LVMH Tower

The LVMH Tower is a 24-story high-rise office tower on 57th Street, near Madison Avenue, in Midtown Manhattan, New York City. Designed by Christian de Portzamparc, the building opened in 1999 as the overseas headquarters of Paris-based LVMH Moët Hennessy Louis Vuitton SE. The building has received widespread praise from architecture critics.

Architecture

Facade

The building occupies a narrow site between a 1920s bank building and the 1995 American headquarters of Chanel S.A. (designed by Charles Platt after de Portzamparc had completed his design for the LVMH Tower). It is across 57th Street from 590 Madison Avenue, formerly the IBM Building. In contrast to all of these, it is clad in glass. An eleven-story base includes ground-level store space for Christian Dior, designed by Peter Marino, with a metal strip above it that acts as a unifying element.Eric Peter Nash and Norman McGrath, ''Manhattan Skyscrapers'', rev. ed. New York: Princeton Architectural Press, 2005,
p. 169
. The tower itself has a complex, angular facade divided into two sections along the diagonal, with the right (east) side projecting and bent in the middle, producing a geometry that has been described as feminine, like the fall of a skirt over a bent knee,Goldberger, p. 113. and also, including by de Portzamparc himself, as resembling the unfolding petals of a flower."Torre LVMH", in Ariadna Àlvarez Garreta, tr. Mark Holloway, ''Skyscraper Architects'', Barcelona: Atrium, 2004, , pp. 154–159, p. 154. A blue glass cube at the center of the fold on the 10th floor resembles a gem. The glass on the left (west) side is green, with fritted dots;"25 Floors of Glamour," ''Architecture'', March 2000, quoted in Rosario Caballero, ''Re-Viewing Space: Figurative Language in Architects' Assessment of Built Space'', Applications of cognitive linguistics 2, New York: Mouton de Gruyter, 2006,
pp. 55–57
. on the right side, it is milky white, with each window divided at an angle into a sandblasted half and a clear half with sandblasted lines across it that grow wider on higher floors. The facade also uses ultra-clear low-iron glass. It has set a precedent for other buildings erected by manufacturers of luxury goods.

At night, the white section of the building is lit pale green and violet and the other half recedes; neon tubes under the front fold provide a slash of changing colored light.

The folded facade with its protrusion is an innovative interpretation of the requirement for setbacks in New York City's building code, with a void in the lower section and with the upper section folding back outward in a prismatic rather than a "wedding-cake" shape. Having the building touch the mandated setback line at the minimum two points and folding it inwards from the base to the top made it possible for it to be taller than the neighboring Chanel Building.Huxtable, p. 289.

Interior

Each business within the LVMH group has its own floor in the building. The interior design, by the Hillier Group, de Portzamparc's U.S. associate architects on the project, features glass, pressed wood, and metal in the elevator lobby and a glass-enclosed cubic reception space on the top floor, three floors or thirty feet high, made possible by the savings in floor space below, which LVMH calls the Magic Room. This is entered in dramatic fashion down a curving stairway from a mezzanine floor.

History

Ground was broken for the building in 1996, but work was then largely halted for four years by disagreements over financing with the landlord, Robert Siegel, and logistical problems with manufacturing the components in multiple countries.Herbert Muschamp
"The Spirit of Deco Rises from the Dead,"
''The New York Times'', June 27, 1999.Huxtable
p. 286
. The building opened on December 8, 1999, with a gala that included a model wearing a Galliano gown whose 60-foot train cascaded down the facade.

A planned addition, including an obelisk echoing the IBM Building and a slab of fritted glass at the Madison Avenue corner, was canceled in 2001 because of the economic downturn.Herbert Muschamp
"A Lesson Abroad: Get Comfortable with Continuity"
, ''The New York Times'', February 24, 2002, repr. in ''Hearts of the City: The Selected Writings of Herbert Muschamp'', New York: Knopf/Borzoi, 2009, , pp. 689+
p. 691
.

Critical reception

The LVMH Tower has met with praise from architecture critics. ''Architecture'' called it "one of the most serious and significant structures in the city in recent years". Ada Louise Huxtable, writing in the ''Wall Street Journal'', called it "the epitome of controlled, refined elegance", "the best new building in New York—not by small degrees but by the equivalent of a jump shot to the moon". Herbert Muschamp, writing in ''The New York Times'', called it " e most important building to be completed in New York in years. . . . reinvention ofthe spirit of Art Deco", but said that rather than merely imitating Art Deco skyscrapers of the past, the building "deforms the style in order to reinvigorate its fresh, jazzy spirit". Paul Goldberger, writing in ''The New Yorker'', called it "exactly right for the city at this moment", "a stunning, lyrical building"; however, with the exception of the "Magic Room" he was disappointed by the interiors, calling the offices "dull, flat spaces".Goldberger, p. 114. The ''Architecture'' critic also called this "the one great space" and referred to the elevators and offices as "cram, not glam" and "stuffed". Huxtable noted that the small lobby was intended to seem larger by means of lighted white glass panels, but in her opinion the addition of decoration had defeated the effect.

References

Sources

* Paul Goldberger, "Dior's New House," ''The New Yorker'', January 31, 2000, repr. in ''Building Up and Tearing Down: Reflections on the Age of Architecture'', New York: Random House/Monacelli, 2009, , pp. 111–115.
* Eric Höweler, ''Skyscraper'', New York: Rizzoli/Universe, 2003, , pp. 166–167
* Ada Louise Huxtable, "French Elegance Hits Midtown Manhattan", ''The Wall Street Journal'', January 10, 2000, repr. in ''On Architecture: Collected Reflections on a Century of Change'', New York: Walker/Bloomsbury, 2008, , pp. 285–290.
* Sydney LeBlanc, "LVMH Tower, 1999" in ''The Architecture Traveler: A Guide to 250 Key 20th Century American Buildings'', New York: Norton, 2000, .

External links

LVMH Louis Vuitton-Moët Hennessy Tower
at NYC Architecture.com

{{LVMH

1999 establishments in New York City
57th Street (Manhattan)
LVMH
Madison Avenue
Midtown Manhattan
Office buildings completed in 1999
Office buildings in Manhattan