The Land Master is a civilian all-terrain utility vehicle produced in the late 1970s and early 1980s as a competitor to the
Land Rover
Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rovers ...
. It incorporated design features that were not then available on the contemporary
Series 3 Series 3 may refer to:
* 3 Skypephone Series, the mobile phone series
* Apple Watch Series 3, smart watch
* Aston Martin Lagonda Series 3, the automobile model
* Aston Martin V8 Series 3, the automobile model
* BMW 3 Series, the automobile model li ...
and were only introduced some years later on the
Land Rover Defender
The Land Rover Defender (initially introduced as the Land Rover 110 / One Ten, and in 1984 joined by the Land Rover 90 / Ninety, plus the new, extra-length Land Rover 127 in 1985) is a series of British off-road cars and pickup trucks. They c ...
.

It was tested by the
British Army
The British Army is the principal land warfare force of the United Kingdom, a part of the British Armed Forces along with the Royal Navy and the Royal Air Force. , the British Army comprises 79,380 regular full-time personnel, 4,090 Gurk ...
, including in forward control form, and one was used by the
Devon and Cornwall Constabulary
Devon and Cornwall Police is the territorial police force responsible for policing the ceremonial counties of Devon and Cornwall (including the Isles of Scilly) in England. The force serves approximately 1.8 million people over an area of .
Hi ...
. The Devon and Cornwall Constabulary vehicle bore the registration OTA114W, and is pictured here. This is the registration displayed on the Land Master survivor image to the right. Money was promised by the
Ministry of Defence
{{unsourced, date=February 2021
A ministry of defence or defense (see spelling differences), also known as a department of defence or defense, is an often-used name for the part of a government responsible for matters of defence, found in states ...
but the deal fell through. Eventually, the rights to the Land Master were sold to a company called C.K. Farnworth of
Crumlin,
Caerphilly
Caerphilly (, ; cy, Caerffili, ) is a town and community in Wales. It is situated at the southern end of the Rhymney Valley.
It is north of Cardiff and northwest of Newport. It is the largest town in Caerphilly County Borough, and lies wit ...
,
Wales
Wales ( cy, Cymru ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by England to the Wales–England border, east, the Irish Sea to the north and west, the Celtic Sea to the south west and the ...
. The company had industrial premises and several vehicles were produced in Oakdale in South Wales.
The prototype vehicles were made at Trelavour Road Garage,
St Dennis, Cornwall
St Dennis ( kw, Tredhinas) is a civil parish and village in Cornwall, England, United Kingdom. The village is situated on the B3279 between Newquay and St Austell.
St Dennis had a population of 2,696 in the 2001 census, increasing to 2,810 at ...
, and were based on
Dodge
Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
pickup truck
A pickup truck or pickup is a light-duty truck that has an enclosed cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (this cargo bed back end sometimes consists of a tailgate and removable covering) ...
parts. The chassis was made of tubular steel so that when it went over bumps and steep angles, dirt on top of the chassis rails would fall off, unlike Land Rovers of the time. All body panels were made of aluminium.
Surviving vehicles are very rare, one Land Master (possibly the only one actually sold to a customer) is rumoured still to be on the road in
Kent
Kent is a county in South East England and one of the home counties. It borders Greater London to the north-west, Surrey to the west and East Sussex to the south-west, and Essex to the north across the estuary of the River Thames; it faces ...
,
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
,(this vehicle which was the third one built, is still in existence although not on the road) and another is kept by the original builders at St. Dennis. A very tatty survivor was spotted near Hexham in Northumberland in the early 1990s and two images of survivors can be found on the web - though it is currently unclear which company made them or at what date.

The only moving images in the public domain are here: https://www.youtube.com/watch?v=zQCvJmYx4wc
Engines available included a 3.8 L
Perkins
Perkins is a surname derived from the Anglo-Saxon corruption of the kin of Pierre (from Pierre kin to Pierrekin to Perkins), introduced into England by the Norman Conquest. It is found throughout mid- and southern England.
Another derivation com ...
diesel
Diesel may refer to:
* Diesel engine, an internal combustion engine where ignition is caused by compression
* Diesel fuel, a liquid fuel used in diesel engines
* Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...
I4 rated at , a 4.0 L Perkins
diesel
Diesel may refer to:
* Diesel engine, an internal combustion engine where ignition is caused by compression
* Diesel fuel, a liquid fuel used in diesel engines
* Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...
V6 rated at , or a 5.9 L
Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...
petrol
Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic co ...
V8 rated at . It is rumoured that the vehicle in Kent may have been retrofitted with a VM diesel.
A successor business to those originals mentioned above introduced a version of the vehicle that they called Powr4. This seems to have been a very short lived iteration.
See also
*
List of car manufacturers of the United Kingdom
:''This list is incomplete. You can help by adding correctly sourced information about other manufacturers.''
As of 2018 there are approximately 35 active British car manufacturers and over 500 defunct British car manufacturers. This page lists ...
External links
POWR4 sales brochure
References
*
*
* In English and Dutch
* 6 page colour POWR4 sales brochure
Off-road vehicles
All-wheel-drive vehicles
Defunct motor vehicle manufacturers of the United Kingdom
Companies based in Cornwall
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