Laugh Now Cry Later
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"Laugh Now Cry Later" is a song by Canadian rapper
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
featuring American rapper
Lil Durk Durk Derrick Banks (born October 19, 1992), known professionally as Lil Durk, is an American rapper. Regarded as a pioneering artist in the Chicago-based hip-hop subgenre drill music, he is often considered the subgenre's most commercially suc ...
. It was released through
Republic Records Republic Records is an American record label owned by Universal Music Group (UMG). Based in New York City, it was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially ...
and
OVO Sound OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. The label operated as a subsidiary of Warner Music Group until 2022, after which it ...
as a single on August 14, 2020. The two artists wrote the song alongside producers
Cardo A ''cardo'' (: ''cardines'') was a north–south street in Ancient Rome, ancient Roman cities and military castra, camps as an integral component of Urban planning, city planning. The ''cardo maximus'', or most often the ''cardo'', was the main ...
,
Rogét Chahayed Rogét Lutfi Chahayed (born May 31, 1988) is an American record producer and songwriter. Referred to as "one of hip-hop and pop's most dependable hit machines" by ''Billboard'', Chahayed has received nine Grammy Award nominations; in 2022, he w ...
, G. Ry, Bryan Yepes and Yung Exclusive. It was originally the intended lead single from Drake's sixth studio album, ''
Certified Lover Boy ''Certified Lover Boy'' is the sixth studio album by Canadian rapper Drake, released on September 3, 2021, by OVO Sound and Republic Records. Its production was handled by frequent collaborators 40, Nineteen85, PartyNextDoor, OZ, and Vinylz, a ...
'' (2021). Commercially, the song debuted at number one in Drake's native Canada on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by ''Billboard (magazine), Billboard'' magazine. It was launched on the issue dated March 31, 2007 as the standard record chart in Canada; a new chart ...
and debuted at number two on the US ''Billboard'' Hot 100. The song received nominations for
Best Melodic Rap Performance The Grammy Award for Best Melodic Rap Performance (awarded as Best Rap/Sung Collaboration until 2017, and Best Rap/Sung Performance from 2018 to 2020) is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and original ...
and
Best Rap Song The Grammy Award for Best Rap Song is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists for quality songs in the rap music genre. Honors in several c ...
at the
63rd Annual Grammy Awards The 63rd Annual Grammy Awards ceremony was held in and around the Los Angeles Convention Center in Los Angeles on March 14, 2021. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 201 ...
.


Background

On August 12, 2020, Drake posted a clip of himself and another person riding jet skis at night on his social media. The post was accompanied by the caption "TMRW MIDNIGHT 🤍". Upon release, it turned out that the song's music video also entailed an upcoming collaboration between Drake and
Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...


Critical reception

Jeremy D. Larson of ''
Pitchfork A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials. The term is also applie ...
'' praised Drake's delivery, calling the song "one of the lightest and breeziest Drake songs to come out in a while". He further described his presence as "effortlessly cool and simple", while "Lil Durk shows up as a perfect counterpart". ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' thought the song was "a vibe, but not an obvious hit record", neither a "by-the-numbers pop radio play or a hard-hitting club record". According to Charles Holmes at ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'', the song "sounds like Drake featuring Drake", further explaining that the song "is the embodiment of what happens when you surround real Drake with a room full of past Drakes, like a tortured Canadian reboot of ''
Being John Malkovich ''Being John Malkovich'' is a 1999 American surrealist fantasy comedy drama film directed by Spike Jonze and written by Charlie Kaufman, both making their feature film debut. The film stars John Cusack, Cameron Diaz, and Catherine Keener, wit ...
''". Lil Wayne released a version of the song on his No Ceilings 3 mixtape called Something Different which also had a music video.


Music video

The song's official music video was released on August 13, 2020, and was directed by
Dave Meyers David Meyers may refer to: *Dave Meyers (director) (born 1972), American music video director *Dave Meyers (basketball) David William Meyers (April 21, 1953 – October 9, 2015) was an American basketball player who played for the Milwaukee Buck ...
. It was shot at Nike's headquarters in
Beaverton, Oregon Beaverton is a city in the Tualatin Valley, located in Washington County in the U.S. state of Oregon, with a small portion bordering Portland. The city is among the main cities that make up the Portland metropolitan area. Its population was ...
, thus receiving criticism for advertising the company and resembling a commercial. The video features shots predominantly of Drake engaging in different sporting activities: boxing underwater (as a reference to
Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and social activist. A global cultural icon, widely known by the nickname "The Greatest", he is often regarded as the gr ...
), running on a treadmill in Nike's sports-science lab, and going on a shopping spree in a closed down Nike store with Instagrammer Aggyabby, as well as Durk and Drake riding jet skis and Drake posing in oversized white, and cream colored suits with Durk (as a reference to
LeBron James LeBron Raymone James Sr. ( ; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is the NBA's all-time leading scorer and ...
). The video also includes several cameos from athletes, including
Kevin Durant Kevin Wayne Durant (born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Phoenix Suns of the National Basketball Association (NBA). Durant has won two List of NBA champions, NBA champ ...
,
Odell Beckham Jr. Odell Cornelious Beckham Jr. (born November 5, 1992), commonly known by his initials OBJ, is an American professional American football, football wide receiver. He played college football for the LSU Tigers football, LSU Tigers and was selected ...
, and
Marshawn Lynch Marshawn Terrell Lynch (born April 22, 1986) is an American actor and former professional American football, football player who was a running back for 12 seasons in the National Football League (NFL). Nicknamed "Beast Mode", he spent the majori ...
, as well as internet comedian
Druski Drew Desbordes (born September 12, 1994), known professionally as Druski, is an American comedian, actor, and influencer. He is known for his sketch comedy, Coulda Been Records, and collaborations with various musicians in their music videos, i ...
& noted shoe designer Ben Nethongkome.


Personnel

Credits adapted from
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
. *
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
– lead vocals, songwriting *
Lil Durk Durk Derrick Banks (born October 19, 1992), known professionally as Lil Durk, is an American rapper. Regarded as a pioneering artist in the Chicago-based hip-hop subgenre drill music, he is often considered the subgenre's most commercially suc ...
– featured vocals, songwriting *
Cardo A ''cardo'' (: ''cardines'') was a north–south street in Ancient Rome, ancient Roman cities and military castra, camps as an integral component of Urban planning, city planning. The ''cardo maximus'', or most often the ''cardo'', was the main ...
- songwriting, production * Alex Torrez - songwriting * Allen Ponce - songwriting * Bryan Yepes - songwriting, production * G. Ry - songwriting, production * Yung Exclusive - songwriting, production *
Rogét Chahayed Rogét Lutfi Chahayed (born May 31, 1988) is an American record producer and songwriter. Referred to as "one of hip-hop and pop's most dependable hit machines" by ''Billboard'', Chahayed has received nine Grammy Award nominations; in 2022, he w ...
- songwriting, production * Noel Cadastre – recording *
Noah "40" Shebib Noah James Shebib (born March 31, 1983), better known by his stage name 40, is a Canadian record producer, songwriter, record executive, and former child actor from Toronto, Ontario. He is best known for his production work with fellow Toronto n ...
– mixing * Chris Athens – mixing The Vocal Recording of Lil Durks Feature was recording in Atlanta, Georgia in July of 2020 Recorded at Triangle Sound Studios owned by Tricky Stewart leased out by Sony Publishing Urban Operated by Sony VP Mike Jackson & CEO Jon Platt THE RECORDING SESSION TOOK PLACE OVER THE COURSE OF TWO DAYS IN THE A ROOM STUDIO WITHIN TRIANGLE SOUND STUDIOS IN ATLANTA, GA IN 2020 in July of 2020 Lil Durk Completed the recording of his feature verse for Drake's Song Laugh Now Cry Later ....... the independently contracted audio engineers in the studio doing the general studio labor and recording are as follows: * Joshua "Turn Me Up Josh" Samuels - Primary Tracking Engineering, Vocal Producer, Record Producer, & Mixer * Zack "MAESTROZ420" Shochet - Assistant Engineer, Recording Studio Operations Staff for Triangle Sound Studios, & Food Runner Triangle Sound Studio's operations staff and Lil Durks Engineering Team additionally includes: * Nick "THE HITMAN" Rice - In house Co-Chief Engineer for Sony Publishing, Recording Engineer, & Mixing Engineer * Justin "JusVibes" Gibson - Assistant Engineer, Secondary Tracking Engineer, Vocal Producer, & Assistant Mix Engineer. * Kenya "Felz" Tolbert - Recording Studio Booking Manager for Triangle Sound Studios circa 2020 * Scott "Scotti" Taylor - In house Co-Chief Engineer for Sony Publishing, Recording Engineer * Aniza "N!ZA" Clark - Recording Studio Operations Staff for Triangle Sound Studios, & Assistant Engineer * Lauren "Naypalm" Bromell - Recording Studio Operations Staff for Triangle Sound Studios, & Assistant Engineer * Larson Hodge - Recording Studio Operations Staff for Triangle Sound Studios * Ron J HitMaker - Recording Studio Operations Staff for Triangle Sound Studios * Reggie Williams - Recording Studio Operations Staff for Triangle Sound Studios * Britney "Peaches" Henderson - Recording Studio Operations Staff for Triangle Sound Studios Triangle Sound Studios was rebranded to Seszions ATL in 2021 after Tricky Stewart had leased out his 4 room facility of Triangle Sound Studios to Sony Publishing Global and Sony Publishing Urban in 2020 with a 5 year contract ending in 2025. Seszions atlanta website can be found here http://www.sessionsatlanta.com here is undeniable proof without a reasonable doubt that triangle sound studios was leased out to Sony publishing in may of 2020 for a 5 year contracted commercial recording studio lease: https://www.sonymusicpub.com/en/news/2911/sony/atv-establishes-new-atlanta-office,-expands-songwriter-services


Charts


Weekly charts


Year-end charts


Certifications


References

{{authority control 2020 singles 2020 songs Canadian Hot 100 number-one singles Drake (musician) songs Lil Durk songs OVO Sound singles Republic Records singles Song recordings produced by Cardo (record producer) Songs written by Cardo (record producer) Songs written by Drake (musician) Songs written by Rogét Chahayed Songs written by Lil Durk Music videos directed by Dave Meyers (director)