Lamudi is an online real estate marketplace with operations in 34 countries.

History

Lamudi was founded by

Rocket Internet Rocket Internet SE is a German Internet company headquartered in Berlin. The company builds startups and owns shareholdings in various models of internet retail businesses. The company model is known as a startup studio or a venture builder. I ...

in 2013. Lamudi

rebranded Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...

Vamido (Nigeria), Ubilista (Mexico) and Zamudi and House (Asia) into Lamudi in October 2013. In 2020, Lamudi was bought by EMPG, a property platform based in

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

Operations

In October 2013, Lamudi launched operations in several parts of

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

and

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

. In 2014, Lamudi expanded its operations in Asia to

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

, the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

and

Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...

. The company's Asian operations were subsequently subject to a €5 million investment from the German

Tengelmann Group Tengelmann Twenty-One KG is the Munich-based Holding of the Tengelmann Group, a family-owned company established in 1867. The company identifies as an active entrepreneurial family investor, currently holding shares in more than 50 companies in E ...

and others. Rocket Internet had expanded Lamudi to

MENA The Middle East and North Africa (MENA), also referred to as West Asia and North Africa (WANA) or South West Asia and North Africa (SWANA), is a geographic region which comprises the Middle East (also called West Asia) and North Africa together ...

by launching Lamudi in Saudi Arabia and in Jordan in 2012 then in UAE in 2015. Furthermore, the company is part of the

Ooredoo Ooredoo QSC (; formerly Qtel) is a Qatari multinational corporation, multinational telecommunications company headquartered in Doha. Ooredoo provides mobile, wireless, wire line, and content services with market share in domestic and internatio ...

deal and thus its Asian operations became part of the Asia Internet Holding. Other regions of Lamudi are apparently funded through MTN and

Millicom Millicom International Cellular SA is a Luxembourgish fixed line and mobile telecommunications services provider operating in Latin America operating under the Tigo brand. Its main shareholder is Xavier Niel, a French billionaire who owns 40% of ...

. Lamudi has also expanded in Africa, Latin America, and the Middle East. In September 2017, Lamudi announced cooperation with the Subdivision and Housing Developers Association (SHDA) to discuss the housing situation in the Philippines.

Mobile

In January 2014, Lamudi launched a site for

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and

Android (operating system) Android is an operating system based on a modified version of the Linux kernel and other open-source software, open-source software, designed primarily for touchscreen-based mobile devices such as smartphones and tablet computer, tablets. Andr ...

mobile devices. In June 2014, Lamudi unveiled a world-first Android app, available in all 28 countries, to give international house-hunters a free mobile platform to buy, rent or sell real estate. Lamudi also released an iOS app in Pakistan, Morocco, Mexico and Colombia. The following month, the iOS app was launched in 12 additional countries across Asia, Africa and Latin America. In November 2014, Lamudi rolled out its iOS app for property seekers in a further 11 countries
including an Arabic version for the Middle East
making the mobile application available across the company's global network. In December, Lamudi rolled out new responsive design to target mobile users in all countries in Asia, the Middle East, and Africa.

Publications

In October 2014, Lamudi Pakistan began publishing a magazine, Lamudi's Property Now, which deals with the real estate market in Pakistan. Later on Magazines have been rolled out to several additional markets.

Controversies

On 28 January 2014, Tech Moran (a

Nairobi Nairobi is the Capital city, capital and largest city of Kenya. The city lies in the south-central part of Kenya, at an elevation of . The name is derived from the Maasai language, Maasai phrase , which translates to 'place of cool waters', a ...

-based technology news website) reported that Lamudi was copying and pasting its competitors' property listings. Aneesa Arshad, CEO Lamudi East Africa commented on the allegations stating that many agents asked Lamudi Kenya to upload their listings and adds that some of the listings come from the agents and other agents refer them to BuyRentKenya where their listings already exist.

References

External links

official website

Real Estate Portal Pakistan

Rental only property portal Pakistan

Lamudi Indonesia
{{DEFAULTSORT:Lamudi.com Real estate companies established in 2013 Companies based in Berlin Online real estate databases Rocket Internet German real estate websites