LADbible Group Limited, part of LBG Media plc, is a British digital publisher. Its headquarters is in

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

and it has offices in

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and

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. Founded in 2012 by Alexander "Solly" Solomou and Arian Kalantari, LADbible Group produces digital content aimed at young adults, claiming to reach two-thirds of 18–34-year-olds in the UK. LADbible Group publishes original and acquired content, including editorial, video, and documentary material, some of which is broadcast live. Their content covers entertainment and celebrity interviews, as well as news and current affairs. They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters. LADbible Group operates the websites ''LADbible'', ''

UNILAD UNILAD is a British Internet media company and website owned by LADbible Group. The company markets itself as "a primary platform for youngsters for breaking news and relatable viral content", and has offices in London and Manchester. UNILAD was ...

'', ''GAMINGbible'', ''

SPORTbible SPORTbible is a sports focused social media publisher. Their headquarters are based on Dale Street in Manchester's Northern Quarter, United Kingdom. SPORTbible is part of LADbible Group and describes itself as "one of the largest communities fo ...

'', and ''Tyla'', among many others. They claim to generate at least 28 billion content views globally every year. It has its own in-house creative team, Joyride, set up in 2016, who work with clients to help them reach LADbible Group's younger audience of 18–34 year-olds through creative campaigns. In 2021, LADbible launched its own in-house production arm, LADstudios, which focuses on factual entertainment programming as well as documentary content.

History

Solomou developed the idea for a

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

publishing business while at the

University of Leeds The University of Leeds is a public research university in Leeds, West Yorkshire, England. It was established in 1874 as the Yorkshire College of Science. In 1884, it merged with the Leeds School of Medicine (established 1831) and was renamed Y ...

, where he studied business management from 2009 to 2012. The Lad Bible Limited was founded on 3 April 2012 and developed into the LADbible project when

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...

Arian Kalantari joined. LADbible Group's

parent company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

was originally called The Lad Bible Limited, and changed its name to The Global Social Media Group Limited on 18 November 2013. On 19 June 2014, the parent company changed its name to 65TWENTY LTD, then to Ladbible Group Limited on 16 November 2015. The LADbible project started in January 2012 when the channel published their first Facebook post which achieved over 75,000 interactions. In 2014, LADbible's Facebook page had almost 2 million likes and was attracting over 5 million unique users every month. By November 2015, this number had increased more than 400% to 10.6 million followers on Facebook. This continued to grow to more than 24.3 million followers in May 2017. In 2016, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms. In July 2017, Tubular Labs ranked LADbible as the No. 1 'Media & Entertainment Creator' in the world. In the same month, LADbible also achieved No. 3 globally in the Top Media & Entertainment Properties, ahead of

Time Warner Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warne ...

Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...

and Sony. In October 2018, LADbible Group took over social media rival UNILAD, making it the largest social video publisher ever. In 2019, LADbible Group launched ''LADbible Australia'', followed by ''SPORTbible Australia''. In the same year, they launched ''LADbible Ireland'' , claiming to reach almost half of all Irish people each month, and opened an office in Dublin to better service that audience. In May 2021, LADbible Group launched ''LADbible New Zealand''. In December 2021 the company completed a £360m float on the London Stock Exchange's AIM which raised £30m for the group and £81.1m for selling shareholders with the move. In March 2023, LADbible Group completed the acquisition of the social media pages of ''Lessons Learned in Life'' (LLIL). In November 2023, LADbible Group announced the launch of their sixth website, ''UNILAD Tech''.

Awards

In November 2015, LADbible featured in the ''

Manchester Evening News The ''Manchester Evening News'' (''MEN'') is a regional daily newspaper covering Greater Manchester in North West England, founded in 1868. It is published Monday–Saturday; a Sunday edition, the ''MEN on Sunday'', was launched in February 20 ...

'' for winning two awards at the Digital Entrepreneur Awards ceremony. LADbible won the Social Media Campaign of the Year (medium/large) and founder, Solomou, won the Young Digital Entrepreneur of The Year award. In June 2018, LADbible's 'Trash Isles' campaign won eight Cannes Lions Awards at the Cannes Lions International Festival of Creativity. The campaign won two Grand Prix awards as well as a further two Gold, one Silver and three Bronze.

References

External links

* {{official website, http://www.ladbiblegroup.com Mass media about Internet culture Internet properties established in 2012 Mass media companies of the United Kingdom Online mass media companies of the United Kingdom Companies based in Manchester

History

Awards

See also

References

External links