Latin Mafia is a Mexican

indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with a DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and s ...

band. The group consists of twin brothers Milton and Emilio de la Rosa on vocals, with their older brother Mike de la Rosa as the producer. Their first single "Más Humano" was

self-released Self-publishing is an author-driven publication of any media without the involvement of a third-party publisher. Since the advent of the internet, self-published usually depends upon digital platforms and print-on-demand technology, ranging fr ...

in 2021. While their singles through the end of 2023 were produced independently, in July 2024, the group signed a record deal with

Rimas Entertainment Rimas Entertainment, commonly known as Rimas, is a Puerto Rican independent record label based in San Juan, Puerto Rico, with offices in Miami, Florida, Caracas, Venezuela and Medellín, Colombia. It mainly focuses on reggaeton and Latin trap. ...

. Their debut album ''Todos Los Días Todo El Día'' was released on 25 October 2024. Their biggest songs – "Julieta", "Sal Rosa", "Flores", "No Digas Nada" – have each surpassed over two million views on YouTube.

Career

2021–2022

During the

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, the brothers first appeared on the scene using the

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app,

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. They posted videos consisting of Emilio and Mike sitting in their bedroom as they did when they were children pretending to be in front of a huge audience. When their account received positive views, they included their other sibling Milton to help them release their first single, "Ciudad de las Luces". Though they posted a song to their

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account following their slow rise of likes, and when the brothers quickly reached more than 50,000 views they realized that they had talent. After, the release they updated their biography on TikTok to include "Three Brothers, two singers/one producer". Their next two singles "Más humano" and "Julieta" were released during the same year, both reaching positive responses, both becoming instant hits. By the end of may 2022, they had sold more than 11,000 concert tickets in minutes, selling out the massive Olympic Velodrome in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

2023–present

In April 2024 Latin Mafia made their American debut performing at

Coachella Coachella (officially called the Coachella Valley Music and Arts Festival and sometimes known as Coachella Festival) is an annual music festival, music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valle ...

, raising their profile as one of "Mexico's top acts without a label or an album". In addition, they were scheduled to perform at music festivals including Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa’l Norte. According to Music Metrics Vault, as of July 8, 2024, the group had reached nearly 874 million plays, an almost 150 million increase from the previous month.

Music style

Latin Mafia's music has been described as a reggaetón, R&B, trap, and house hybrid.

Discography

*'' Todos los días todo el día'' (2024)

Awards and nominations

Listicles

References

{{Reflist Musical groups from Mexico City Mexican musical trios Indie pop groups Rimas Entertainment artists