''Land Rover Owner'' International (LRO) is a monthly magazine for

Land Rover Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR builds Land Rovers in Brazil ...

enthusiasts published by

Bauer Consumer Media Heinrich Bauer Publishing (), trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as ...

, based in

Peterborough Peterborough ( ) is a City status in the United Kingdom, cathedral city in the City of Peterborough district in the Ceremonial counties of England, ceremonial county of Cambridgeshire, England. The city is north of London, on the River Nene. A ...

, United Kingdom.

History

The first issue of ''Land Rover Owner'' was launched in July 1987 and featured a picture of

Captain Mark Phillips Mark Anthony Peter Phillips (born 22 September 1948) is an English Olympic gold medal-winning horseman for Great Britain and the first husband of Anne, Princess Royal, with whom he has two children. He remains a leading figure in British eque ...

and his horse on the front cover. The second issue front cover featured the Queen with her Series III Land Rover. The third front cover showed a Land Rover being driven off-road, which is what has been featured on the front cover ever since. ''Land Rover Owner'' was started by a group of East Anglian businessmen. The first issue cost £1 for 40 pages (mainly black and white), but during that time there were just two models to write about – the Land Rover and the Range Rover. The first two issues sold well. In May 1990 ''LRO'' reported that the Discovery had become the UK's best-selling 4x4 with 1,533 sold in the first three months of 1990. The magazine carried a report in the December 1990 issue on the fleets of Land Rovers that were bought with much of the money raised from the Band Aid record 'Do They Know It's Christmas?' and the subsequent

Live Aid Live Aid was a two-venue benefit concert and music-based fundraising initiative held on Saturday, 13 July 1985. The event was organised by Bob Geldof and Midge Ure to raise further funds for relief of the 1983–1985 famine in Ethiopia, a m ...

concert for the starving population of Ethiopia. In the mid-1990s ''LRO'' was bought by publishing group

Emap Ascential (formerly EMAP) was a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was ac ...

(which became

References

{{Reflist

External links

Official website
Automobile magazines published in the United Kingdom Land Rover Magazines established in 1987 Mass media in Peterborough Monthly magazines published in the United Kingdom Bauer Group (UK)