Lakes 96FM was a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. It is sited on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authorities of New Zea ...

, in New Zealand's

North Island The North Island ( , 'the fish of Māui', historically New Ulster) is one of the two main islands of New Zealand, islands of New Zealand, separated from the larger but less populous South Island by Cook Strait. With an area of , it is the List ...

. The station was started in 1988 as Lake City 96FM broadcasting on 95.9FM with the call sign 1HOT. In the early nineties the station became known as Rotorua's 96FM and in 1998 Lakes 96FM. Also in 1998 Lakes 96FM began broadcasting on 1548AM after ''Classic Gold'' (another station operated by Lakes 96FM) was closed down. Lakes 96FM was later sold to

RadioWorks MediaWorks New Zealand is a New Zealand-based company specialising in radio, outdoor advertising and interactive media, interactive mass media, media. It is owned by Australian out-of-home advertising company QMS. It operates eight national rad ...

and became part of RadioWorks group of local stations known as LocalWorks. On 15 January 2005 Lakes 96FM was rebranded as

More FM More FM is a New Zealand radio network that plays hot adult contemporary music. It is operated by MediaWorks New Zealand. More FM broadcasts in 25 centres throughout New Zealand on 81 transmitters with a mix of local and network programming. ...

after RadioWorks rebranded the majority of their local heritage stations as More FM. Prior to this station starting, a summer station was operating as 90.2 Hot FM from a small cramped studio upstairs in Hinemoa Street. This station was on air from 6am through to midnight.

References

Radio stations in New Zealand Mass media in Rotorua {{NewZealand-radio-station-stub