Kraken Black Spiced Rum is a Caribbean black spiced

rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is often aged in barrels of oak. Rum originated in the Caribbean in the 17th century, but today it is produced i ...

."The Kraken Rum,"
darkrum.co. Retrieved February 25, 2014. The brand is owned and distributed by

Proximo Spirits Proximo Spirits, Inc., is an American multinational alcoholic beverage company, with its headquarters in Jersey City, New Jersey. It is a major distributor of tequila and other spirits, it is best known for Jose Cuervo, the world's largest-selli ...

Jersey City, New Jersey Jersey City is the List of municipalities in New Jersey, second-most populous

and named after the

kraken The kraken (, from , "the crookie") is a legendary sea monster of enormous size, per its etymology something akin to a cephalopod, said to appear in the Norwegian Sea off the coast of Norway. It is believed that the legend of the Kraken may h ...

, a mythical giant squid-like sea monster."The Kraken,"
The Dieline, October 28, 2009.

Product description and packaging

Kraken Rum was introduced in 2010.“Proximo Backs The Kraken Rum With New $10 Million Ad Campaign,”
''Shanken News Daily'', November 20, 2013. The base rum is from

Trinidad Trinidad is the larger, more populous island of the Republic of Trinidad and Tobago, the country. The island lies off the northeastern coast of Venezuela and sits on the continental shelf of South America. It is the southernmost island in ...

, distilled from molasses made from sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...

ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice and a folk medicine. It is an herbaceous perennial that grows annual pseudostems (false stems made of the rolled bases of l ...

and

clove Cloves are the aromatic flower buds of a tree in the family Myrtaceae, ''Syzygium aromaticum'' (). They are native to the Maluku Islands, or Moluccas, in Indonesia, and are commonly used as a spice, flavoring, or Aroma compound, fragrance in fin ...

. The liquid is black, revealing hints of brown when held up to the light. The bottle is styled after a

Victorian Victorian or Victorians may refer to: 19th century * Victorian era, British history during Queen Victoria's 19th-century reign ** Victorian architecture ** Victorian house ** Victorian decorative arts ** Victorian fashion ** Victorian literatur ...

rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a

giant squid The giant squid (''Architeuthis dux'') is a species of deep-ocean dwelling squid A squid (: squid) is a mollusc with an elongated soft body, large eyes, eight cephalopod limb, arms, and two tentacles in the orders Myopsida, Oegopsida, ...

captioned with its scientific name, ''Architeuthis dux''. The bottle's back label states that it is "imported rum from the Caribbean blended with natural flavors." Beginning in 2015, Proximo began selling Kraken Ghost White Rum exclusively in Mexico. In early 2020, Kraken released two new pre-mixed flavours, Kraken & Dry and Kraken & Cola, increasing its hold on the Australian market. Kraken's Ceramic Flagons were produced by UK based Pottery firm Wade Ceramics, though ceased contractual agreements in 2020.

Marketing

In 2013, two outdoor 3D billboards went up in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, with a

sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum.Tim Nudd
“Kraken Rum Billboards Will Kidnap You and Squeeze You to Death,”
'' Ad Week'', January 25, 2013. The ad was created by New York agency Dead As We Know It, which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

and

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. Later that year,

Blur Studio Blur Studio Inc. is an American visual effects and computer animation company which specializes in CGI visual effects, CGI animation, and CGI design. Located in Culver City, California, the studio has produced CGI-animated films, teasers and ad sp ...

created animated spots featuring a kraken destroying a ship to the tune of

Bobby Darin Bobby Darin (born Walden Robert Cassotto; May 14, 1936 – December 20, 1973) was an American singer, songwriter, and actor who performed Pop music, pop, Swing music, swing, Folk music, folk, rock and roll, and country music. Darin started ...

's 1959 version of the song " Beyond the Sea". The World's End pub in

Brighton Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

features a Kraken Rum mural. Kraken Rum was the sponsor of the

Kitschies The Kitschies were British literary prizes presented annually from 2009 to 2024 for "the year's most progressive, intelligent and entertaining works that contain elements of the speculative or fantastic" published in the United Kingdom. The awa ...

, a British speculative fiction award. In October 2020 Kraken collaborated with competitive freediver Beci Ryan, because the drinks company announced that it was opening its first underwater 'Dive Thru'. Ryan was tasked to freedive to a treasure chest containing bottles of the new limited edition spiced rum and salvage them. Customers had the opportunity of winning one of these retrieved bottles. In addition Kraken confirmed they would be making a donation of £1 from the sale of every bottle of this rum to Project AWARE. Rosemary E Lun
Kraken to launch 'Unknown Depth' Rum this October
X-Ray Magazine Shortly after announcing their team name, the

Seattle Kraken The Seattle Kraken are a professional ice hockey team based in Seattle. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division (NHL), Pacific Division in the Western Conference (NHL), Western Conference. The t ...

ice hockey team announced Kraken Rum as their official rum sponsor.

Honors

Kraken has been named an Impact "Hot Brand" by ''Impact'' magazine.

References

External links

Official website
{{Alcoholic drinks Rum brands Kraken in popular culture Brands of Trinidad and Tobago Sugar industry of Trinidad and Tobago