USA, Hachette, Macmi ...

: * ''22 Immutable Laws of Branding'' (1998) * ''11 Immutable Laws of Internet Branding'' (2000) * ''The Fall of Advertising and the Rise of PR'' (2002) * ''The Origin of Brands'' (2004) Other works by Laura Ries: * ''Visual Hammer'' (2015) * ''Battlecry'' (2015)

References

External links

Ries & Ries consulting firm

Laura Ries' "Ries' Pieces" Branding Blog
{{DEFAULTSORT:Ries, Laura Year of birth missing (living people) Living people Northwestern University alumni American business writers Women business writers American economics writers Marketing theorists 20th-century American women writers 20th-century American non-fiction writers 21st-century American women writers American women non-fiction writers 21st-century American non-fiction writers