Lambrini is a light and fruity
perry
Perry or pear cider is an alcoholic beverage made from fermented pears, traditionally in England (particularly Gloucestershire, Herefordshire, and Worcestershire), parts of South Wales, France (especially Normandy and Anjou), Canada, Austral ...
(pear cider) created by
Halewood Artisinal Spirits in 1994. It has been owned by
Accolade Wines
Accolade Wines is an international wine business with its headquarters in South Australia and corporate offices in Melbourne. It has been owned by the Carlyle Group, an American private equity company, from 2018 until 2025 when the business merg ...
since June 2021. Lambrini dominates the British perry market, with a 53.6% market share in the
off
Off or OFF may refer to:
Art and entertainment
* ''Off'' (video game), a video game by Mortis Ghost.
*Sven Väth, German DJ and singer who uses the pseudonym OFF
* ''Off'' (album), by Ciwan Haco, 2006
* ''Off!'' (album), by Off!
* Off!, an Ameri ...
trade in 2015.
Products
Lambrini has been produced in Original (6%
ABV
Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...
), Luci (3.5% ABV), previously Lambrini Light, and Cherry, Peach and Strawberry flavours (all 5% ABV). As of 2025, Luci and Peach were not on offer. A 2009 study on alcohol sold in supermarkets and off licences in
North East England
North East England, commonly referred to simply as the North East within England, is one of nine official regions of England. It consists of County DurhamNorthumberland, , Northumberland, Tyne and Wear and part of northern North Yorkshire. ...
identified Lambrini as the cheapest alcohol in the wine category, measured on the price of a
unit of alcohol. It is notable that the study regarded it as a
wine
Wine is an alcoholic drink made from Fermentation in winemaking, fermented fruit. Yeast in winemaking, Yeast consumes the sugar in the fruit and converts it to ethanol and carbon dioxide, releasing heat in the process. Wine is most often made f ...
, even though it is technically not one and has a significantly lower ABV than most grape wines.
Production for a bottle of Lambrini takes about six weeks. It was produced in Halewood's
Huyton
Huyton ( ) is a town in the Metropolitan Borough of Knowsley, Merseyside, England. Part of the Liverpool Urban Area, Liverpool Built-up Area, it borders the Liverpool suburbs of Dovecot, Merseyside, Dovecot, Knotty Ash and Netherley, Liverpool, ...
factory until it was acquired by Accolade.
Lambrini has on occasion been accused of deliberate confusion with wine and other perry manufacturers' products beginning with "Lam", such as
Lambrusco. Around 2018, Lambrini's alcohol content was reduced from 7.5% to 6.8%, and, in early 2020, Lambrini reduced bottle size from 150cl to 125cl, and reduced alcohol content further to 6% ABV.
Marketing
Although Lambrini is not a wine but a perry, it is a marketed more in the style of a wine than a traditional perry or cider. Its marketing is targeted at women. The
Committee of Advertising Practice
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast a ...
published a new edition of their advertising code in 2005, and the campaign for Lambrini was the first to be found non-compliant. The
Advertising Standards Authority banned the ad in question for implying that the drink may bring sexual or social success.
The advertising for the product was changed in 2015 from the slogan "Lambrini girls just wanna have fun", by launching a new "Bring the Brini" marketing campaign.
Implicitly it has been associated with so-called
chav
"Chav" (), also "charver", "scally" and "roadman" in parts of England, is a British term, usually used in a pejorative way. The term is used to describe an anti-social lower-class youth dressed in sportswear.
*
*
*
* Julie Burchill descri ...
culture in Britain.
See also
*
Babycham
References
External links
*
British alcoholic drinks
Companies based in Liverpool
Alcoholic drink brands
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