Laura Lang is the former CEO of Time Inc. She was the CEO of Digitas, a global integrated brand agency from 2008 to 2012.

Career

Lang was raised in Warwick, Rhode Island. She graduated from

Tufts University Tufts University is a private research university in Medford and Somerville, Massachusetts, United States, with additional facilities in Boston and Grafton, as well as Talloires, France. Tufts also has several Doctor of Physical Therapy p ...

and received an MBA in finance from the

Wharton School The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...

of the

University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...

. She began her career on the client side, in product and brand management at the Quaker Oats Co.,

Bristol-Myers The Bristol-Myers Squibb Company, doing business as Bristol Myers Squibb (BMS), is an American multinational pharmaceutical company. Headquartered in Princeton, New Jersey, BMS is one of the world's largest pharmaceutical companies and consiste ...

and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries. In 1999, she joined Digitas and ran the company's New York office for several years. She became CEO of Digitas North America in 2004 and then global CEO in 2008. Under Lang's leadership, Digitas doubled its new-business revenue in 2008 and expanded relationships with some of its key clients. In 2007,

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

named Lang one of its "Women to Watch". Lang also made

BtoB Magazine B2B, B to B, or B-to-B may refer to: Sports * B2B, a controversial and short lived class in the 1979 Sidecar World Championship * Bay to Breakers, an annual footrace in San Francisco, California on the third Sunday of May * Budapest-Bamako, now the ...

's "Who's Who" list in 2006, 2007, and 2009. She currently sits on the advisory board of the Tufts University Entrepreneurial Leadership Program, the Board of Directors for Benchmark Electronics, and the Board of Directors for

Nutrisystem Nutrisystem is a commercial provider of weight loss products and services headquartered in Fort Washington, Pennsylvania. Company history Nutrisystem's initial product in 1972 was a liquid protein diet, but the company changed its offering a ...

. She also co-chairs “The One Hundred,” a committee dedicated to raising awareness and funds for the

Massachusetts General Hospital Massachusetts General Hospital (Mass General or MGH) is a teaching hospital located in the West End neighborhood of Boston, Massachusetts. It is the original and largest clinical education and research facility of Harvard Medical School/Harvar ...

Cancer Center.

Recognition

In 2012,

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

named Lang one of the top 20 most influential businesswomen in the world.

References

External links

Forbes Video Network: 2009 Interview with Laura Lang, Part I
{{DEFAULTSORT:Lang, Laura Living people American advertising executives American women chief executives Tufts University alumni Wharton School alumni Year of birth missing (living people) 21st-century American women