Korean Dramas
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Korean drama (), also known as K-drama or Koreanovela, refers to Korean-language television shows made in
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
. These shows began to be produced around the early 1960s, but were mostly consumed domestically until the rise of the
Korean Wave The Korean Wave, or ''hallyu'' (; ), is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-p ...
in the 1990s. They have since achieved significant international popularity, with millions of viewers across the world. Beginning around the 1970s, more and more households in South Korea owned televisions. Programs were often produced on low budgets and were mostly consumed domestically. The industry significantly developed in the 1980s, after the spread of color television. Beginning in the early 1990s, several Korean dramas began achieving significant international popularity, primarily in China and Japan. In addition, South Korean popular music ("
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
") and
films A film, also known as a movie or motion picture, is a work of Visual arts, visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are gen ...
began seeing similar successes, which gave rise to rapid international adoption of South Korean media in a phenomenon commonly called the Korean Wave. In the following decades, viewership spread throughout the globe. Rapid growth continued into the 2010s, with the rise in
online streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
. Around this period, the American video streaming company
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
took interest in the phenomenon, and began releasing Korean dramas on its platform, as well as creating and funding ones. This culminated in the release of the 2021 ''
Squid Game ''Squid Game'' () is a South Korean Utopian and dystopian fiction, dystopian Survival film, survival Thriller (genre)#Television, thriller horror television series created, written and directed by Hwang Dong-hyuk for Netflix. The series revol ...
'', which was watched by more than 142 million households in its first four weeks. In 2022, Netflix reported that six in ten of its 221 million subscribers had watched a Korean program in the last year, and in April 2023, it announced that it would invest US$2.5 billion in the industry. The success of Korean dramas has had a significant economic impact on South Korea. In 2022, US$561.3 million of Korean television content was sold abroad, which was a 29.6% increase from the previous year, surpassing those of South Korea's major export items such as
secondary batteries A rechargeable battery, storage battery, or secondary cell (formally a type of energy accumulator), is a type of electrical battery which can be charged, discharged into a load, and recharged many times, as opposed to a disposable or prima ...
and
electric vehicle An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s. The industry also employs tens of thousands of people. Korean dramas have also been cited as a motivation for tourists to visit the country.


Format

A single director usually leads Korean dramas, which are often written by a single screenwriter. This often leads to each drama having distinct directing and dialogue styles. This differs from American television series, which can rely on multiple directors and writers working together. The 19:00 to 21:00 evening time slots have usually been reserved for daily dramas, which run every night from Monday through Friday. Dramas in these slots are in the
telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar Drama (film and television), drama genres around the w ...
format, rarely running over 150 episodes. Unlike American
soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
s, these daily dramas are not broadcast during the daytime. Instead, the daytime schedule often includes reruns of the flagship dramas. The nighttime dailies can achieve very high ratings. During the late 2000s, for example, the weekend series ''
First Wives' Club ''First Wives' Club'' () is a 2007 South Korean drama series starring Kim Hye-sun, Kim Hae-sook, Oh Hyun-kyung, Ahn Nae-sang, Lee Joon-hyuk and Son Hyun-joo. The weekend drama aired on SBS from September 29, 2007 to October 5, 2008 on Sat ...
'' recorded 41.3%, according to TNS Korea, and the evening series '' Temptation of Wife'' peaked at 40.6%, according to TNS Korea.


Plots and storylines

K-dramas have a multitude of different genre such as action dramas, historical dramas, school dramas, medical dramas, legal dramas, or even horror comedies. While most dramas contain romantic elements and deep emotional themes, some may also contain a tragedy or
slice of life Slice of life is a depiction of mundane experiences in art and entertainment. In theater, slice of life refers to Naturalism (theatre), naturalism, while in literary parlance it is a narrative technique in which a seemingly arbitrary sequence ...
theme. There are various styles and tones. The main themes of Korean television dramas are friendship, family values, and love, blending traditional
Confucian Confucianism, also known as Ruism or Ru classicism, is a system of thought and behavior originating in ancient China, and is variously described as a tradition, philosophy, religion, theory of government, or way of life. Founded by Confucius ...
with Western materialism and individualism. However, it is an emerging trend amongst Korean dramas to showcase ongoing societal issues of Korean society, such as stigma of mental illness, gender inequality, suicide, classism,
bullying Bullying is the use of force, coercion, Suffering, hurtful teasing, comments, or threats, in order to abuse, aggression, aggressively wikt:domination, dominate, or intimidate one or more others. The behavior is often repeated and habitual. On ...
, spy cameras,
corruption Corruption is a form of dishonesty or a criminal offense that is undertaken by a person or an organization that is entrusted in a position of authority to acquire illicit benefits or abuse power for one's gain. Corruption may involve activities ...
, homophobia, or racism.


Historical

The term ''sageuk'' refers to any Korean television or film drama that is either based on
historical figures A historical figure is a significant person in history, who may have made important cultural, social, political, scientific or technological impacts on humanity. They are often widely known for their achievements, whether favourably or unfavoura ...
, incorporates historical events, or uses a historical backdrop. While ''sageuk'' directly translates to "historical drama", the term is typically reserved for dramas taking place throughout the course of Korean history. Since the mid-2000s, some sageuk dramas have achieved major success outside of Korea, in places such as the Asia-Pacific,
Central Asia Central Asia is a region of Asia consisting of Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The countries as a group are also colloquially referred to as the "-stans" as all have names ending with the Persian language, Pers ...
,
Greater Middle East The Greater Middle East is a geopolitical term introduced in March 2004 in a paper published by the Carnegie Endowment for International Peace as part of the United States' preparatory work for the Group of Eight summit of June 2004. The pap ...
,
Central and Eastern Europe Central and Eastern Europe is a geopolitical term encompassing the countries in Baltic region, Northeast Europe (primarily the Baltic states, Baltics), Central Europe (primarily the Visegrád Group), Eastern Europe, and Southeast Europe (primaril ...
and
Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
. Sageuks including ''
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
'' (''Jewel in the Palace''), '' Yi San (Lee San, Wind of the palace)'' and ''
Jumong Dongmyeong of Goguryeo (), personal name Ko Chumong (), was the founding monarch of the kingdom of Goguryeo, and was worshipped as a god-king by the people of Goguryeo and Goryeo. King Dongmyeong was also an important figure for the kingdom of ...
'' enjoyed strong ratings in countries such as Vietnam, Uzbekistan, Kazakhstan, Fiji and Iran. ''Jumong'', which aired on IRIB (Islamic Republic of Iran Broadcasting) in 2008, had 85% viewership.


Romance

Often centered on a love story, series set in contemporary times often focus on family ties and romantic relationships. Characters are mostly idealized with Korean male protagonists described as handsome, intelligent, rich, and in search of " one true love". This has also been a contributing factor to the popularity of Korean dramas among women.


History


Early years

Radio broadcasting, including the broadcasting of radio dramas in Korea, began in 1927 under Japanese rule, with most programming in Japanese and around 30% in Korean. After the
Korean War The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
, radio dramas such as ''Cheongsilhongsil'' (1954) reflected the country's mood. Television broadcasting began in 1956 with the launch of an experimental station, HLKZ-TV, which was shut down a few years later due to a fire. The first national television channel was Korean Broadcasting System (KBS), which started up in 1961. The first Korean television film was a 15-minute piece titled ''The Gate of Heaven'' (천국의 문, Cheongugui mun), on HLKZ-TV. The first television series was aired by KBS in 1962. Their commercial competitor, Tongyang Broadcasting (TBC), had a more aggressive program policy and aired controversial dramas as well. The first historical TV series aired was ''Gukto manri'' (), directed by Kim Jae-hyeong (), depicting the
Goryeo Goryeo (; ) was a Korean state founded in 918, during a time of national division called the Later Three Kingdoms period, that unified and ruled the Korea, Korean Peninsula until the establishment of Joseon in 1392. Goryeo achieved what has b ...
era. In the 1960s,
television set A television set or television receiver (more commonly called TV, TV set, television, telly, or tele) is an electronic device for viewing and hearing television broadcasts, or as a computer monitor. It combines a tuner, display, and loudspeake ...
s were of limited availability, thus dramas could not reach a larger audience. In the 1970s, television sets started to spread among the general population, and dramas switched from portraying dramatic historical figures to introducing national heroes like
Yi Sun-sin Yi Sun-sin (; ; April 28, 1545 – December 16, 1598) was a Korean admiral and military general known for his victories against the Japanese navy during the Imjin War in the Joseon period. Yi's courtesy name was Yŏhae (여해), and he was po ...
or
Sejong the Great Sejong (; 15 May 1397 – 8 April 1450), commonly known as Sejong the Great (), was the fourth monarch of the Joseon, Joseon dynasty of Korea. He is regarded as the greatest ruler in Korean history, and is remembered as the inventor of Hangu ...
. Contemporary series dealt with personal sufferings, such as
Kim Soo-hyun Kim Soo-hyun (; born February 16, 1988) is a South Korean actor. He is the recipient of five Baeksang Arts Awards, two Grand Bell Awards and one Blue Dragon Film Award. Kim made his television debut in 2007 with the family sitcom ''Kimchi Che ...
's influential ''Stepmother'' (새엄마, Saeeomma), aired by MBC in 1972 and 1973. As technology and funding was limited, Korean channels could not make series in resource-heavy genres like
action Action may refer to: * Action (philosophy), something which is done by a person * Action principles the heart of fundamental physics * Action (narrative), a literary mode * Action fiction, a type of genre fiction * Action game, a genre of video gam ...
and
science fiction Science fiction (often shortened to sci-fi or abbreviated SF) is a genre of speculative fiction that deals with imaginative and futuristic concepts. These concepts may include information technology and robotics, biological manipulations, space ...
; American and other foreign series were imported instead.


1980s–2010s

The 1980s saw a change in Korean television, as color TV became available. Modern dramas tried to evoke nostalgia from urban dwellers by depicting rural life.
Kim Soo-hyun Kim Soo-hyun (; born February 16, 1988) is a South Korean actor. He is the recipient of five Baeksang Arts Awards, two Grand Bell Awards and one Blue Dragon Film Award. Kim made his television debut in 2007 with the family sitcom ''Kimchi Che ...
's first real commercial success, ''Love and Ambition'' (사랑과 야망, Saranggwa yamang), aired on MBC in 1987 and is regarded as a milestone of Korean television, having recorded a 78% viewership. "Streets became quiet at around the airing time of the drama as 'practically everyone in the country' was at home in front of the TV", according to ''
The Korea Times ''The Korea Times'' () is a daily English-language newspaper in South Korea. It is a sister paper of the ''Hankook Ilbo'', a major Korean language, Korean-language daily. It is the oldest active daily English-language newspaper in South Korea. ...
''. The most outstanding classical historical series of the era is considered to be ''500 Years of
Joseon Joseon ( ; ; also romanized as ''Chosun''), officially Great Joseon (), was a dynastic kingdom of Korea that existed for 505 years. It was founded by Taejo of Joseon in July 1392 and replaced by the Korean Empire in October 1897. The kingdom w ...
'' (조선왕조500년, Joseonwangjo 500 nyeon), a serial that ran for eight years, consisting of 11 separate series. The serial was produced by Lee Byung-hoon, who later directed one of the biggest international successes of Korean drama, ''
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
'' (2003–04), which was sold in 150 countries. The 1990s brought another important milestone for Korean television. As technology developed, new opportunities arose, and the beginning of the decade marked the launch of a new commercial channel; Seoul Broadcasting System (SBS), which facilitated and re-initiated a race for catching viewers' attention. The first real commercial success among Korean television series was ''
Eyes of Dawn ''Eyes of Dawn'' () is a South Korean television series starring Chae Shi-ra, Park Sang-won and Choi Jae-sung. Directed by Kim Jong-hak and written by Song Ji-na based on the 10-volume novel of the same name by (published in 1981), the story sp ...
'' (여명의 눈동자, Yeomyeongui nundongja), aired in 1991 by MBC, starring Chae Shi-ra and Choi Jae-sung. The series led the viewers through turbulent times from the Japanese rule to the
Korean War The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
. The 1992 MBC miniseries ''
Jealousy Jealousy generally refers to the thoughts or feelings of Emotional insecurity, insecurity, fear, and concern over a relative lack of possessions or safety. Jealousy can consist of one or more emotions such as anger, resentment, inadequacy, he ...
'' starring Choi Jin-sil and Choi Soo-jong is considered the first "trendy drama", marking a breakthrough in filming techniques and the beginning of the romantic comedy genre in Korean dramas. The series depicted the lifestyles of young people of the era and is one of the first dramas to air in China, along with ''Eyes of Dawn.'' New channel SBS also produced successful series, one of them being '' Sandglass'' in 1995. ''Sandglass'' was another trendy drama, which the
Korean Culture and Information Service The Korean Culture and Information Service (KOCIS; ) is an affiliated organization of the Ministry of Culture, Sports and Tourism (South Korea), Ministry of Culture, Sports and Tourism of the Government of South Korea, South Korean government and ...
considers an important milestone, having changed the way Korean dramas are made by introducing a new format. In this decade, the new miniseries format became widespread, with 12 to 24 episodes. The term ''Hallyu'' (Korean'': 한류'') which comes from Mandarin ''韓流,'' (Pinyin: ''hán liú'') was coined in the late 1990s after the success of '' Star in My Heart'' in China, and its popularity elevated the main cast to Hallyu stardom. This era marked the start of export for Korean dramas, setting off the
Korean Wave The Korean Wave, or ''hallyu'' (; ), is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-p ...
. The beginning years of the 2000s gave birth to famous Korean dramas and also marked the period of overseas distribution. Some popular ones are ''
Full House ''Full House'' is an American television sitcom created by Jeff Franklin for American Broadcasting Company, ABC. The show is about the recently widowed father Danny Tanner who enlists his brother-in-law Jesse Katsopolis and childhood best friend ...
'', ''
Autumn in My Heart ''Autumn in My Heart'' () is a 2000 South Korean romantic television drama starring Song Seung-heon, Song Hye-kyo, and Won Bin. The series is the first installment of season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok ...
'' and ''
Winter Sonata ''Winter Sonata'' () is a 2002 South Korean television drama series, starring Bae Yong-joon and Choi Ji-woo. It is the second part of the season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok-ho. Filming primarily took ...
''. It marks the birth of a new genre, called "fusion sageuk", essentially changing the ways to produce historical series, with successful pieces such as '' Hur Jun'', '' Damo'' and ''
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
''. It started to take over the popularity of conventional dramas among 10s and 20s because the shorter runtime, and often feature trendy content which teenagers find it easy to sympathize with.


2020s

The late 2010s and 2020s saw newfound attention of K-dramas from international markets.
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
had begun seeking productions from South Korea and other countries since around 2018 to expand offerings for their service with a growing international audience. These efforts came to fruition when
Hwang Dong-hyuk Hwang Dong-hyuk (; born May 26, 1971) is a South Korean film director, producer, and screenwriter. He is best known for creating the Netflix survival drama series ''Squid Game'' (2021–present) and the crime drama film ''Silenced'' (2011). D ...
's ''
Squid Game ''Squid Game'' () is a South Korean Utopian and dystopian fiction, dystopian Survival film, survival Thriller (genre)#Television, thriller horror television series created, written and directed by Hwang Dong-hyuk for Netflix. The series revol ...
'' drew in more than 111 million viewers within 17 days of its release in September 2021, becoming the service's most-watched program. In the 2020s, several production companies began to produce dramas even before the first season was aired, keeping in mind the ''season system.'' The most representative series is '' The Penthouse: War in Life'' series, which gained sensational popularity as it aired over three seasons. The biggest reason why Korean dramas introduced the season system is interpreted as changes in the industry due to the 52-hour workweek, viewers' rejection of feature-length dramas, and excessive supply of dramas. At the same time, MBC and tvN's anomalous organization began to be criticized a lot. tvN extended one episode of the drama to 2 hours and 20 minutes. delaying it to the late night of another drama. In particular, the running time of the last episode of '' Hospital Playlist'' was close to three hours, but even though it was reduced after editing, it delayed the formation of the next '' The Road: The Tragedy of One'' to late night as it passed two hours. And MBC canceled telenovela '' The Second Husband'' and reran the thriller '' The Veil'' at that time.


Production

Korean series were originally produced in-house by the television channels themselves, but have been outsourced to independent companies since the 2000s. In 2012, as much as 75% of all K-dramas were produced this way. Competition is fierce among these companies; out of 156 registered firms, only 34 of them produced dramas that were actually aired in 2012. In the late 2010s, a typical Korean drama may cost as much as ₩700 million per episode. Historical dramas have a bigger budget; one episode of the historical romance ''
The Red Sleeve ''The Red Sleeve'' () is a South Korean television series starring Lee Jun-ho (entertainer), Lee Jun-ho, Lee Se-young, and Kang Hoon. It is a fictionalised account of the lives of Jeongjo of Joseon, King Jeongjo and his royal consort Royal No ...
'' cost as much as ₩950 million. Recently, factors such as improving the work environment, along with whether to sign contracts with domestic and foreign OTT companies such as Netflix have served as variables. For example, ''Kingdom'' had a budget of ₩2 billion per episode, while ₩3 billion were spent on each episode of '' Sweet Home''. Often, production companies overrun their budgets and cannot pay salaries. In 2012, actors held a demonstration in front of the headquarters of KBS, expressing their concerns. Actors are usually paid after the last episode is aired. In series made by smaller production companies, there have been cases where the companies went bankrupt and could not pay their actors and crew, while the channel denied all responsibility, claiming all liability was with the bankrupt production firm. Producer Kim Jong-hak spent ₩10 billion on ''
Faith Faith is confidence or trust in a person, thing, or concept. In the context of religion, faith is " belief in God or in the doctrines or teachings of religion". According to the Merriam-Webster's Dictionary, faith has multiple definitions, inc ...
'', which was considered a commercial failure, resulting in the inability of Kim to pay crew salaries and other overheads. Kim, who had produced iconic dramas such as ''
Eyes of Dawn ''Eyes of Dawn'' () is a South Korean television series starring Chae Shi-ra, Park Sang-won and Choi Jae-sung. Directed by Kim Jong-hak and written by Song Ji-na based on the 10-volume novel of the same name by (published in 1981), the story sp ...
'' and '' Sandglass'', committed suicide after he was accused of embezzlement. The biggest stars may earn more than ₩200 million per episode, with
Kim Soo-hyun Kim Soo-hyun (; born February 16, 1988) is a South Korean actor. He is the recipient of five Baeksang Arts Awards, two Grand Bell Awards and one Blue Dragon Film Award. Kim made his television debut in 2007 with the family sitcom ''Kimchi Che ...
, the lead of hit dramas ''
Moon Embracing the Sun ''Moon Embracing the Sun'' (, also known as ''The Moon that Embraces the Sun'' or ''The Sun and the Moon'') is a 2012 South Korean television drama series, starring Han Ga-in, Kim Soo-hyun, Jung Il-woo, and Kim Min-seo. It aired on MBC from ...
'' (2012), ''
My Love from the Star ''My Love from the Star'' () is a South Korean fantasy romantic comedy television series written by Park Ji-eun and directed by Jang Tae-yoo. Produced by Choi Moon-suk and Moon Bo-mi, it stars Jun Ji-hyun, Kim Soo-hyun, Park Hae-jin, Yoo ...
'' (2013) and ''
It's Okay to Not Be Okay ''It's Okay to Not Be Okay'' () is a 2020 Korean drama, South Korean Romance film, romantic comedy drama television series written by Jo Yong, directed by Park Shin-woo, and starring Kim Soo-hyun, Seo Yea-ji, and Oh Jung-se. The series follows ...
'' (2020) reportedly receiving ₩500 million per episode for '' One Ordinary Day'' in 2021.


Filmmaking process

As producing a series involves high expenses, production companies seek to shoot the episodes in the shortest time possible. In contrast to practices elsewhere, the first four episodes of Korean series are usually shot in advance, but the rest are shot continuously as the series is being aired. Scripts are not finished in advance, and may change according to viewer feedback and viewership ratings, where popular characters receive increased screen time and plotlines are changed to match audience expectations. These changes may occur a few hours before daily shooting, and the crew might receive only a few ready pages. The production usually works with three camera crews, who work in a rotating manner to speed up filming. Because of unregulated script changes and tight shooting schedules, actors are almost continuously on standby, and have no time to leave the set or sleep properly. The Korean media have a separate word to describe irregular, short sleeps that actors resort to, in often uncomfortable positions, or within the set: ''jjok-jam'' (), or "side-sleeping". Dramas usually air on two days every week, with following episodes having to be shot within the intervening five days. Some Korean actors have admitted to receiving IV therapy during filming, due to extreme schedules and exhaustion. Nonetheless, the live-shoot model remains widely used since the production team can react to real time audience feedback. Production teams originally sent two tapes to the channels; a primary copy and a backup copy. However, due to the tight filming schedules, a 70-minute episode might arrive at the broadcasting station on seven separate tapes in ten-minute installments. It happened that while the episode is being broadcast, the crew would be still shooting the last minutes or cutting the rest of the episode. During the airing of the nineteenth episode of ''
Man from the Equator ''Man from the Equator'' (; also known as ''The Equator Man'') is a 2012 South Korean television series, starring Uhm Tae-woong, Lee Joon-hyuk, Lee Bo-young and Im Jung-eun. A tense, emotionally charged tale of brotherhood and betrayal, it foll ...
'', screens countrywide went black for 10 minutes. Actor
Kwon Sang-woo Kwon Sang-woo (; born August 5, 1976) is a South Korean actor. He rose to stardom in 2003 with the romantic comedy film '' My Tutor Friend'' and the melodrama series ''Stairway to Heaven''. His other notable credits include the films '' Once Upo ...
was openly complaining that he was still shooting ''
King of Ambition ''King of Ambition'' () is a 2013 South Korean television series, starring Kwon Sang-woo, Soo Ae, Jung Yun-ho, Kim Sung-ryung, and Go Joon-hee. It aired on SBS TV from 14 January – 2 April 2013 on Mondays and Tuesdays at 21:55 for 24 episo ...
'' 30 minutes before the last episode began airing. In South Korea, some production teams still do planning and scheduling manually, instead of using dedicated software. In 2016, dramas such as ''
Descendants of the Sun ''Descendants of the Sun'' () is a 2016 South Korean television series starring Song Joong-ki, Song Hye-kyo, Jin Goo, and Kim Ji-won. It aired on KBS2 from February 24 to April 14, 2016, for 16 episodes. KBS then aired three additional spec ...
'', ''
Uncontrollably Fond ''Uncontrollably Fond'' () is a 2016 Korean drama, South Korean television series starring Kim Woo-bin and Suzy (entertainer), Bae Suzy. It aired on KBS2 from July 6 to September 8, 2016, every Wednesday and Thursday at 21:55 (Time in South Korea ...
'', '' Moon Lovers: Scarlet Heart Ryeo'' and '' Hwarang: The Poet Warrior Youth'' were all pre-produced before airing. Nonetheless, some pre-produced episodes are often re-edited or even reshot the day of airing, due to audience feedback. The larger broadcasting companies have their own dedicated shooting locations for historical dramas, with extensive and elaborate sets. MBC's series are shot at the
Yongin Daejanggeum Park Yongin Daejanggeum Park (; ), previously known as MBC Dramia (), is an outdoor film set owned by Munhwa Broadcasting Corporation in the city of Yongin in Gyeonggi province, South Korea. It is the largest open set in Korea. Through meticulous r ...
in
Gyeonggi Province Gyeonggi Province (, ) is the most populous province in South Korea. Seoul, the nation's largest city and capital, is in the heart of the area but has been separately administered as a provincial-level ''special city'' since 1946. Incheon, ...
, while KBS dramas utilize the Mungyeongsaejae Studio (문경새재 KBS촬영장) in
North Gyeongsang Province North Gyeongsang Province (, ) is a province in eastern South Korea, and with an area of , it is the largest province in the Korean peninsula. The province was formed in 1896 from the northern half of the former Gyeongsang province, and remaine ...
and their studio in
Suwon Suwon (; ) is the largest city and capital of Gyeonggi Province, South Korea's most populous province. The city lies approximately south of the national capital, Seoul. With a population of 1.2 million, Suwon has more inhabitants than Ulsan, tho ...
. In April 2023, it was announced Netflix would invest $2.5 billion in K-Dramas.


Crew


Actors and actresses

In the 2000s, it became customary to cast popular K-pop idols in dramas. Initially, this generated mixed reactions. Their appearance had provoked predominantly negative reactions outside their fandom because some idols' acting was not viewed as professional. Also, some idols were criticized for poor acting. Nowadays, this has become much more common feature in Korean dramas, as the public has been getting more used to the concept of "idol actors" and some idols have become known for their excellent acting skills. Their critical reception is still mixed, however, some of them, like
Bae Suzy Bae Su-ji (; born October 10, 1994), anglicized as Bae Suzy or known mononymously as Suzy, is a South Korean singer and actress. She is a former member of the girl group Miss A under JYP Entertainment. In 2017, she made her solo debut with th ...
, IU,
Yim Si-wan Im Si-wan (; born Im Woong-jae, December 1, 1988) is a South Korean actor and singer. He is a member of the South Korean boy band ZE:A and its sub-group ZE:A Five. As an actor, he is best known for starring in the film ''The Attorney'' (2013), ...
,
Seo In-guk Seo In-guk (; born October 23, 1987) is a South Korean singer-songwriter and actor. He launched his singing career after winning the talent reality show '' Superstar K'' in 2009, and made his acting breakthrough in '' Reply 1997'' (2012). Since ...
,
Ok Taec-yeon Ok Taec-yeon (; born December 27, 1988), known mononymously as Taecyeon, is a South Korean rapper, singer, songwriter, actor, and entrepreneur. He is the rapper of the South Korean boy band 2PM. In 2010, Ok debuted as an actor in the Korean ...
,
Park Jin-young Park Jin-young (; born December 13, 1971), also known by his stage names J. Y. Park and The Asiansoul or the initials JYP, is a South Korean singer-songwriter, record producer, record executive, and reality television show judge. Park rose to s ...
, Doh Kyung-soo and
Im Yoon-ah Im Yoon-ah (; born May 30, 1990), also known mononymously as Yoona, is a South Korean singer and actress. After training for five years, she debuted as a member of girl group Girls' Generation (and later its subgroup Girls' Generation-Oh!GG) in ...
, became successful as actors and actresses. There were also instances of children taking up careers as child actors or actresses, usually portraying either the younger versions of some characters or the children of the adult characters from dramas. Subsequently, there were some child actors and actresses who continue pursuing acting careers even after reaching adulthood, and with some achieving success even after adulthood. Notably, such people include actors like
Yoon Chan-young Yoon Chan-young (; born April 25, 2001) is a South Korean actor. He began his career as a child actor and gained wider recognition for his appearance as Lee Cheong-san in the Netflix series '' All of Us Are Dead'' (2022) and the web series A ...
, Park Solomon,
Yoo Seung-ho Yoo Seung-ho (; ; born August 17, 1993) is a South Korean actor. Known for his roles spanned between films and television series, he has received a #Awards and nominations, selection of accolades, including two MBC Drama Awards, two SBS Drama A ...
and
Yeo Jin-goo Yeo Jin-goo (, born August 13, 1997) is a South Korean actor. Yeo began his career as a child actor, debuting in the film ''Sad Movie'' (2005). Nicknamed "Nation's Little Sister, Nation's Little Brother", he went on to play the younger characte ...
; and actresses like
Kim So-hyun Kim So-hyun (; born 4 June 1999) is an Australian-born South Korean actress. She is known for her leading roles in the youth series ''Who Are You: School 2015'' (2015), historical dramas ''The Emperor: Owner of the Mask'' (2017), ''The Tale o ...
,
Lee Se-young Lee Se-young (; born December 20, 1992) is a South Korean actress. She debuted as a child actress in 1997 and was best known for her roles in '' Dae Jang Geum'' (2003), '' When I Turned Nine'' (2004), ''Lovely Rivals'' (2004), and ''The Wonder ...
,
Nam Ji-hyun Nam Ji-hyun (; born September 17, 1995) is a South Korean actress. Nam began her career in 2004 as a Child actor, child actress in the television series ' (2004). She is best known for her roles in ''Queen Seondeok (TV series), Queen Seondeok' ...
, Kim Hyang-gi,
Moon Geun-young Moon Geun-young (; born May 6, 1987) is a South Korean actress. Affectionately called the "Nation's Little Sister", Moon began modeling at the age of 10, then made her acting debut in 1999 as a child actress. She first rose to stardom through h ...
,
Park Shin-hye Park Shin-hye (, born February 18, 1990) is a South Korean actress. She gained recognition as a child in Korean drama, television series ''Stairway to Heaven (2003 TV series), Stairway to Heaven'' (2003) and ''Tree of Heaven (TV series), Tree o ...
,
Kim Sae-ron Kim Sae-ron (; July 31, 2000 – February 16, 2025) was a South Korean actress. Kim began her career in 2001 as a child model and transitioned to acting in 2009 with the film '' A Brand New Life'' (2009). She gained recognition through '' The ...
and
Kim Yoo-jung Kim Yoo-jung (; born September 22, 1999) is a South Korean actress known for her leading roles in the historical romance drama ''Love in the Moonlight'' (2016), historical fantasy ''Lovers of the Red Sky'' (2021), teen romance film ''20th Cen ...
.


Scriptwriters and directors

Scriptwriters and directors of Korean dramas are often as well known as actors are. An overwhelming majority of scriptwriters (90% according to the ''Beijing Metro Reader'') are women, who not only write love stories but action series as well. Compared to
Korean cinema The cinema of Korea encompasses the film industries of North Korea and South Korea, as well as the historical film industries of Korea as the kingdom of Joseon and under Japanese occupation. While both countries have relatively robust film indus ...
, television is more appealing for scriptwriters as contract conditions are better, acknowledgment is greater, and the salary is higher. Famous scriptwriters tend to have a say in their field. The most well-known scriptwriters include the
Hong sisters Hong Jung-eun (born 1974) and Hong Mi-ran (born 1977), collectively known as the Hong sisters (), are South Korean television screenwriters under Studio Shot, a label of Imaginus. Together, they have written popular romantic-comedies, notab ...
, who wrote popular series such as '' My Girl'', ''
You're Beautiful "You're Beautiful" is a song by English singer-songwriter James Blunt. It was written by Blunt, Sacha Skarbek and Amanda Ghost for Blunt's debut album, '' Back to Bedlam'' (2004). It was released as the third single of the album in 2005. In ...
'' and '' My Girlfriend Is a Gumiho''; Kim Soon-ok, the screenwriter of '' The Penthouse: War in Life'', '' The Last Empress'', '' Band of Sisters'', ''
Jang Bo-ri is Here! ''Jang Bo-ri Is Here!'' () is a 2014 South Korean weekend television drama series broadcast by MBC starring Oh Yeon-seo, Kim Ji-hoon, Lee Yu-ri and Oh Chang-seok. It premiered on April 5, 2014, airing every Saturday and Sunday at 20:40 for 52 ...
'' and '' Temptation of Wife''; Kim Eun-sook, the screenwriter of ''
Lovers in Paris ''Lovers in Paris'' () is a 2004 South Korean television series starring Park Shin-yang, Kim Jung-eun and Lee Dong-gun. It aired on SBS from 12 June to 15 August 2004 on Saturdays and Sundays at 21:55 for 20 episodes. The series is the fir ...
'', '' Secret Garden'', ''
The Heirs ''The Heirs'' (), also known as ''The Inheritors'', is a Korean drama, South Korean television series starring Lee Min-ho, Park Shin-hye, and Kim Woo-bin. Written by Kim Eun-sook, the drama is set in a high school populated by the privileged an ...
'', ''
Descendants of the Sun ''Descendants of the Sun'' () is a 2016 South Korean television series starring Song Joong-ki, Song Hye-kyo, Jin Goo, and Kim Ji-won. It aired on KBS2 from February 24 to April 14, 2016, for 16 episodes. KBS then aired three additional spec ...
'', '' Guardian: The Lonely and Great God'', and ''
The Glory ''The Glory'' (1994) is the sequel to ''The Hope (novel), The Hope'' written by American author Herman Wouk. Plot introduction Interweaving the lives and fates of fictional characters and real-life notables, the sequel to ''The Hope (novel), T ...
'';
Lee Kyung-hee Lee Kyung-hee (born 26 July 1969) is a South Korean television screenwriter. Career Early works Lee Kyung-hee began her television drama writing career penning star vehicles, among them ''Model'' (1997) with Kim Nam-joo and Jang Dong-gun, ' ...
, famous for ''
I'm Sorry, I Love You ''I'm Sorry, I Love You'' () is a 2004 South Korean television drama series starring So Ji-sub and Im Soo-jung. It aired on KBS2 from November 8 to December 28, 2004, on Mondays and Tuesdays for 16 episodes. The series was a success and had ...
'' and '' The Innocent Man''; male writer Choi Wan-kyu of ''
Midas Midas (; ) was a king of Phrygia with whom many myths became associated, as well as two later members of the Phrygian royal house. His father was Gordias, and his mother was Cybele. The most famous King Midas is popularly remembered in Greek m ...
'' and ''
Triangle A triangle is a polygon with three corners and three sides, one of the basic shapes in geometry. The corners, also called ''vertices'', are zero-dimensional points while the sides connecting them, also called ''edges'', are one-dimension ...
'';
Noh Hee-kyung Noh Hee-kyung (; born March 21, 1966) is a South Korean television screenwriter and essayist. She is best known for her television dramas such as, '' That Winter, the Wind Blows'' (2013), '' It's Okay, That's Love'' (2014), '' Dear My Friends'' ( ...
, the author of ''
That Winter, the Wind Blows ''That Winter, the Wind Blows'' () is a 2013 South Korea, South Korean television romantic drama series broadcast by Seoul Broadcasting System, SBS. The series is based on the 2002 Japanese drama series and was previously adapted into the 200 ...
''; and ''
It's Okay, That's Love ''It's Okay, That's Love'' () is a 2014 South Korean Korean drama, television series starring Zo In-sung, Gong Hyo-jin, Sung Dong-il, Lee Kwang-soo, and D.O. (entertainer), Doh Kyung-soo. It aired on Seoul Broadcasting System, SBS from July 23 t ...
''; and Park Ji-eun, who wrote ''
My Husband Got a Family ''My Husband Got a Family'' () is a 2012 South Korean television series starring Kim Nam-joo, Yoo Jun-sang, and Youn Yuh-jung. It aired on KBS2 from February 25 to September 9, 2012 on Saturdays and Sundays at 19:55 for 58 episodes. The weeken ...
'', ''
My Love from the Star ''My Love from the Star'' () is a South Korean fantasy romantic comedy television series written by Park Ji-eun and directed by Jang Tae-yoo. Produced by Choi Moon-suk and Moon Bo-mi, it stars Jun Ji-hyun, Kim Soo-hyun, Park Hae-jin, Yoo ...
'', '' The Producers'', ''
Legend of the Blue Sea ''The Legend of the Blue Sea'' () is a 2016–2017 South Korean television series starring Jun Ji-hyun and Lee Min-ho. Inspired by a classic Joseon legend from Korea's first collection of unofficial historical tales about a fisherman who capture ...
'' and ''
Crash Landing on You ''Crash Landing on You'' () is a South Korean television series written by Park Ji-eun, directed by Lee Jeong-hyo, and starring Hyun Bin, Son Ye-jin, Seo Ji-hye and Kim Jung-hyun. It aired on tvN from December 14, 2019 to February 16, 202 ...
''. In particular, writer Kim Soon-ok is famous for captivating male viewers who did not watch dramas well. In 2021, an article called "Kim Soon-ok, Kim Eun-sook, and Kim Eun-hee" was also published, referring to star writers. Acknowledged TV directors include Lee Byung-hoon, who directed ''Hur Jun'', ''Dae Jang Geum'' and ''Yi San''; Kim Jong-hak, the director of ''Eyes of Dawn'', ''Sandglass'', '' The Legend'' and ''
Faith Faith is confidence or trust in a person, thing, or concept. In the context of religion, faith is " belief in God or in the doctrines or teachings of religion". According to the Merriam-Webster's Dictionary, faith has multiple definitions, inc ...
'', , the director of ''
Full House ''Full House'' is an American television sitcom created by Jeff Franklin for American Broadcasting Company, ABC. The show is about the recently widowed father Danny Tanner who enlists his brother-in-law Jesse Katsopolis and childhood best friend ...
'', '' Worlds Within'' and '' Iris II'' and
Jang Tae-yoo Jang Tae-yoo (born 1972) is a South Korean television director. He directed the Korean dramas '' War of Money'' (2007), '' Painter of the Wind'' (2008), '' Deep Rooted Tree'' (2011), ''My Love from the Star'' (2013-2014), ''Hyena'' (2020), and '' ...
who directed ''
War of Money ''War of Money'' (; also known as ''Money's Warfare'') is a 2007 South Korean television drama series adaptation of Park In-kwon's comic of the same name. Starring Park Shin-yang and Park Jin-hee, it aired on SBS from May 16 to July 19, 2007 ...
'', ''
Painter of the Wind ''Painter of the Wind'' () is a 2008 South Korean historical television series starring Park Shin-yang and Moon Geun-young. Based on the bestselling historical fiction novel by Lee Jung-myung that took artistic license with the premise that per ...
'', ''
Deep Rooted Tree ''Deep Rooted Tree'' () is a 2011 South Korean television series starring Han Suk-kyu, Jang Hyuk and Shin Se-kyung. Based on the novel of the same name by Lee Jung-myung, it aired on SBS from 5 October to 22 December 2011 on Wednesdays and ...
'' , ''
My Love from the Star ''My Love from the Star'' () is a South Korean fantasy romantic comedy television series written by Park Ji-eun and directed by Jang Tae-yoo. Produced by Choi Moon-suk and Moon Bo-mi, it stars Jun Ji-hyun, Kim Soo-hyun, Park Hae-jin, Yoo ...
'' and ''
Hyena Hyenas or hyaenas ( ; from Ancient Greek , ) are feliform carnivoran mammals belonging to the family Hyaenidae (). With just four extant species (each in its own genus), it is the fifth-smallest family in the order Carnivora and one of the sma ...
''. In recent years, director Jo Hyun-tak was also propelled to fame through his works ''
Sky Castle ''Sky Castle'' (; stylized as ''SKY Castle'') is a South Korean television series starring Yum Jung-ah, Lee Tae-ran, Yoon Se-ah, Oh Na-ra, and Kim Seo-hyung. It aired on JTBC on Fridays and Saturdays at 22:50 ( KST), from November 23, 2018, t ...
'', which became one of the highest rated dramas in Korean cable television history, and ''
Snowdrop ''Galanthus'' (from Ancient Greek , (, "milk") + (, "flower")), or snowdrop, is a small genus of approximately 20 species of bulbous perennial herbaceous plants in the family (biology), family Amaryllidaceae. The plants have two linear leav ...
'', which, despite its alleged historical distortions, was ranked first among the most-watched series on
Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
in Asian countries like Singapore and South Korea. While scriptwriters are mostly women, directors are usually men. Some female directors have risen to prominence, such as Lee Na-jeong (), who directed ''The Innocent Man'', and Lee Yun-jeong (), whose most famous works are '' Coffee Prince'' and '' Heart to Heart''. The latter director is also the first female television producer employed by Munhwa Broadcasting Corporation (MBC).


Music

Music plays an important role in Korean dramas. Original soundtracks, abbreviated OST's, are explicitly made for each series, and in contrast to American series, fans have a need to buy the soundtrack album of dramas. This trend started in the 1990s, when producers swapped purely instrumental soundtracks for songs performed by popular
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
singers. Tom Larsen, director of YA Entertainment, a distributor of Korean TV series, thinks that Korean soundtracks are polished enough musically to be considered standalone hits.During the 2000s, it became customary for lead actors to participate in original soundtracks, also partially due to the employment of K-pop stars as actors. Actor
Lee Min-ho Lee Min-ho (, born June 22, 1987) is a South Korean actor and singer. He gained widespread fame with his role as Gu Jun-pyo in the Korean drama, television series ''Boys Over Flowers (2009 TV series), Boys Over Flowers'' (2009), which also earn ...
, and leader of boy band
SS501 SS501 (currently promoting as Five O One) is a South Korean boy band consisting of five members: Kim Hyun-joong, Heo Young-saeng, Kim Kyu-jong, Park Jung-min (singer), Park Jung-min and Kim Hyung-jun. They debuted in 2005 with the Extended play, ...
,
Kim Hyun-joong Kim Hyun-joong (; born June 6, 1986) is a South Korean actor, singer and songwriter. He is a member of the boy band SS501 and played roles in the Korean dramas ''Boys Over Flowers'' (2009) and '' Playful Kiss'' (2010). After debuting with SS5 ...
both recorded songs for ''
Boys Over Flowers is a Japanese manga series written and illustrated by Yoko Kamio. The story takes place in the fictional Eitoku Academy, an elite school for children from rich families. It tells the story of Tsukushi Makino, a girl from a middle-class ...
'', while the actors of ''
You're Beautiful "You're Beautiful" is a song by English singer-songwriter James Blunt. It was written by Blunt, Sacha Skarbek and Amanda Ghost for Blunt's debut album, '' Back to Bedlam'' (2004). It was released as the third single of the album in 2005. In ...
'' formed a fictional band and held concerts, where they perform the soundtracks live. OST songs of popular K-dramas can also become hits on regular music charts, with good sales of both physical and digital albums. The chart performance of the OST songs usually co-relate to the popularity of the drama. Songs from the OST of ''Secret Garden'' for example, had high digital sales and high rankings on music charts. ''My Destiny'', performed by
Lyn Lyn or LYN may refer to: People * Lyn (singer), South Korean singer * Lyn (gamer), South Korean ''Warcraft III'' player * Lyn (given name) * Lyn (surname) In science and technology * Lynx (constellation), standard abbreviation * Lyn (locomotive ...
for ''
My Love from the Star ''My Love from the Star'' () is a South Korean fantasy romantic comedy television series written by Park Ji-eun and directed by Jang Tae-yoo. Produced by Choi Moon-suk and Moon Bo-mi, it stars Jun Ji-hyun, Kim Soo-hyun, Park Hae-jin, Yoo ...
'', led music charts in
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
, Taiwan, South Korea, and other Asian countries. It also won the Best OST award at the 2014
Baeksang Arts Awards The Baeksang Arts Awards (), also known as the Paeksang Arts Awards, are awards for excellence in film, television and theatre in South Korea. The awards were introduced in 1965 by Chang Key-young, the founder of the newspaper ''Hankook Ilbo'', ...
. The soundtrack album of ''You're Beautiful'' sold 57,000 physical copies. Performers of OST songs for action series '' Iris'' held two concerts in Japan in front of an audience of 60,000 people. Although the songs in Korean dramas may be a few or repetitive, their choosing process is not considered easy since they are made to convey emotions or scenes. Rocoberry, who composed the soundtrack for '' Guardian: The Lonely and Great God'', created 12 different compositions before ''
I Will Go to You Like the First Snow I, or i, is the ninth letter and the third vowel letter of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''i'' (pronounced ), plu ...
'' was chosen, and rewrote it seven times before it got the approval of the production team. OST composers usually look for singers who have previously had success in the genre. Songs are written to reflect the mood of the series and their structure. Sometimes performers give their own songs for a series. For example,
Baek Ji-young Baek Ji-young (; born March 25, 1976), sometimes Anglicisation of names, anglicized as Baek Z Young, is a South Korean singer. She made her debut in 1999, with the release of her album ''Sorrow''. Over her career she has released eight studio a ...
thought her song ''That Man'', originally written for her own album, would fit ''Secret Garden''. There are popular OST singers who are often employed, like Baek Ji-young, Lyn, and Lee Seung-cheol. Sometimes, foreign singers are invited to perform songs for Korean OST. For instance, Swedish artist Lasse Lindh sang several songs for series like '' Angel Eyes'', ''Soul Mate'', '' I Need Romance'', and '' Guardian: The Lonely and Great God''.


Rating system

The television rating system is regulated by the Korea Communications Commission, and was implemented in 2000. According to the system, programs, including Korean dramas, are rated according to the following principles (ratings irrelevant to dramas are omitted): * : programs that may be inappropriate for children under 12, such as mild violence, suggestive themes or language. * : programs that may be inappropriate for children under 15. Most dramas and talk shows are rated this way. These programs may include moderate or strong adult themes, language, sexual inference, and violence. * : programs intended for adults only. These programs might include adult themes, sexual situations, frequent use of strong language and disturbing scenes of violence.


Reception

There is a tacit knowledge regarding the production of television series in South Korea that uniquely appeals to consumers. K-dramas have a substantial female presence that makes up their following and representation. The female fandom is specifically targeted, and tacit knowledge is applied most effectively in this area. The Korean actors show a wide range of emotions, and many ad-lib without prompting, even producing genuine tears without assistance. The acting of women in K-dramas appeals to women universally, showing the struggles that pertain only to women. Women in these television series often assume typically male-dominated professions, and they appeal to all women who want to bring down the image of traditional values and male-dominated communities. K-dramas are successful when women can break free of traditional roles and embrace freedom. The men in K-dramas have begun to present a more fluid nature of representation, which challenges the gender roles typically expected of men. Rather than focusing on being "macho" or "manly," men adopt more feminine and androgynous looks in order to cater to female fans. There is a great focus on the beauty techniques used, ranging from makeup all the way to cosmetic surgeries. The androgyny in K-drama, as well as K-pop, is a common phenomenon and draws the attention of women through global targeting. According to a researcher at the
University of Vienna The University of Vienna (, ) is a public university, public research university in Vienna, Austria. Founded by Rudolf IV, Duke of Austria, Duke Rudolph IV in 1365, it is the oldest university in the German-speaking world and among the largest ...
, the popularity of Korean dramas has its foundation in
Confucian Confucianism, also known as Ruism or Ru classicism, is a system of thought and behavior originating in ancient China, and is variously described as a tradition, philosophy, religion, theory of government, or way of life. Founded by Confucius ...
values they transmit, which Asian viewers can easily identify with. Respect for elders, filial piety, family-orientedness, and the display of perceived "Asian moral values" play an important role in the Korean series. YA Entertainment, the American distributor of Korean dramas, believes that part of the attractiveness of these series come from the quality of camera work, scenic locations, and spectacular costumes, which make the "final product very stylish and attractive, with arguably some of the highest TV production values in the world." Korean series follow their own formula, are innovative and don't conform to Western television productions. Stephan Lee from ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' called Korean dramas "fascinating and weirdly comforting". Exports of Korean series yielded 37.5 million in 2003, which was three times higher than the amount reached in 1999. According to data from Korea Creative Content Agency, in 2013, K-dramas constituted 82% of the culture content export of South Korea, with an income of $167 million, which is four times more than a decade before. A driving force behind the rising popularity is the intense involvement of fans. Because of the live-shooting production of K-dramas, Korean-speaking fans have the opportunity to participate in their creation—a unique phenomenon in the mass media world. They can influence the content of later shows in the series through complaints and suggestions, which are frequently adopted by the production teams. The global community of non-Korean-speaking fans, on the other hand, is more involved in the consumption aspects: Fans share their opinions through tweets and comments on newsgroups (for example, the Soompi discussion forum) as well as reviews and recaps on websites and blogs. However, the impact of their social media activity goes beyond the fan community. It spreads the word about the K-drama genre to social connections like acquaintances, friends and family (e.g. Facebook friends or followers on Twitter) and thereby generally raises its popularity. But it also affects the creation of new dramas. It influences the popularity of certain dramas, leading to higher demand for those videos from streaming sites and additional income for broadcasters. When a substantial profit results, it raises not only the prestige of people involved in the production but also provides feedback for production teams and indirectly influences future productions.


International reception


East Asia


= China

= In China, South Korean programs on Chinese government TV networks accounted for more than all other foreign programs combined in 2006.
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
has its own channel for airing Korean dramas, TVB J2, but ATV also airs Korean series in prime-time slots. ''My Love from the Star'' received enthusiastic feedback from China. It was viewed 40 billion times on numerous Chinese video sites. The drama also spurred interest about Korea, shown by China's increased consumption of Korean products such as Chi Maek (chicken and beer) and Korean cosmetics. Due to the success of Korean dramas in China, some dramas have been compiled to create feature-length films by combining all episodes into one film. The prodigious popularity of Korean dramas in the country has, on some occasions, been caught in the crossfire over diplomatic issues between China and South Korea. Most notable was the
THAAD Terminal High Altitude Area Defense (THAAD), formerly Theater High Altitude Area Defense, is an American anti-ballistic missile defense system designed to intercept and destroy short-, medium-, and intermediate-range ballistic missiles in th ...
deployment in South Korea, which resulted in the blocking of Korean dramas on streaming services across the country in late February 2017. Following the block, Chinese TV shows showcasing Chinese culture and other similar content replaced Korean content on TV networks'
prime time Prime time, or peak time, is the block of broadcast programming taking place during the middle of the evening for television shows. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
schedules in the country. In November 2017, the ban was lifted unannounced following the appearance of K-pop groups on national TV and the move to resume importation of Korean dramas by Chinese streaming services. In China, apps like
IQiyi iQIYI (, pronounced in English as ), formerly Qiyi (), is a Chinese subscription video on-demand over-the-top streaming service owned by Baidu. Headquartered in Beijing, iQIYI primarily produces and distributes films and television series. i ...
, which is currently also available in Malaysia, Singapore, Taiwan and some other countries in multiple different subtitles, are available to stream and download Korean dramas for viewing.


= Japan

= The first Korean drama to gain widespread popularity in Japan was ''Winter Sonata'', which was broadcast on the
NHK , also known by its Romanization of Japanese, romanized initialism NHK, is a Japanese public broadcasting, public broadcaster. It is a statutory corporation funded by viewers' payments of a television licence, television license fee. NHK ope ...
satellite channel NHK BS2 in 2003. The program was aired twice in the same year due to high demand from viewers. NHK also hosted a classical concert featuring ''Winter Sonatas tunes performed by Korean musicians. Korean dramas boost tourism between Korea and Japan, and are considered a possible way of improving strained relationships between the two countries, as series have become increasingly popular with Japanese viewers. Conversely, the series ''Iris'' had several pivotal scenes shot in Akita, Japan, which led to an increase of Korean tourists in that part of Japan.


= Mongolia

= In Mongolia, Korean dramas have become popular and are broadcast during prime time. ''Dae Jang Geum'' achieved success in the country and was broadcast five times due to this. ''Autumn in My Heart'', ''Winter Sonata'' and ''Stairway to Heaven'' were other popular dramas. The popularity of Korean dramas has resulted in interest in learning the Korean language as well as Mongolians travelling to South Korea. It has also led to increased mutually cooperative relations between Mongolia and South Korea.


= North Korea

= Watching films or TV dramas from South Korea is a serious offence in North Korea, punishable by execution, but people still manage to acquire them on CDs, VHS Tapes, streaming services and DVDs. In 2021, there was an article that young people who were watching the popular drama '' The Penthouse: War in Life'' were caught in Pyeongseong, Pyeongnam Province, and will have to serve more than 10 years. Later, the residents of Yanggang Province began to imitate the famous lines from Penthouse series, and the residents were also unable to avoid punishment.


= Taiwan

= In Taiwan, interest in Korean dramas began when '' Star in My Heart'' aired in 1999. Since then, Korean dramas have become very popular, and according to the South Korean mission, 120 K-dramas had been broadcast in Taiwan in the first half of 2011.


Southeast Asia


= Brunei

= In recent times, Korean dramas have experienced growing popularity in Brunei. The growing impact of Korean culture in Brunei led to the hosting of the ninth Korea Forum in the country at Universiti Brunei Darussalam in 2010. Korean television dramas, movies, music, and clothing have had a great impact on the people of Brunei.


= Cambodia

= The first Korean drama to be broadcast in Cambodia was ''
Winter Sonata ''Winter Sonata'' () is a 2002 South Korean television drama series, starring Bae Yong-joon and Choi Ji-woo. It is the second part of the season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok-ho. Filming primarily took ...
''; it was, however, ''
Full House ''Full House'' is an American television sitcom created by Jeff Franklin for American Broadcasting Company, ABC. The show is about the recently widowed father Danny Tanner who enlists his brother-in-law Jesse Katsopolis and childhood best friend ...
'' that launched the interest in Korean dramas and entertainment in the country. Following the success of ''Full House'', more Korean dramas have been dubbed into the
Khmer language Khmer ( ; , Romanization of Khmer#UNGEGN, UNGEGN: ) is an Austroasiatic language spoken natively by the Khmer people. This language is an official language and national language of Cambodia. The language is also widely spoken by Khmer people i ...
. Korean dramas have become popular, particularly amongst youth in Cambodia.


= Indonesia

= In Indonesia, Korean dramas have gained popularity and the popular Korean dramas ''Winter Sonata'' and '' Endless Love'' were aired on Surya Citra Media in 2002. Some Korean dramas have also been remade into Indonesian versions such as ''Demi Cinta'' in 2005 which was a remake of the popular drama ''
Autumn in My Heart ''Autumn in My Heart'' () is a 2000 South Korean romantic television drama starring Song Seung-heon, Song Hye-kyo, and Won Bin. The series is the first installment of season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok ...
'' and ''Cinta Sejati'', a remake of ''
Stairway to Heaven "Stairway to Heaven" is a song by the English rock band Led Zeppelin, released on 8 November 1971 on the band's untitled fourth studio album (commonly known as ''Led Zeppelin IV''), by Atlantic Records. Composed by the band's guitarist Jimmy ...
''.
RCTI RCTI (abbreviated from ''Rajawali Citra Televisi Indonesia'') is an Indonesian free-to-air television broadcaster. It is best known for its soap operas, celebrity bulletins, news, and sports programmes. It was first launched in 1989, origi ...
and
Indosiar PT Indosiar Visual Mandiri, commonly known as Indosiar, is an Indonesian over-the-air television broadcaster, established on 19 July 1991, with test broadcasts commencing on 18 December 1994, and officially launching on 11 January 1995. It ha ...
are examples of Indonesian television networks that air Korean dramas in the early times, but later
Trans TV PT Televisi Transformasi Indonesia, commonly known as Trans TV, is an Indonesian Terrestrial television, free-to-air television broadcaster based in South Jakarta that was launched on December 15, 2001, and is owned by Chairul Tanjung. Programm ...
airing some of popular Korean dramas until today.


= Laos

= The popularity of Korean dramas and pop culture in Laos has led to many Laotian tourists travelling to South Korea. Korean pop culture has gained popularity in Laos through the Thai TV channels broadcasting Korean dramas and K-pop bands in the country.


= Malaysia

= In Malaysia, ''Winter Sonata'' began airing on
TV3 Channel 3 or TV 3 may refer to: Television *Canal 3 (Burkina Faso), a commercial television channel in Burkina Faso * Canal 3 Niger, a commercial television channel in Niger * Canal 3 (Guatemala), a commercial television channel in Guatemala * Can ...
in 2003, which started an interest in Korean pop culture in the country. ''Dae Jang Geum'' and ''Autumn In My Heart'' were also aired in Malaysia. The popularity of Korean dramas have resulted in a positive reception of Korean expatriates in Malaysia.


= Myanmar

= In
Myanmar Myanmar, officially the Republic of the Union of Myanmar; and also referred to as Burma (the official English name until 1989), is a country in northwest Southeast Asia. It is the largest country by area in Mainland Southeast Asia and has ...
, the K-drama ''Autumn in My Heart'' was broadcast in the country in 2001, which led to interest in Korean entertainment. When ''Dae Jang Geum'' was aired, the drama sparked an interest in Korean cuisine in the country. The rising popularity of Korean dramas and music in Myanmar has led to the Korea Foundation for International Culture Exchange (KOFICE) distributing Korean dramas in the country for free.


= Philippines

= In the Philippines, Korean dramas have been politically popular on free-to-air television since 2003. For more than two decades,
GMA Network GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
has the highest number of Korean dramas broadcast in the Philippines. Filipino politician and SAGIP Partylist representative Rodante Marcoleta complimented that Korean dramas have better stories and has a lot of choices: "they may not be so good at acting, but the flow of the story, especially their society is different so it will attract your interest, you get something to learn. They can show their culture, we see it ourselves and we say, we should adopt that too." President Ferdinand "Bongbong" Marcos, Jr. acknowledged the importance of Korean dramas and culture to the Filipinos: "with Korean restaurants sprouting out around the Philippines, Filipinos have shared stories and have laughed over some
kimchi Kimchi (; ) is a traditional Korean side dish (''banchan'') consisting of salted and fermented vegetables, most often napa cabbage or Korean radish. A wide selection of seasonings are used, including '' gochugaru'' (Korean chili powder), ...
, some
samgyeopsal ''Samgyeopsal'' (), ''samgyeopsal-gui'' (), or grilled pork belly is a type of '' gui'' (grilled dish) in Korean cuisine. Etymology Directly translated from Korean, ''samgyeop-sal'' () means "three layer flesh", referring to striations of lea ...
with friends and family, and of course, the countless hours we have spent binge-watching our favorite Korean dramas and listening to K-pop. This highlights how the Filipinos love Koreans."


= Singapore

= In Singapore, Prime 12 (now known as Suria) originally aired the Korean drama '' Sandglass'' every week in 1996 and aired '' Asphalt Man'' in 1997. Since 2001, they have been shown on Chinese language channel MediaCorp Channel U daily. The launch of
KBS World KBS World () is the international broadcasting division of the South Korean broadcast television network Korean Broadcasting System. The division operates KBS World TV, KBS World Radio, and . History The foreign-language radio broadcast from ...
, ONE TV ASIA, Oh!K,
Channel M Channel M was a regional television station in England which broadcast to the Greater Manchester area between 2000 and 2012. The station, originally Manchester Student Television, was owned and operated by the GMG Regional Media division of G ...
and streaming app, Viu in Singapore allows viewers to watch Korean dramas with a variety of subtitles in a matter of hours after the original South Korean telecast. Currently, Singaporeans also get access to Korean dramas through China-originated online platform
IQIYI iQIYI (, pronounced in English as ), formerly Qiyi (), is a Chinese subscription video on-demand over-the-top streaming service owned by Baidu. Headquartered in Beijing, iQIYI primarily produces and distributes films and television series. i ...
, which first soft-launched its app in 2019 and planned to expand its international bases in Singapore.


= Thailand

= When ''Dae Jang Geum'' was aired in Thailand, Korean food started gaining wide popularity. Due to the lop-sided nature of entertainment exports favoring South Korea, the Thai government requested increased introduction of popular Thai films to South Korean media outlets. This led to the signing of an Agreement of Cultural Cooperation between the two countries in August 2004.


= Vietnam

= Korean dramas have also gained popularity in Vietnam, particularly among women and young people. The fashion and hairstyles presented in Korean dramas have become very popular among the youth of the country.


South Asia


= Bangladesh

= Korean dramas have gained popularity in Bangladesh in recent years. Their rising popularity in the country has led to the Korea Foundation for International Culture Exchange (KOFICE), an organisation which aims to distribute Korean dramas for free to countries, cooperating with broadcasters to distribute Korean dramas for free in the country. With the growing number of K-drama fans in Bangladesh, more and more
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
groups are popping up, giving them a platform to share their love of the shows with fellow K-drama enthusiasts and take part in events and activities hosted by the groups. One of the largest Bangladeshi K-Drama groups, BD K-Family, arranges a yearly get-together for its members. Other popular Facebook K-Drama groups include K-Drama Archive BD, Korean Lovers Bangladesh, and BD Korean Drama Fam- all of which create opportunities for both local and international fans to participate in discussions about their favourite shows.


= Pakistan

= In Pakistan, Korean dramas have gained popularity after the broadcast of
My Love from the Star ''My Love from the Star'' () is a South Korean fantasy romantic comedy television series written by Park Ji-eun and directed by Jang Tae-yoo. Produced by Choi Moon-suk and Moon Bo-mi, it stars Jun Ji-hyun, Kim Soo-hyun, Park Hae-jin, Yoo ...
, Empress Ki and
The Heirs ''The Heirs'' (), also known as ''The Inheritors'', is a Korean drama, South Korean television series starring Lee Min-ho, Park Shin-hye, and Kim Woo-bin. Written by Kim Eun-sook, the drama is set in a high school populated by the privileged an ...
have been broadcast in dubbed on H Now entertainment. Whereas
Pakistan Television Corporation Pakistan Television Corporation (; reporting name: PTV); also known as ''Pakistan Television'', is the Pakistani state-owned broadcaster founded by the Government of Pakistan, operating under the Ministry of Information and Broadcasting. I ...
aired
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
and
Descendants of the Sun ''Descendants of the Sun'' () is a 2016 South Korean television series starring Song Joong-ki, Song Hye-kyo, Jin Goo, and Kim Ji-won. It aired on KBS2 from February 24 to April 14, 2016, for 16 episodes. KBS then aired three additional spec ...
being aired in Filmazia. However, during the pandemic, Hallyu sparked and took Pakistan by storm when the hit shows
Crash Landing on You ''Crash Landing on You'' () is a South Korean television series written by Park Ji-eun, directed by Lee Jeong-hyo, and starring Hyun Bin, Son Ye-jin, Seo Ji-hye and Kim Jung-hyun. It aired on tvN from December 14, 2019 to February 16, 202 ...
,
All of Us Are Dead ''All of Us Are Dead'' () is a South Korean coming-of-age zombie apocalypse Horror fiction, horror television series. It is based on the All of Us Are Dead (webtoon), webtoon of the same name by Joo Dong-geun, which was published on Webtoon (pl ...
, and
Squid Game ''Squid Game'' () is a South Korean Utopian and dystopian fiction, dystopian Survival film, survival Thriller (genre)#Television, thriller horror television series created, written and directed by Hwang Dong-hyuk for Netflix. The series revol ...
took off. With the help of Korean Dramas and "
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
" Pakistani youngsters are getting more familiar with them. Korean dramas are mostly watched by women and young Pakistanis. Korean dramas are unique enough to be endearing and familiar enough to be reassuring for Pakistani viewers because of the similar storylines regarding family, romance, and comedic elements. Pak-Korea Culture Collaboration (PKCC) is a group of young Pakistanis living in Karachi who want to improve ties between both cultures. The youth have worked with the Korean embassy in Karachi on multiple occasions to host festivals and activities, and they have been incredibly successful in their aim.


= Bhutan

= In the Himalayan kingdom of Bhutan, Korean dramas and entertainment have gained popularity, particularly amongst youth. Before interest in Korean entertainment,
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...
had largely been the most popular form of entertainment in the country. When the Bhutanese film industry launched in the mid-1990s, Bollywood was the only form of influence on the industry. However, in recent years, Korean entertainment has made significant inroads in the country and influenced the entertainment industry alongside Bollywood. Korean entertainment has managed to influence fashion, and many video shops now sell Korean dramas and movies alongside Bollywood films. The interest in Korean entertainment has also led to controversy with older generations voicing their concern that Korean entertainment will deteriorate Bhutanese culture and traditions.


= India

= In India, after the late 1990s and around 2000 Korean dramas started becoming popular through
piracy Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and valuable goods, or taking hostages. Those who conduct acts of piracy are call ...
particularly in north-eastern states such as
Manipur Manipur () is a state in northeastern India with Imphal as its capital. It borders the Indian states of Assam to the west, Mizoram to the south, and Nagaland to the north and shares the international border with Myanmar, specifically t ...
,
Assam Assam (, , ) is a state in Northeast India, northeastern India, south of the eastern Himalayas along the Brahmaputra Valley, Brahmaputra and Barak River valleys. Assam covers an area of . It is the second largest state in Northeast India, nor ...
,
Meghalaya Meghalaya (; "the abode of clouds") is a states and union territories of India, state in northeast India. Its capital is Shillong. Meghalaya was formed on 21 January 1972 by carving out two districts from the Assam: the United Khasi Hills an ...
,
Sikkim Sikkim ( ; ) is a States and union territories of India, state in northeastern India. It borders the Tibet Autonomous Region of China in the north and northeast, Bhutan in the east, Koshi Province of Nepal in the west, and West Bengal in the ...
,
Arunachal Pradesh Arunachal Pradesh (; ) is a States and union territories of India, state in northeast India. It was formed from the North-East Frontier Agency (NEFA) region, and India declared it as a state on 20 February 1987. Itanagar is its capital and la ...
,
Tripura Tripura () is a States and union territories of India, state in northeastern India. The List of states and union territories of India by area, third-smallest state in the country, it covers ; and the seventh-least populous state with a populat ...
,
Mizoram Mizoram is a states and union territories of India, state in northeastern India, with Aizawl as its Capital city, capital and largest city. It shares 722-kilometres (449 miles) of international borders with Bangladesh to the west, and Myanmar t ...
and
Nagaland Nagaland () is a States and union territories of India, state in the northeast India, north-eastern region of India. It is bordered by the Indian states of Arunachal Pradesh to the north, Assam to the west, Manipur to the south, and the Naga Sel ...
as well as parts of eastern state like
West Bengal West Bengal (; Bengali language, Bengali: , , abbr. WB) is a States and union territories of India, state in the East India, eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabi ...
and more recently in southern states like
Kerala Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...
,
Telangana Telangana is a States and union territories of India, state in India situated in the Southern India, south-central part of the Indian subcontinent on the high Deccan Plateau. It is the List of states and union territories of India by area, ele ...
,
Tamil Nadu Tamil Nadu (; , TN) is the southernmost States and union territories of India, state of India. The List of states and union territories of India by area, tenth largest Indian state by area and the List of states and union territories of Indi ...
. Hindi films and TV serials were banned in Manipur in 2000, as a result local television stations began broadcasting subtitled Korean dramas instead from
Arirang TV Arirang TV () is a South Korean international broadcaster owned and operated by Korea International Broadcasting Foundation. It broadcasts current news and programs offering political, economic, and cultural content from a Korean perspective t ...
and
KBS World KBS World () is the international broadcasting division of the South Korean broadcast television network Korean Broadcasting System. The division operates KBS World TV, KBS World Radio, and . History The foreign-language radio broadcast from ...
. Many young people in north-eastern, eastern, northern and southern parts of India mimic the hairstyles, clothes of Korean actors while Korean fashion became very popular in the region. As part of cultural exchange, public broadcaster
Doordarshan Doordarshan (), abbreviated as DD, is India's State-owned enterprise, state-owned public broadcasting, public television broadcaster. Established by the Government of India on 15 September 1959, it is owned by the Ministry of Information and B ...
telecast ''
Emperor of the Sea ''Emperor of the Sea'' (; literally "Sea God") is an epic South Korean television drama series starring Choi Soo-jong, Chae Shi-ra, Song Il-kook, Soo Ae and Chae Jung-an. It aired on KBS2 from November 24, 2004, to May 25, 2005, on Wednesd ...
'' and ''
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
''. Korean dramas are dubbed in
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
on
Puthuyugam TV Puthuyugam TV is an Indian Tamil-language general entertainment channel based in Chennai, India. It complements its sister channel Puthiya Thalaimurai TV, which was launched on 23 October 2013. It is run by Chennai-based The New Era Media Corpo ...
such as ''Boys Over Flowers'', ''My Love from Another Star'', '' Playful Kiss'' and many more. ''Full House'' and ''Hwang Jini'' started airing on Firangi channel in 2008. Reliance Big TV offered
KBS World KBS World () is the international broadcasting division of the South Korean broadcast television network Korean Broadcasting System. The division operates KBS World TV, KBS World Radio, and . History The foreign-language radio broadcast from ...
to its subscribers from 2009 on satellite television. Local fan clubs got help from
Consul-General A consul is an official representative of a government who resides in a foreign country to assist and protect citizens of the consul's country, and to promote and facilitate commercial and diplomatic relations between the two countries. A consu ...
of South Korea while Korean Cultural Centre in India (KCCI) under South Korean embassy started mapping popularity of K-dramas. As per KCCI, the motivation to understand Korean drama properly without
subtitles Subtitles are texts representing the contents of the audio in a film, television show, opera or other audiovisual media. Subtitles might provide a transcription or translation of spoken dialogue. Although naming conventions can vary, caption ...
is driving the uptake of Korean language classes among the youth with females outnumbering males.
DD Bharati DD Bharati is an Indian state-owned art and culture television channel, founded by the Government of India, owned by the Ministry of Information and Broadcasting. It is the flagship channel of Doordarshan was launched on 26 January 2002, by c ...
broadcast period drama ''Hur Jun'' in 2014 that received highest viewer ratings of 34 million from January to October 2014. Online streaming platform
ZEE5 ZEE5 or Z5 is an Indian subscription video on demand and over-the-top streaming service, owned by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on We ...
launched ''
Descendants of the Sun ''Descendants of the Sun'' () is a 2016 South Korean television series starring Song Joong-ki, Song Hye-kyo, Jin Goo, and Kim Ji-won. It aired on KBS2 from February 24 to April 14, 2016, for 16 episodes. KBS then aired three additional spec ...
'' to test the Indian market from February 8 to March 1, 2017, and found overwhelming positive response for Korean content with viewership ran close to 56 million. The telecast of Korean drama on
Cable TV Cable television is a system of delivering television broadcast programming, programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This ...
in 2017 stopped as
Korean Broadcasting System The Korean Broadcasting System (KBS; ) is the public broadcasting, national broadcaster of South Korea. Founded in 1927, it is one of the leading South Korean television and radio broadcasters under the government of South Korea. The KBS ope ...
Network wanted to raise syndication charges due to accumulation of large viewer-ship base in India that included pockets of
Bihar Bihar ( ) is a states and union territories of India, state in Eastern India. It is the list of states and union territories of India by population, second largest state by population, the List of states and union territories of India by are ...
,
Kerala Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...
and
Uttar Pradesh Uttar Pradesh ( ; UP) is a States and union territories of India, state in North India, northern India. With over 241 million inhabitants, it is the List of states and union territories of India by population, most populated state in In ...
due to short 16 to 20 episodes format that are easier for
binge-watching Binge-watching (also called binge-viewing) is the practice of watching entertainment or informational content for a prolonged time span, usually a single television show. Statistics Binge-watching overlaps with marathon (media), marathon viewin ...
. With increasing interest in Korean content among younger generation from tier-1 cities,
Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
through its My Galaxy mobile application is partnering with
Korean Broadcasting System The Korean Broadcasting System (KBS; ) is the public broadcasting, national broadcaster of South Korea. Founded in 1927, it is one of the leading South Korean television and radio broadcasters under the government of South Korea. The KBS ope ...
(KBS) in 2019 to bring exclusive content for 20 million Indian users. With
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, Dish TV started premium K-dramas dubbed in Hindi and
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
. Korean dramas are also driving highest viewer-ship on
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
with second season of TV series ''Kingdom (South Korean TV series), Kingdom'' attained the Top 10 series row as of March 2020. ''
It's Okay to Not Be Okay ''It's Okay to Not Be Okay'' () is a 2020 Korean drama, South Korean Romance film, romantic comedy drama television series written by Jo Yong, directed by Park Shin-woo, and starring Kim Soo-hyun, Seo Yea-ji, and Oh Jung-se. The series follows ...
'' is on Netflix Top 10 list in India for several weeks in August 2020 which has jumped to number 3 position. Netflix is increasing investment on Korean content to capture the Indian market. Over-the-top media service (OTT) MX Player confirmed rising popularity and demand of Korean dramas among millennial population especially the women audience and is now making deals with South Korean television and radio network company Seoul Broadcasting System (SBS) to bring more content in India. Korean dramas and films became most visited category for ShortsTV in India. As per media experts, the relatable themes in Korean content is fast catching the imagination of general public of almost every age group that is going mainstream and driving highest viewing especially after 92nd Academy Awards winning movie Parasite (2019 film), ''Parasite'' due to the shared Asian cultural heritage and societal values. As per Parrot Analytics report, K-drama series ''
Crash Landing on You ''Crash Landing on You'' () is a South Korean television series written by Park Ji-eun, directed by Lee Jeong-hyo, and starring Hyun Bin, Son Ye-jin, Seo Ji-hye and Kim Jung-hyun. It aired on tvN from December 14, 2019 to February 16, 202 ...
'', is on demand 1.2 times than an average TV series that is 89.8% more than all drama titles shown in India forcing broadcasters to make extra slots as women are at the forefront of consumer demand in Korean content category. The COVID-19 lockdown in India proved to be an inflection point in 2020–2021 when Korean drama moved from a niche sub-culture segment to mainstream due to services like Netflix, Viki (streaming service), Rakuten Viki and YouTube. It penetrated to every age group and social background. The popularity of Korean drama forced many over-the-top media service in India such as MX Player, Viu and
ZEE5 ZEE5 or Z5 is an Indian subscription video on demand and over-the-top streaming service, owned by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on We ...
to bring the dubbed versions in local language that will help cater to large non English speaking audience.


= Nepal

= Interest for Korean dramas in the Nepal began when ''Winter Sonata'' aired on Kantipur Television Network in the mid-2000s. This led to the popularity of other K-dramas such as ''Boys Over Flowers'', ''Autumn In My Heart'', ''You Are Beautiful'' and ''Full House'' to name a few. Popularity of Korean media products has also led to interest of learning the Korean language and has resulted in the emergence of Korean language tutorials that air on ABC Television (Nepal), ABC Television in the country. Korean dramas have become popular among Nepali youth and markets are often frequented by teenagers looking to buy the latest dramas. The hairstyles and fashion of Korean actors have influenced the fashion sense of Nepali youth. Fascinated by the lifestyle and food of Korea, restaurants serving Korean cuisine have also been established in the country.


= Sri Lanka

= In Sri Lanka, the Independent Television Network aired ''Full House'' in 2009 and it proved popular. ''Dae Jang Geum'' aired on Sri Lanka Rupavahini Corporation, Rupavahini in 2012 and was dubbed in Sinhala under the title ''Sujatha Diyani (සුජාත දියණී)'', meaning "The Pure, Valuable Daughter" and received a viewer rate of over 90%. The Independent Television Network, Rupavahini, TV Derana, Sirasa TV, Swarnavahini and TV 1 (Sri Lankan TV channel), TV 1 air Korean dramas dubbed in the Sinhala language, Sinhalese language. Streaming service, Iflix also streams many Korean dramas with English and Sinhalese subtitles in the country, some as early as 24 hours after their original Korean broadcast. Additionally, the popularity of Korean pop culture in the country has led to an increasingly warm reception towards Korean people.


Middle East and North Africa

Since the mid-2000s, Israel, Iran, Morocco and Egypt have become major consumers of Korean culture. Following the success of Korean dramas in the Middle East & North Africa, the Korean Culture and Information Service, Korean Overseas Information Service made ''
Winter Sonata ''Winter Sonata'' () is a 2002 South Korean television drama series, starring Bae Yong-joon and Choi Ji-woo. It is the second part of the season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok-ho. Filming primarily took ...
'' available with Arabic subtitles on several state-run Egyptian television networks. According to Youna Kim (2007), "The broadcast was part of the government's efforts to improve the image of South Korea in the Middle East, where there is little understanding and exposure towards Korean culture" (p. 31). ''The New York Times'' reported that the intent behind this was to contribute towards positive relations between Arab & Berber audiences and South Korean soldiers stationed in northern Iraq. MBC4 (MBC Group, Middle East Broadcasting Channel) played a major role in increasing the Korean wave's popularity in the MENA region (Middle East and North Africa). This broadcasting channel hosted a series of Korean drama, paying for the Arabic subtitles or dubbed. starting 2012 such as ''Boys Over Flowers'' (أيام الزهور), You're Beautiful (TV series), ''You're Beautiful'' (أنت جميلة), ''Dream High'' (حلم الشباب), Coffee Prince (2007 TV series), ''Coffee Prince'' (مقهى الأمير). Some Arab countries opposed Korean content (dramas, reality show) out of fear that their youth would abandon Islamic traditions in order to adopt Western modernity. However, this did not stop the Korean industries from exporting more Korean Dramas to the Arab world in the following years such as ''
The Heirs ''The Heirs'' (), also known as ''The Inheritors'', is a Korean drama, South Korean television series starring Lee Min-ho, Park Shin-hye, and Kim Woo-bin. Written by Kim Eun-sook, the drama is set in a high school populated by the privileged an ...
'' (الورثة). The popularity of Korean dramas in the MENA region-and its continuous growth- originates from the content of these dramas. As the majority of the plots of Korean dramas focus on social issues (love between different social classes or family problems for instance), the Arab audiences fit themselves and could relate to the Korean socio-cultural values as they seem appealing to them. So Korean dramas play the role of an equilibrium point where two, somehow, different cultures could create a new cultural space where these two different cultures could meet. LBC SAT and Rotana Drama (Rotana Group) played a major role in increasing the Korean wave's popularity in the MENA region (Middle East and North Africa). This broadcasting channel hosted a series of Korean dramas, paying for the Arabic subtitles starting in 2022, such as ''Medal of the Republic (TV series), Medal of the Republic'', ''When I Was the Most Beautiful'', ''Extraordinary You'', ''Find Me in Your Memory'', ''Love in Sadness'', ''
The Red Sleeve ''The Red Sleeve'' () is a South Korean television series starring Lee Jun-ho (entertainer), Lee Jun-ho, Lee Se-young, and Kang Hoon. It is a fictionalised account of the lives of Jeongjo of Joseon, King Jeongjo and his royal consort Royal No ...
'', and ''My Secret Terrius''. The Arab audiences fit themselves and could relate to the Korean socio-cultural values as they seem appealing to them. So Korean dramas play the role of an equilibrium point where two, somehow, different cultures could create a new cultural space where these two cultures could meet. Fear that the learning rituals embedded in the show would lead Kuwaiti youth to abandon their traditions wholesale in order to adopt Western morality wholesale. However, this did not stop the Korean industries from exporting more Korean dramas to the Arab world in the following years.


= Iran

= Iran's state broadcaster, Islamic Republic of Iran Broadcasting (IRIB), aired several Korean dramas during prime time slots in recent years, with this decision attributed by some to their
Confucian Confucianism, also known as Ruism or Ru classicism, is a system of thought and behavior originating in ancient China, and is variously described as a tradition, philosophy, religion, theory of government, or way of life. Founded by Confucius ...
values of respect for others, which are "closely aligned to Islamic culture", while in contrast, Western productions often fail to satisfy the criteria set by Iran's Ministry of Culture and Islamic Guidance. In October 2012, the ''Tehran Times'' reported that IRIB representatives visited South Korea to visit filming locations in an effort to strengthen "cultural affinities" between the two countries and to seek avenues for further cooperation between KBS and IRIB.IRIB director visits location of South Korean TV series popular in Iran
, ''The Tehran Times''
In 2008, the Korean drama ''
Jumong Dongmyeong of Goguryeo (), personal name Ko Chumong (), was the founding monarch of the kingdom of Goguryeo, and was worshipped as a god-king by the people of Goguryeo and Goryeo. King Dongmyeong was also an important figure for the kingdom of ...
'' achieved 85% viewership in Iran, According to Reuters, until recently audiences in Iran have had little choice in broadcast material and thus programs that are aired by IRIB often attain higher viewership ratings in Iran than in South Korea; for example, the most popular episodes of ''
Jumong Dongmyeong of Goguryeo (), personal name Ko Chumong (), was the founding monarch of the kingdom of Goguryeo, and was worshipped as a god-king by the people of Goguryeo and Goryeo. King Dongmyeong was also an important figure for the kingdom of ...
'' attracted over 90% of Iranian audience (compared to 40% in South Korea), propelling its lead actor Song Il-kook, Song Il-gook to superstar status in Iran.


= Iraq

= In the early 2000s, Korean dramas were aired for South Korean troops stationed in northern Iraq as part of Multi-National Force – Iraq, coalition forces led by the United States during the Iraq War. With the end of the war and the subsequent withdrawal of South Korean military personnel from the country, efforts were made to expand availability of K-dramas to the ordinary citizens of Iraq. In 2012, the Korean drama '' Hur Jun'' reportedly attained a viewership of over 90% in the Kurdistan region of Iraq. Its lead actor Jun Kwang-ryul was invited by the federal government of Iraq to visit the city of Sulaymaniyah in Kurdistan, at the special request of the country's First Lady, Hero Ibrahim Ahmed.


= Egypt

= ''
Autumn in My Heart ''Autumn in My Heart'' () is a 2000 South Korean romantic television drama starring Song Seung-heon, Song Hye-kyo, and Won Bin. The series is the first installment of season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok ...
'', one of the earliest Korean dramas brought over to the Middle East, was made available for viewing after five months of "persistent negotiations" between the South Korean embassy and an Egyptian state-run broadcasting company. Shortly after the series ended, the embassy reported that it had received over 400 phone calls and love letters from fans from all over the country. According to the secretary of the South Korean embassy in Cairo Lee Ki-seok, Korea's involvement in the Iraq War had significantly undermined its reputation among Egyptians, but the screening of ''Autumn in My Heart'' proved "extremely effective" in reversing negative attitudes.


Europe


= Romania

= The first Korean drama in Romania was aired on TVR (TV network), TVR in August 2009 with ''
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
'', and in the following month it became the third most popular television program in the country. Since then, Korean dramas have seen high ratings and further success.


= Turkey

= The first Korean drama broadcast on television in Turkey began airing on TRT 1 in late 2005. The first series was ''The Merchant (TV series), The Merchant'' (Tacir). It came to :tr:Meltem TV, Meltem TV in mid-2009 and the first series was ''
Dae Jang Geum ''Jewel in the Palace'' () is a 2003 South Korean historical drama television series directed by Lee Byung-hoon. It first aired on MBC from September 15, 2003, to March 23, 2004, where it was the top program with an average viewership rati ...
'' (Saraydaki Mücevher). It began airing on Mesaj TV at the same time. However, as a result of the closure of Mesaj TV on 1 December 2021, they switched to Meltem TV to watch Korean dramas. Until 2013, Korean series had achieved ratings. In April 2020, the Korean series ''The King's Daughter, Soo Baek-hyang'' (Kralın Kızı), which was broadcast on TRT 1 during the daytime, was removed from the air. In 2021, Korean dramas were broadcast on TRT 1 at midnight. In January 2022, the last known TRT foreign series, ''Queen Seondeok (TV series), Queen Seondeok'' (Muhteşem Kraliçe) Korean series, was removed from the air on TRT 1. It was bid farewell 50 years after the broadcast of TRT's first foreign series in 1972. The last Turkish TV channel to broadcast Korean dramas, Meltem TV, was finally removed from the air in 2024.


North America


= United States

= The Asian Americans, Asian American-targeted cable TV channels AZN Television and ImaginAsian aired Korean dramas alongside content from China, Japan, India, Thailand and other parts of Asia. The dramas were aimed at the Asian American community before the channels dissolved in 2008 and 2011 respectively. In November 2008,
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
began offering several Korean dramas as part of its video selection. In August 2009, DramaFever began offering free subtitled video streaming service, with video advertisements, in the United States. Singapore-based Viki (streaming service), Viki streams popular Korean dramas across the world including North America, with subtitles in 70 languages. Companies in Asia have also designed streaming services available online and as mobile apps targeted towards overseas Asian communities. "MobiTV" created by the Sri Lankan company, Bhasha is a streaming service and mobile app aimed at the Sri Lankan community and streams Korean dramas dubbed in the Sinhalese language alongside other content aired in Sri Lanka. "Roopa", created by the same company, is another service available as a mobile app also aimed at the Sri Lankan community, it too streams Korean dramas dubbed in the Sinhalese language. Chinese company PPTV is another example, a mobile app, "PPTV网络电视HD" streams Korean dramas aimed at the Chinese community alongside content that is primarily available in Standard Chinese, Mandarin, Cantonese and Korean language, Korean but also increasingly in English. Additionally, Korean dramas are available at online DVD retailers. Some Korean dramas, however, are not available for DVD region code, region 1 (North America) encoding and NTSC video format. Amazon (company), Amazon offers streaming of ''Winter Sonata'' for a fee. KBFD-DT in Honolulu County, Hawaii, Honolulu, Hawaii broadcasts a majority of Korean dramas on its daily schedule, as well as offering the programs on sale at its website and on demand through its K-Life channel on Time Warner Cable, Oceanic Time Warner Cable. Another Honolulu outlet, KHII-TV devotes three hours of its Sunday afternoon schedule to Korean dramas. KTSF, a channel aimed at the Asian American community in San Francisco, California airs Korean dramas as part of its schedule alongside content in Mandarin, Tagalog, Hindi, Korean, Vietnamese language, Vietnamese, Japanese language, Japanese, Taiwanese Hokkien, Taiwanese and Cantonese.


South America

Between 2001 and 2002, South America began to absorb Korean programming. The 1997 series '' Star in My Heart'' began its successful broadcast in Chile, Peru and other countries in the area, but these last two were where More had repercussions, including an Ahn Jae-wook fan club founded. In 2002,
Winter Sonata ''Winter Sonata'' () is a 2002 South Korean television drama series, starring Bae Yong-joon and Choi Ji-woo. It is the second part of the season-themed tetralogy '' Endless Love'' drama series directed by Yoon Seok-ho. Filming primarily took ...
, produced by KBS2, KBS 2TV, became the first series in the region to match the success of Boys Over Flowers (2009 TV series), Meteor Garden, attracting a cult following in Asia. Marketing sales, including DVD sets and novels, exceeded $3.5 million in Japan. In 2004, then-Japanese Prime Minister Junichiro Koizumi noted that the series' male lead was "more popular than I am in Japan." Other Korean dramas released in later years such as Dae Jang Geum, Jewel in the Palace (2003) and
Full House ''Full House'' is an American television sitcom created by Jeff Franklin for American Broadcasting Company, ABC. The show is about the recently widowed father Danny Tanner who enlists his brother-in-law Jesse Katsopolis and childhood best friend ...
(2004) had comparable levels of success.


= Chile

= In Chile, which was one of the first countries on a global level, the phenomenon of Korean wave, which is also known as hallyu, began with the first drama aired that was the original 1997 MBC TV (South Korean TV channel), MBC series Star in My Heart in 2001 by Chilevisión past midnight and later years later in 2003 it was retransmitted by in Chillán, but it was not until 2006, when Stairway to Heaven was broadcast at 1:00 pm on the public television channel Televisión Nacional de Chile, which achieved notoriety of this genre being compared to ''La madrastra (1981 TV series), La madrastra''—an old very successful Chilean soap opera—due to the high audience figures in its schedule competing directly with other channels, it was also broadcast by TV Chile to other continents dubbed into Spanish.


Ratings and viewership

Audience measurement, Viewership ratings are provided by two companies in South Korea: Nielsen Korea and TNmS. Originally, Media Service Korea (MSK) was the sole company providing TV viewership ratings using people meter since 1992, but was only limited to Seoul Capital Area. In 1998, TNS Media Korea began as a rival company in partnership with Kantar TNS, Taylor Nelson Sofres (TNS) which extended the service to five major cities; it was officially launched in June 1999 with a more sophisticated viewership rating survey technique. While, in August 1999, Nielsen Corporation, AC Nielsen acquired MSK and rebranded it as AC Nielsen Korea and expanded the audience rating survey to the whole country with the aim to increase the credibility of the ratings. In 2005, AC Nielsen Korea signed a merger with AGB Group and Nielsen Media Research, AGB Nielsen Media Research was established. AGB Nielsen Media Research merged with KADD Nielsen Media Research in January 2013, and the official name was changed to Nielsen Korea. In 2010, TNS Media Korea was renamed to TNmS (Total National Multimedia Statistics). Since late 2018, TNmS stopped providing data to the public through their websites, and instead occasionally releases the ratings through news agencies such as BreakNews.


List of highest-rated series on terrestrial television

The list was compiled from data by Nielsen Korea, based on the episode of the highest viewership since 1992.


By household rating


  • By viewers


List of highest-rated series on cable television

*


By household rating


By viewers


  • See also

    * List of South Korean television series * History of Korean animation *
    Korean Wave The Korean Wave, or ''hallyu'' (; ), is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-p ...
    * Manhwa * Mass media in South Korea * International mass media of South Korea * South Korean culture * South Korean television dramas in the Philippines * Television in South Korea * Webtoon * Taiwanese television drama * Philippine television drama * Japanese television drama * Chinese television drama


    Footnotes


    References


    Bibliography

    * * * * * * * * * * * * * * * * * * * * * {{WorldTV Asian drama Culture of South Korea Soap operas South Korean drama television series, * Television drama