"LLYLM" (an acronym for "Lie Like You Love Me") is a song by Spanish singer

Rosalía Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...

. It was released on 27 January 2023 by

Columbia Records Columbia Records is an American reco ...

. The

flamenco pop New flamenco (or ''nuevo flamenco'') or flamenco fusion is a musical genre that was born in Spain, starting in the 1980s. It combines flamenco guitar virtuosity and traditional flamenco music with musical fusion (with genres like jazz, blues, ro ...

song contains handclaps, guitars, synthesizers, and a chorus sung in English. "LLYLM" was used to promote a limited edition drink made in collaboration between Rosalía and

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

Background and composition

The singer started teasing "LLYLM" in early January 2023, while vacationing in Tokyo with her then-boyfriend

Rauw Alejandro Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer. His accolades include two Latin Grammy Awards, two Billboard Latin Music Awards, ''Billboard'' Latin Music Awards and an IHea ...

. On 18 January, Rosalía revealed the release date for the song. She kept releasing

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

clips with snippets of the song leading up to the release. On 23 January, she posted the cover of the single. In it Rosalía wears bubblegum pink boots, designed by Spanish fashion brand Abra. "LLYLM" was described as a

song with influences from

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

, R&B, and

electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...

. Marysabel Huston-Crespo, writing for

CNN en Español Cable News Network en Español (CNN en Español, stylized as CN͠N) is a Pan-American Spanish-language news channel, owned by CNN Worldwide, a news division for Warner Bros. Discovery. It was launched on pay television, on March 17, 1997. Hi ...

, said that while the "LLYLM" is "closer to English-language pop", Rosalía keep her flamenco roots with the heavy use of handclaps throughout the song. Lyrically, the song is about an unrequited love in which a woman asks a man to love her reciprocally. The first verse begins as a

tongue twister A tongue twister is a phrase that is designed to be difficult to articulate properly, and can be used as a type of spoken (or sung) word game. Additionally, they can be used as exercises to improve pronunciation and fluency. Some tongue twisters p ...

; "", with Rosalía singing over a handclap beat. For the chorus, she switches to English while using

falsetto Falsetto ( , ; Italian language, Italian diminutive of , "false") is the vocal register occupying the frequency range just above the modal voice register and overlapping with it by approximately one octave. It is produced by the vibration of the ...

and instrumentation provided by guitar and synthesizers; "I don't need honesty / Baby, lie like you love me, lie like you love me".

Promotion

"LLYLM" was used to promote Rosalía's collaboration with

, in which they created a limited edition brand called 'Move'. The drink included a QR code that gives access to behind-the-scenes of the song's creation. A short film inspired by the brand was released on 10 February 2023.

Critical reception

Charlotte Krol of ''

Rolling Stone UK ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known f ...

'' described "LLYLM" as a "peppy, lovelorn track" while ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...

''s Will Richards said it was "bright and poppy".

Charts

Weekly charts

Year-end charts

Certifications

References

{{Rosalía 2023 singles 2023 songs Columbia Records singles Rosalía songs Songs written by Rosalía