Kraft Mayonnaise or Kraft Mayo is a brand of
mayonnaise
Mayonnaise (), colloquially referred to as "mayo" (), is a thick, creamy sauce with a rich and tangy taste that is commonly used on sandwiches, hamburgers, Salad#Bound salads, bound salads, and French fries. It also forms the base for various o ...
made by
Kraft Foods
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched with a
celebrity
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...
-based ad
campaign by
HGTV
HGTV (an initialism for Home & Garden Television) is an American basic cable channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. HGTV Dream Home is an ...
's Design Star judges
Candice Olson
Candice Olson (born October 27, 1964) is a Canadian designer. She was the host of the Toronto-based home-makeover shows '' Divine Design'' and '' Candice Tells All'', which aired on the W Network in Canada and on HGTV in the United States.
Early ...
,
Genevieve Gorder and
Vern Yip
Vern Yip (born June 27, 1968, in Hong Kong) is an American interior designer based in Atlanta, Georgia. He periodically appeared on TLC (TV channel), TLC's ''Trading Spaces'' through its fourth season, and was known for frequently including silk ...
.
History
Kraft Mayo was introduced in 1930, before Kraft's similar product,
Miracle Whip
Miracle Whip is a condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International (formerly also Kraft Foods) as "Miracel Whip" throughout Germany. It was developed as a less expe ...
, which was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test:
Americans
Americans are the Citizenship of the United States, citizens and United States nationality law, nationals of the United States, United States of America.; ; Law of the United States, U.S. federal law does not equate nationality with Race (hu ...
who preferred the taste of Kraft Mayo over Miracle Whip. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded with light and fat-free options. In 2002, Kraft Mayo created other bottle shapes like squeeze containers and all-out versions of the brand. In 2008, Kraft released a new mayonnaise with
olive oil
Olive oil is a vegetable oil obtained by pressing whole olives (the fruit of ''Olea europaea'', a traditional Tree fruit, tree crop of the Mediterranean Basin) and extracting the oil.
It is commonly used in cooking for frying foods, as a cond ...
, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and fewer calories than regular Kraft Mayo. In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.
Flavors
*Kraft Real Mayonnaise
*Kraft Light Mayonnaise-Same as the original version, but with fewer calories and less fat.
*Kraft Fat-Free Mayonnaise
*Kraft Mayo with
olive oil
Olive oil is a vegetable oil obtained by pressing whole olives (the fruit of ''Olea europaea'', a traditional Tree fruit, tree crop of the Mediterranean Basin) and extracting the oil.
It is commonly used in cooking for frying foods, as a cond ...
-Recent flavor of Kraft Mayo. This flavor is the same as the regular version, but made with olive oil and thus has less fat and fewer calories
than the regular version of Kraft Mayo.
*Kraft Mayo with
avocado oil
Avocado oil is an edible oil extracted from the pulp of avocados, the fruit of ''Persea americana''. It is used as an edible oil both raw and for cooking, where it is noted for its high smoke point. It is also used for lubrication and in cosmetic ...
*Kraft Homestyle Mayonnaise
See also
*
List of mayonnaises
This is a list of notable mayonnaises and mayonnaise-based sauces. Mayonnaise is a thick cold sauce or dressing and also forms the base for many other sauces. It is an emulsion of oil, egg yolk, and an acid (usually vinegar or lemon juice).
Mayo ...
References
{{portal bar, Food
Brand name condiments
Kraft Foods brands
Products introduced in 1930
Mayonnaise