The Land Rover DC100 (Defender Concept 100") is an
off-road
Off-roading is the act of driving or riding in a vehicle on unpaved surfaces such as sand, dirt, gravel, riverbeds, mud, snow, rocks, or other natural terrain. Off-roading ranges from casual drives with regular vehicles to competitive events w ...
concept vehicle from
Land Rover
Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR builds Land Rovers in Brazil ...
originally intended to demonstrate what the vehicle that will replace the long-running
Defender in 2020 will look like. The DC100 was first unveiled to the public in September 2011 at the
Frankfurt Motor Show
The International Motor Show Germany or International Mobility Show Germany, in German known as the ''Internationale Automobil-Ausstellung'' (''IAA'' – International Automobile Exhibition), is one of the world's largest mobility trade fairs. I ...
.
Versions
Land Rover showed two versions at Frankfurt, a three-door panel off road car powered by a diesel engine and a more leisure orientated two-door ''Sport'' version with no roof powered by a petrol engine. A closed top SUV version was shown at the
Geneva International Motor Show
The Geneva International Motor Show was an annual auto show held in March in the Swiss city of Geneva.
The show was hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport. The Salon was organised by ...
the following year and later an ''
Expedition'' version.
The design was led by
Gerry McGovern, director of design for Land Rover.
File:2012-03-07 Motorshow Geneva 4353.JPG, SUV version at Geneva International Motor Show 2012
File:Land Rover Defender concept -- 2012 NYIAS.JPG, Defender 100 Expedition Concept at NYIAS 2012
File:Land Rover DC100 (rear).jpg, Land Rover DC100- Rear view
File:Land Rover DC100 Sport (6149244943).jpg, Land Rover DC100 Sport- Front view
Reception
Land Rover’s brand director, John Edwards, revealed to ''
Autocar'' that he was "massively encouraged" by the reaction to the DC100, and by the fact that people thought they were looking at a £45,000 vehicle. "It’s £20,000 to £25,000 in reality," he said.
The new entry-level model would be part of what Land Rover internally refers to as its leisure-oriented range, the others being utility (
Defender) and luxury (
Range Rover
The Land Rover Range Rover, generally shortened to Range Rover, is a Sport utility vehicle, 4x4 Luxury car, luxury SUV produced by Land Rover, a marque and sub-brand of Jaguar Land Rover, owned by Tata Motors. The Range Rover line was launched ...
s, including the
Evoque).
References
{{reflist
External links
Land Rover DC100 conceptat Land Rover global website]
Land Rover DC100 Expedition Conceptat Land Rover USA website
Land Rover vehicles, DC100
Concept cars