''LM'' was a short-lived publication from

Newsfield Newsfield Publications Ltd (also known as Newsfield) was a British magazine publisher during the 1980s and early 1990s. Newsfield Publications Ltd was founded by Roger Kean, Franco Frey and Oliver Frey in 1983. Based in Ludlow, Shropshire, News ...

, the publishers of computer gaming titles such as ''

Crash! ''Crash!'' is a 1977 film directed by Charles Band. It starred José Ferrer, Sue Lyon, John Ericson, Leslie Parrish, John Carradine and Reggie Nalder. Synopsis Jealous invalid husband (Ferrer) tries to kill sexy blond wife (Lyon), who uses oc ...

'' for the

ZX Spectrum The ZX Spectrum () is an 8-bit computing, 8-bit home computer developed and marketed by Sinclair Research. One of the most influential computers ever made and one of the all-time bestselling British computers, over five million units were sold. ...

and ''

Zzap!64 ''Zzap!64'' is a computer games magazine covering games for computers manufactured by Commodore International, especially the Commodore 64 (C64). It was published in the UK by Newsfield Publications Ltd and later by Europress Impact. The magazi ...

'' for the

Commodore 64 The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...

. Issue 1 was launched in February 1987 and ran for four editions, although a preview issue 0 was given away with the Christmas 1986 editions of Crash, Zzap! and Amtix. The meaning of the name LM was never officially revealed to the public, though it was variously said to be short for Leisure Magazine, Leisure Monthly, or the pseudonymous Lloyd Mangram, under whose name copy frequently appeared in both Crash! and Zzap64!. Its target demographic was male, and in the 18-30 age range; this was a segment that ''

Heat In thermodynamics, heat is energy in transfer between a thermodynamic system and its surroundings by such mechanisms as thermal conduction, electromagnetic radiation, and friction, which are microscopic in nature, involving sub-atomic, ato ...

'' would attempt to target at its launch in 1999 (also without success), before repositioning itself. It was a bold move for Newsfield, who had been successful in the computing sector. While the magazine was met with great enthusiasm amongst its readers, advertising revenue became increasingly hard to secure, as partners felt it wasn't projecting the image they had hoped for, nor in the numbers expected. In the face of such losses, Newsfield's limited financial resources could not support a setup requiring a large editorial team with both London and Shropshire offices. The magazine ceased publication after four issues. In tone, the magazine borrowed some of the irreverent in-house style of both Crash! and Zzap!64, and had a wide coverage of popular culture such as books, games, TV, movies, and music in a way that would become more common with the launch of magazines such as '' Loaded'' nearly a decade later.

References

1986 establishments in the United Kingdom 1987 disestablishments in the United Kingdom Defunct computer magazines published in the United Kingdom Magazines established in 1986 Magazines disestablished in 1987 {{UK-mag-stub