Kwality Ltd. is a processor and handler of

dairy products Dairy products or milk products, also known as lacticinia, are food products made from (or containing) milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in ...

in India listed on

Bombay Stock exchange BSE Limited, also known as the Bombay Stock Exchange (BSE), is an Indian stock exchange. It is located on Dalal Street in Mumbai. Established in 1875 by cotton merchant Premchand Roychand, a Jain businessman, it is the oldest stock exchange i ...

as public Limited Company. The company produces various types of dairy products, which include

milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modulati ...

ghee Ghee is a type of clarified butter, originating from India. It is commonly used in India for cooking, as a traditional medicine, and for religious rituals. Description Ghee is typically prepared by simmering butter, which is churned fro ...

butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread (food), spread, melted a ...

milk powder Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...

curd Curd is obtained by coagulating milk in a sequential process called curdling. It can be a final dairy product or the first stage in cheesemaking. The coagulation can be caused by adding rennet or any edible acidic substance such as lem ...

yogurt Yogurt (; , from tr, yoğurt, also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial fermentation of milk. The bacteria used to make yogurt are known as ''yogurt cultures''. Fermentation of sugars in the milk by these bact ...

cheese Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During product ...

etc. The company has established procurement network which comprise 350,000 farmer families across 4,700 villages in

North India North India is a loosely defined region consisting of the northern part of India. The dominant geographical features of North India are the Indo-Gangetic Plain and the Himalayas, which demarcate the region from the Tibetan Plateau and Centr ...

. Kwality Ltd. has six plants in

Haryana Haryana (; ) is an Indian state located in the northern part of the country. It was carved out of the former state of East Punjab on 1 Nov 1966 on a linguistic basis. It is ranked 21st in terms of area, with less than 1.4% () of India's land ...

Uttar Pradesh Uttar Pradesh (; , 'Northern Province') is a state in northern India. With over 200 million inhabitants, it is the most populated state in India as well as the most populous country subdivision in the world. It was established in 1950 ...

and

Rajasthan Rajasthan (; lit. 'Land of Kings') is a state in northern India. It covers or 10.4 per cent of India's total geographical area. It is the largest Indian state by area and the seventh largest by population. It is on India's northwestern s ...

with processing capacity of milk per day.

History

Kwality Ltd. was incorporated in 1992 as Kwality Dairy (India) Ltd and registered with the registrar of companies (

West Bengal West Bengal (, Bengali: ''Poshchim Bongo'', , abbr. WB) is a state in the eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabitants within an area of . West Bengal is the four ...

) at

Calcutta Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comm ...

. In 1995 the company started producing

, skimmed milk powder and other dairy products. The total cost of the above project was ₹3600 crore by way of public issue. In 2013, Kwality Dairy India Ltd was changed from Kwality Dairy (India) Limited to Kwality Limited. In

Dun & Bradstreet The Dun & Bradstreet Corporation is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financia ...

Corporate Award 2014, Kwality Limited was selected as the top Indian Company under the ‘Food & Agro processing’ sector. In June 2016, Kwality Ltd. secured the investment of ₹520 crore from KKR India. In October 2019, Haldiram made a ₹130 crore bid for Kwality Dairy (India) Ltd after private equity giant KKR & Co. dragged dairy firm to bankruptcy court. On 21 September 2020, Kwality Limited was charged with cheating a group of banks of ₹1,400 crore in a case of fraud filed by the

Central Bureau of Investigation The Central Bureau of Investigation (CBI) is the premier investigating agency of India. It operates under the jurisdiction of the Ministry of Personnel, Public Grievances and Pensions. Originally set up to investigate bribery and governme ...

. The CBI started its investigations on a complaint by

Bank of India Bank of India (BOI) is an Indian public sector bank headquartered in Bandra Kurla Complex, Mumbai. Founded in 1906, it has been government-owned since nationalisation in 1969. BoI is a founder member of SWIFT (Society for Worldwide Inter ...

, which alleged that Kwality Ltd had taken credit from the bank since 2010 but started defaulting on payments in early 2018.

Brands and subsidiaries

The company sells milk under the brand Kwality Milk, which is available in three variants: Full Cream, Toned & Double Toned. It also sells ready to drink Flavoured Milk, Dahi, Chaach etc. It is the first company in India to launch fortified flavoured milk with vitamin A+D in multiple flavours like Kesar, Badam, Elaichi, Butterscotch and Cold Coffee.

Products

The product range of the company includes skimmed

, whole milk powder, dairy whitener, dairy mix, ice cream mix, ready to drink milk, and ghee among other products.

Advertising

The company had signed up the actor

Akshay Kumar Rajiv Hari Om Bhatia (born 9 September 1967), known professionally as Akshay Kumar (), is an Indian-born naturalised Canadian Quote: "(Former prime minister Stephen) Harper campaigned in 2011 alongside one of Modi's biggest celebrity backer ...

as a

brand ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embo ...

in October 2015 for two years, according to a BSE filing. In September 2017, the company confirmed the reappointment of Akshay Kumar as its brand ambassador for another two years. Kwality Limited came out with a campaign for its brand of milk, ‘Kwality’. The TVC campaign was conceptualized by McCann Health, India and it featured Akshay Kumar.

References

{{reflist Dairy products companies of India Catering and food service companies of India Companies based in Kolkata Indian companies established in 1992 Food and drink companies established in 1992 Manufacturing companies established in 1992 1992 establishments in West Bengal Companies formerly listed on the National Stock Exchange of India Companies formerly listed on the Bombay Stock Exchange