Lars Christer Hall (1 December 1938 – 5 April 2018) was a Swedish

advertiser Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used ...

and

art director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...

Biography

It was an art teacher in primary school that suggested that Lars Hall should apply to ''Konstfackskolan'' (now called Konstfack, University College of Arts, Crafts and Design) in Stockholm. He started at age 15, worked as a freelance during his studies, and graduated in 1960. After his studies, Hall worked for a number of agencies, and also at the Stockholm newspaper

Dagens Nyheter (, ), abbreviated ''DN'', is a daily newspaper in Sweden. It is published in Stockholm and aspires to full national and international coverage, and is widely considered Sweden's newspaper of record A newspaper of record is a major nationa ...

. While working for Arbman, at that time a large advertising agency in Sweden, he met copywriter Jan Cederquist, with whom he started ''Hall & Cederquist'' in 1973.Sommar, Ingrid; Vad gör en Art Director?; Bokförlaget Arena, Malmö 2006; pp. 232-37. Hall & Cederquist's role model was New York agency DDB (Doyle, Dane & Bernbach), with their style of advertising, placing creativity before commerce. After having won most national awards available, Hall & Cederquist became one of the first agencies to receive ''Platinaägget'' in 1978, the highest award in Swedish advertising. In 1989, Hall & Cederquist was bought by American

Young & Rubicam VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 mer ...

, creating the largest ad agency in Sweden, and Hall quit in the mid-1990s. In 1997, he started Lars Hall AB, working in the broad fields of advertising, corporate identities, packaging design, interior design, and book design. In 2009, Hall had to dismiss most employees due to decreasing clients and commissions. Hall’s interest in photography led him and Cederquist to start the art photography gallery ''Camera Obscura'', located in

Gamla stan Gamla Stan (, "The Old Town"), until 1980 officially Staden mellan broarna ("The Town between the Bridges"), is the old town of Stockholm, Sweden. Gamla Stan consists primarily of the island Stadsholmen. Gamla Stan includes the surrounding islets ...

in Stockholm. The gallery held exhibitions of among others

Christer Strömholm Ture Christer Strömholm (22 July 1918 – 11 January 2002), also known by the pseudonym Christer Christian, was a Swedish photographer and educator. He is known for his intimate black and white street photography portrait series, particularly hi ...

Diane Arbus Diane Arbus (; ; March 14, 1923 – July 26, 1971
by

, and

Irving Penn Irving Penn (June 16, 1917October 7, 2009) was an American photographer known for his fashion photography, portraits, and still lifes. Penn's career included work at ''Vogue (magazine), Vogue'' magazine, and independent advertising work for clie ...

. Hall was also known for having one of Sweden's most extensive photo collections.

References

External links

Lars Hall website
{{DEFAULTSORT:Hall, Lars 1938 births 2018 deaths Swedish designers Konstfack alumni Swedish art directors