The Larami Corporation was a
toy company established in by David W. Ring in
Philadelphia, Pennsylvania
Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
, in 1959.
Larami produced licensed toys based on several movies and television shows. The toys were manufactured in Hong Kong and Japan, were often of low quality, and were sold on racks in grocery store toy aisles for less than a dollar. By the 1980s, Larami had a growing
water gun
A water gun (or water pistol, water blaster, or squirt gun) is a type of toy gun designed to shoot jets of water. Similar to water balloons, the primary purpose of the toy is to soak another person in a recreational game such as water fight. ...
product line, and launched the
Super Soaker brand in 1991. In 1995, Larami was acquired by
Hasbro Inc, who changed the name of the company to Larami Inc. before retiring the name in 2002.
History
In 1947, David W. Ring and his brother founded Ring Brothers Toy Wholesale, selling toys to retailers out of the back of his car.
Ring founded the Larami Corporation in 1959 after being introduced to toy imports during a trip to Japan earlier that year.
Larami specialized in low-cost, low-quality licensed toys based on popular movies and television shows during the 1960s and 1970s, toy guns, and toy water guns.
[Toynfo ] During the 1980s, Larami expanded its water gun line, licensing designs for a battery-operated water gun from inventor
Alan Amron in 1984. By 1987, Alvin Davis and Myung Song had become co-owners of Larami.
At the 1989
North American International Toy Fair in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
, Davis and Song met former Jet Propulsion Lab engineer
Lonnie Johnson. After being impressed by his prototype of a pressurized water-air reservoir, Larami licensed his designs and developed the Power Drencher. In 1991, the Power Drencher line was relaunched as the
Super Soaker.
Talk To Me Products filed suit against Larami in 1993, alleging that the Super Soaker infringed on their 1978 patent for a battery-powered water gun. On March 11, 1993, Talk To Me Products' claims were dismissed, as their patent referred to a water gun "having a chamber therein". Instead, the Super Soaker had a detachable chamber at the top of the water gun.
Larami was acquired by
Hasbro Inc in 1995.
Hasbro continued to manufacture Super Soakers under the Larami name until 2002, when Hasbro began marketing the Super Soaker as part of the
Nerf
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. ...
line.
Products
Larami toys were produced based on several movies, television shows, etc.
By the 1980s, Larami Corp. had a growing
water gun
A water gun (or water pistol, water blaster, or squirt gun) is a type of toy gun designed to shoot jets of water. Similar to water balloons, the primary purpose of the toy is to soak another person in a recreational game such as water fight. ...
product line.
It was Larami Corp. that eventually marketed and sold the Power Drencher, rebranded as the
Super Soaker in 1991
which was based on the pressurized water-air reservoir invented and developed by the former Jet Propulsion Engineer Dr. Lonnie Johnson and Larami designer William Raucci.
Movies
*''
One Hundred and One Dalmatians
''One Hundred and One Dalmatians'' (also simply known as ''101 Dalmatians'') is a 1961 American animated adventure comedy film produced by Walt Disney Productions and based on the 1956 novel '' The Hundred and One Dalmatians'' by Dodie Smith. Th ...
''
*''
Planet of the Apes
''Planet of the Apes'' is an American science fiction media franchise consisting of films, books, television series, comics, and other media about a world in which humans and intelligent apes clash for control. The franchise is based on Frenc ...
''
*''
Star Wars
''Star Wars'' is an American epic space opera multimedia franchise created by George Lucas, which began with the eponymous 1977 film and quickly became a worldwide pop-culture phenomenon. The franchise has been expanded into various film ...
''
Television shows
*''
The A-Team
''The A-Team'' is an American action-adventure television series that ran on NBC from January 1983 to March 1987 about former members of a fictitious United States Army Special Forces unit. The four members of the team were tried by court m ...
''
*''
The Amazing Chan and the Chan Clan''
*''
Banana Splits''
*''
Batman
Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in the 27th issue of the comic book '' Detective Comics'' on March 30, 1939 ...
''
*''
Battlestar Galactica''
*''
The Brady Bunch
''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family with six children. The show aired for five seasons and, af ...
''
*''
CHiPs''
*''
Deputy Dawg''
*''
Hawaii Five-0''
*''
Knight Rider
''Knight Rider'' is an American entertainment franchise created by Glen A. Larson. The core of ''Knight Rider'' is its three television series: the original '' Knight Rider'' (1982–1986) and sequel series '' Team Knight Rider'' (1997–1998) ...
''
*''
Land of the Lost''
*''
The Man from U.N.C.L.E.''
*''
Space: 1999''
*''
Star Trek
''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vario ...
''
*''
Underdog
An underdog is a person or group in a competition, usually in sports and creative works, who is largely expected to lose. The party, team, or individual expected to win is called the favorite or top dog. In the case where an underdog wins, th ...
''
Battlestar Galactica Cylon Bubble Machine
In 1978, Larami created a
Cylon soap bubble toy called the Battlestar Galactica Cylon Bubble Machine to coincide with the
television series
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed ...
of the same name.
In the same year, a commercial was also made for the product featuring its use in dispensing "big bunches of bubbles"
and a
jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
.
The jingle was described in one review as "amazingly goofy with a chorus yelping, 'Battlestar Galacticaaaaaaaaaaaaaaaaaaaaaa ...CYLON BUBBLE MACHINE!'"
and in an interview
Re-imagined Series comics writer
Greg Pak
Greg Pak is an American comic book writer and film director. Pak is best known for his work on books published by Marvel Comics, including ''X-Men'' (most notably ''X-Treme X-Men''), several titles featuring the Hulk (including '' Planet Hulk'', ...
as said "I still periodically find myself humming the tune song
icto the Cylon Bubble Machine commercial."
In a ''
Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' article covering ''
Battlestar Galacticas influence on
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
, the toy'
Facebook Fan Pageis noted alongside the book ''The Science of Battlestar Galactica''
's.
References
{{reflist
External links
*
Larami Corp at the Battlestar Wiki
Space 1999 Merchandise Guide: Larami
Defunct toy manufacturers
Toy companies of the United States