Larry L. Richman
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Larry L. Richman (born 1955) is a social media expert, Internet strategist, publishing executive,
project management Project management is the process of supervising the work of a Project team, team to achieve all project goals within the given constraints. This information is usually described in project initiation documentation, project documentation, crea ...
trainer, and author of books, book translations, and articles in professional journals and magazines. He is a translator in three languages.


Online strategist and social media professional

Richman is an online strategist with a specialty in using social media in product marketing. He is the former Director of Communications for
the Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...
(LDS Church) to market the church's materials to members and leaders worldwide. Since 2006, he has written daily articles at LDSMediaTalk.com an
LDS365.com
his professional
blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...
about LDS Church materials and using social media and technology responsibly. Richman directed the content and services of LDS.org, coordinating with all the LDS Church's websites, such as Mormon.org, FamilySearch.org, JosephSmith.net, and JesusChrist.lds.org. He was the domain portfolio manager of the church’s web properties and web pages. LDS Church websites are visited by over 50 million people each month Richman directed a redesign and rebuild of LDS.org from 2004-2007, implementing
XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing data. It defines a set of rules for encoding electronic document, documents in a format that is both human-readable and Machine-r ...
,
metadata Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive ...
and
taxonomy image:Hierarchical clustering diagram.png, 280px, Generalized scheme of taxonomy Taxonomy is a practice and science concerned with classification or categorization. Typically, there are two parts to it: the development of an underlying scheme o ...
standards, a
content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
,
web portal A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displayin ...
server technology, new
web search A search engine is a software system that provides hyperlinks to web pages, and other relevant information on the Web in response to a user's query. The user enters a query in a web browser or a mobile app, and the search results are typically ...
tools, and a strategy for
Search Engine Optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...
.


Project management

Richman is a certified PMP (
Project Management Professional Project Management Professional (PMP) is an internationally recognized professional designation offered by the Project Management Institute (PMI). As of 31 July 2020, there are 1,036,368 active PMP-certified individuals and 314 chartered chapters ...
), consultant, and trainer. He has authored seven books on project management, including two college texts. Richman directed the Publications and Media Project Office that manages the creation of 8,000 printed, media, and web products a year in up to 185 languages. This included managing the projects for writing, editing, translation, production, printing, and international distribution in 105 offices worldwide.


Publishing

Richman directed the processes and systems for print and web publishing at the LDS Church. He is the President and CEO of Century Publishing, a
custom media Custom, customary, or consuetudinary may refer to: Traditions, laws, and religion * Convention (norm), a set of agreed, stipulated or generally accepted rules, norms, standards or criteria, often taking the form of a custom * Mores, what is wid ...
publisher based in
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
,
Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
.


Author and speaker

He has authored several dozen books, several book translations (in English, Spanish, and Cakchiquel), and has published articles in professional journals and magazines. ;Books * * * * * * * * * * ;Articles * * * * Syndicated author fo
Meridian Magazine
with over 125 published articles. ;Speaker * National speaker on self-help topics and technology issues.


References


External links


LDS365
*
Latter-day Saint Missionaries in the Guatemala Earthquake of 1976
{{DEFAULTSORT:Richman, Larry L. 1955 births American Latter Day Saints Living people Mormon bloggers People from Brigham City, Utah Blogs about Mormons and Mormonism Mormon missionaries in Guatemala