The Latin Alternative Music Conference (LAMC) is a conference geared towards the marketing of Spanish-language alternative music, founded in 2000.
Everything You Need to Know About LAMC 2010
According to LAMC, over 30,000 people have attended LAMC concerts, parties and art exhibits, at venues throughout

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

History

The LAMC was founded in 2000 by Josh Norek and Tomas Cookman as a way for Latin alternative musicians to network and promote their work. Cookman originally had the idea when seeing crowded panels on Latin alternative music at the

SXSW South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

festival in

Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...

. Cookman envisioned a steady, incremental growth of the music's popularity, stating, "It’s not going to be exploding tomorrow and then gone nine months later ... It’s not about one song, one band, one dance move, one fashion. We don’t need our Macarena moment." The ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' described the LAMC as "a gathering of dedicated underdogs, rallying behind music that envisions a polyglot, multicultural, border-hopping 21st-century culture ... all loosely connected by a willingness to push past divisions of genre and geography". The LAMC celebrated its 20th anniversary in 2019 and its 25th anniversary in 2024.

Events

LAMC features industry panels on topics such as Marketing to Urban Latino Culture, Approaches to Retail, Print Media/Television/Radio, Advertising & Sponsorship, International Markets, Music in Film, and others. Panelists have included Gabriel Abaroa,

Carlos Vives Carlos Alberto Vives Restrepo (born 7 August 1961) is a Colombians, Colombian singer, songwriter and actor. One of the List of best-selling Latin music artists, best-selling Latin music artists of all time, with over 20 million records world ...

, Pitbull,

Thom Russo Thomas Russo is an American record producer, composer, mixer and songwriter.Thom Russo ...

, Raul Campos, and Johnny Marines. PinkerTones

LAMC also features concerts by Latin alternative artists at top New York City venues like Prospect Park, Central Park SummerStage, Bowery Ballroom, and Mercury Lounge. LAMC performers have included

Ozomatli Ozomatli is an American rock band, formed in 1995 in Los Angeles. They are known both for their vocal activist viewpoints and incorporating a wide array of musical styles – including salsa, jazz, funk, reggae, hip hop, and others. The group ...

, Orishas,

Julieta Venegas Julieta Venegas Percevault (; born 24 November 1970) is a Mexican singer, songwriter, instrumentalist, and producer who specializes in pop-rock-indie music in Spanish. She embarked on her musical journey by joining several bands, including the ...

The Pinker Tones The Pinker Tones is an alternative pop band from Barcelona, Catalonia, Spain. They have released six albums. Songs like "Sampleame" and "The Whistling Song" are some of their greatest hits with many of them being included in the FIFA associations ...

Manu Chao Manu Chao (; born José Manuel Tomás Arturo Chao Ortega on 21 June 1961) is a French-Spanish musician. He sings in French language, French, Spanish language, Spanish, English language, English, Italian language, Italian, Arabic, Catalan language ...

Plastilina Mosh Plastilina Mosh are a Mexican electronic and alternative rock band formed in 1997. They are part of the musical movement known as Avanzada Regia. Jonás González is the lead singer and guitar player. Alejandro Rosso is more involved with the c ...

Los Amigos Invisibles Los Amigos Invisibles ( Spanish for "The Invisible Friends") is a Venezuelan band which plays a blend of disco, acid jazz and funk mixed with Latin rhythms. In addition to releasing eleven critically acclaimed albums, the band have been lauded ...

, Calle 13,

Natalia Lafourcade María Natalia Lafourcade Silva (; born 26 February 1984) is a Mexican singer and songwriter who performs in genres such as pop rock, jazz, and folk music. Since her debut in 2002, she has been one of the most influential singers in Latin Americ ...

Nortec Collective Nortec Collective was a musical ensemble formed by various individual one- or two-man production projects. The group came together in Tijuana, Baja California, Mexico. Their genre mixes electronic music with musical elements and instrumentation o ...

Babasónicos Babasónicos is an Argentine rock band, formed in the early 1990s along with others such as Peligrosos Gorriones and Los Brujos. After emerging in the wave of Argentine New Rock bands of the late 1980s and early 1990s, Babasonicos became one ...

, León Larregui, and Mexrrissey.LAMC 2009 Artist Profiles
LAMC To Celebrate 10th Anniversary with Calle 13
/ref> LAMC features an annual "discovery" contest in search of new talent. Winners receive a chance to perform at an LAMC concert, inclusion on the LAMC compilation CD, and other prizes. Past winners include Kinky,

Los Abandoned Los Abandoned were an American alternative rock band from the Los Angeles, California area. The band's lyrics were in Spanish and English, or a combination of the two known as Spanglish. Their biggest hits were "Panic-oh!," "Van Nuys (es Very N ...

, Cuarto Poder, Pacha Massive,

Carla Morrison Carla Patricia Morrison Flores (born July 19, 1986) is a Mexican indie-pop guitarist and singer. She has released three studio albums and has received various awards and nominations including two Grammy Award nominations and three Latin Grammy A ...

and

ILE Ile or ILE may refer to: Ile * Ile, a Puerto Rican singer * Ile District (disambiguation), multiple places * Ilé-Ifẹ̀, an ancient Yoruba city in south-western Nigeria * Interlingue (ISO 639:ile), a planned language * Isoleucine, an amino a ...

.https://www.sonymusiclatin.com/2016/07/08/lamc-announces-artist-discovery-award-ile/

References

{{reflist

External links

LAMC WebsiteCookman International - Producer of LAMC
Alternative rock Music festivals in New York City Music of Latin America Recurring events established in 2000 Music conferences