Lance is an American brand of snack foods owned by the Snyder's-Lance company headquartered in

Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located in the Piedmont (United States), Piedmont region, it is the county seat of Mecklenburg County, North Carolina, Meckl ...

. As of 2018, Snyder's-Lance is owned by

Campbell's Campbell Soup Company, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has grown to beco ...

Merger

On July 22, 2010, Lance announced that it would merge with

Snyder's of Hanover Snyder's of Hanover is an American bakery and pretzel brand distribution company based in Hanover, Pennsylvania, specializing in German traditional pretzels. Its products are sold throughout the United States, Canada, many European nations, Asia, ...

. The resulting company, known as

Snyder's-Lance Inc Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover. The company is a subsidiary of the Campbell Soup Company. History On September 6, 2012, ...

., would remain publicly traded under the LNCE symbol. Headquarters would remain in Charlotte. On December 2, Lance shareholders approved the deal that created the country's second largest snack food company.

Nabs

Many snack cracker products manufactured by Lance are commonly referred to as "nabs", a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...

name for snack crackers that originated with a competitor, the

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco ...

company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, newsstands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public.

Products

*Cracker and cookie sandwiches :*ToastChee :*Toasty :*Malt :*Whole Grain :* Captain's Wafers :*Nekot :*Quick Starts *Various flavored nuts and seeds *Gold-n-Chees crackers *Various flavored popcorns

References

External links

* {{Authority control Food and drink companies established in 1913 Companies based in Charlotte, North Carolina Snack food manufacturers of the United States * 1913 establishments in North Carolina 2010 mergers and acquisitions