Kristina Halvorson (born July 25, 1971) is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic.

Biography

In 1993, after graduating from St. Olaf College, Halvorson left her job working at a

movie theatre A movie theater (American English) or cinema (English in the Commonwealth of Nations, Commonwealth English), also known as a movie house, cinema hall, picture house, picture theater, the movies, the pictures, or simply theater, is a business ...

to work as a freelance

copywriter Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to incre ...

. Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007. In 2009, Halvorson authored the first book on the topic of content strategy on the web, ''Content Strategy for the Web'', and is credited as being the foundation of the industry. That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference. She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide, including

South by Southwest South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

(SXSW). Halvorson lives in St. Paul, Minnesota with her two children. She is active on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

and advocates for a healthy workplace.

References

Living people Web developers American technology writers St. Olaf College alumni 1971 births American women podcasters American technology podcasters {{Internet-bio-stub