Lango, originally known as Zlango, was an icon-based "language" (actually a

logographic In a written language, a logogram, logograph, or lexigraph is a written character that represents a word or morpheme. Chinese characters (pronounced '' hanzi'' in Mandarin, ''kanji'' in Japanese, ''hanja'' in Korean) are generally logograms, ...

writing system A writing system is a method of visually representing verbal communication, based on a script and a set of rules regulating its use. While both writing and speech are useful in conveying messages, writing differs in also being a reliable for ...

) built for web and mobile messaging. Zlango Ltd., the

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

i company which created and owned Zlango, released a

Java Java (; id, Jawa, ; jv, ꦗꦮ; su, ) is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea to the north. With a population of 151.6 million people, Java is the world's mo ...

and Brew application for mobile phones that used the Zlango icon language to create a new form of

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

, called ZMS, using Zlango's icons instead of words.

Background

Zlango was created in 2004 by Yoav Lorch, an author and playwright, as an attempt to shorten text messages. When he found that abbreviated texts only removed 20% of letters, he decided to enter the field of pictographic language. The name Zlango is a combination of lingo, slang, and language, with the letter Z as homage to

Esperanto Esperanto ( or ) is the world's most widely spoken constructed international auxiliary language. Created by the Warsaw-based ophthalmologist L. L. Zamenhof in 1887, it was intended to be a universal second language for international communi ...

creator

L. L. Zamenhof L. L. Zamenhof (15 December 185914 April 1917) was an ophthalmologist who lived for most of his life in Warsaw. He is best known as the creator of Esperanto, the most widely used constructed international auxiliary language. Zamenhof first dev ...

. In February 2007, Zlango Ltd. announced that it raised $12 million from the VCs

Benchmark Benchmark may refer to: Business and economics * Benchmarking, evaluating performance within organizations * Benchmark price * Benchmark (crude oil), oil-specific practices Science and technology * Benchmark (surveying), a point of known elevati ...

and Accel. Zlango Ltd. was based in Tel Aviv and had around 40 employees at its peak. The company ceased to operate in 2014.

Lango around the world

Zlango's products were released in many countries, as well as over the Web, in many forms. Zlango's mobile application was released in the following territories: *Albania with the operator

AMC AMC may refer to: Film and television * AMC Theatres, an American movie theater chain * AMC Networks, an American entertainment company ** AMC (TV channel) ** AMC+, streaming service ** AMC Networks International, an entertainment company *** ...

*Caribbean with the operator

LIME Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...

(formerly bmobile - Subsidiary of

Cable & Wireless Communications Cable & Wireless Communications Ltd operating as C&W Communications is a telecommunications company which has operations in the Caribbean and Central America. It is owned by Liberty Latin America and is headquartered in Denver, Colorado. It ...

) *Hong Kong with the operator SmartTone-Vodafone *Israel with the operators

Pelephone Pelephone ( he, פלאפון, , lit. "wonder phone") is a mobile network operator in Israel, and also the first company to offer mobile telephony services in Israel. Due to this, the brand-name "Pelephone" became the genericized trademark for mobi ...

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower * Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum ...

, and Cellcom *Philippines with the operator

Globe A globe is a spherical model of Earth, of some other celestial body, or of the celestial sphere. Globes serve purposes similar to maps, but unlike maps, they do not distort the surface that they portray except to scale it down. A model glo ...

*Poland with the operators

Play Play most commonly refers to: * Play (activity), an activity done for enjoyment * Play (theatre), a work of drama Play may refer also to: Computers and technology * Google Play, a digital content service * Play Framework, a Java framework * P ...

, and

Bauer Bauer is a German surname meaning "peasant" or "farmer". For notable people sharing the surname, see Bauer (surname). Bauer may also refer to: Education and literature * Bauer's Lexicon, a dictionary of Biblical Greek * Bauer College of Busin ...

*Portugal with the operator TMN *Switzerland with the operator

Swisscom Swisscom AG is a major telecommunications provider in Switzerland. Its headquarters are located in Ittigen near Bern. The Swiss government owns 51.0 percent of Swisscom AG. According to its own published data, Swisscom holds a market share o ...

*Ukraine with the operator

Kyivstar Kyivstar ( uk, Київстар) is a Ukrainian Ukrainian may refer to: * Something of, from, or related to Ukraine * Something relating to Ukrainians, an East Slavic people from Eastern Europe * Something relating to demographics of Ukraine in ...

Apart from Zlango's website, Zlango also had an ICQ plug-in in several languages and countries that allowed to use Zlango icons to chat with the contacts. Zlango also appeared in the Israeli Children's Channel as a game show.

The language

Zlango included more than 300 icons in several different categories. The icons are not definitive, and most icons have multiple meanings: for example, the icon for "me" can also mean "I", the icon for "go" can also mean "come", and the icon for "car" can also mean "drive". The meanings that Zlango intended for each icon were only suggestions as Zlango encouraged users to invent their own personal meanings for icons. According to Zlango Ltd., the Zlango icons were created to be memorable, rather than recognizable. For example, the "want" icon is a bird in a nest, but once you learn of the icon's meaning, it is difficult to forget. Zlango released several Zlango versions of classic stories which showed the potential for more than just picture messaging: *

Little Red Riding Hood "Little Red Riding Hood" is a European fairy tale about a young girl and a sly wolf. Its origins can be traced back to several pre-17th century European folk tales. The two best known versions were written by Charles Perrault and the Broth ...

Romeo & Juliet ''Romeo and Juliet'' is a tragedy written by William Shakespeare early in his career about the romance between two Italian youths from feuding families. It was among Shakespeare's most popular plays during his lifetime and, along with ''Ham ...

Genesis Genesis may refer to: Bible * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind * Genesis creation narrative, the first several chapters of the Book o ...

Adam and Eve Adam and Eve, according to the creation myth of the Abrahamic religions, were the first man and woman. They are central to the belief that humanity is in essence a single family, with everyone descended from a single pair of original ancestors ...

The Tower of Babel The Tower of Babel ( he, , ''Mīgdal Bāḇel'') narrative in Genesis 11:1–9 is an origin myth meant to explain why the world's peoples speak different languages. According to the story, a united human race speaking a single language and mi ...

References

{{Reflist, 2

External links

Zlango's Web SiteZlango's BlogZlango Music Video : Girlfriend Go
Markup languages Mobile applications Logographic writing systems Privately held companies of Israel Software companies of Israel

Background

Lango around the world

The language

See also

References

External links