is a

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

creative director A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...

and Co-CEO of the Hakuhodo Kettle.

Career

He graduated

Sophia University Sophia University (Japanese language, Japanese: 上智大学, ''Jōchi Daigaku''; Latin: ''Universitas Sedis Sapientiae'') is a private List of Jesuit educational institutions, Jesuit research university in Tokyo, Tokyo, Japan. Founded in 1913 by ...

and started working in a corporate communication department at

Hakuhodo is a Japanese advertising and public relations company owned by Hakuhodo DY Holdings. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo. History Hakuhodo is one of the oldest advertising agencies in Japan and was founded ...

in 1993. He was on loan to The

Asahi Shimbun is a Japanese daily newspaper founded in 1879. It is one of the oldest newspapers in Japan and Asia, and is considered a newspaper of record for Japan. The ''Asahi Shimbun'' is one of the five largest newspapers in Japan along with the ''Yom ...

. He was an editorial director of “SEVEN”, which was a newspaper for younger readers sold at

Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...

and such. He was the chief editor of “Kokoku”, published by Hakuhodo from 2002 to 2004. He launched “ Japan Booksellers’ Award” in 2004, currently a board member of the NPO Japan Booksellers’ Award committee. He founded the Hakuhodo Kettle in 2006. He was involved in 50 years anniversary collaboration of Weekly Shonen Sunday and

Weekly Shonen Magazine Weekly refers to a repeating event happening once a week Weekly, The Weekly, or variations, may also refer to: News media * ''Weekly'' (news magazine), an English-language national news magazine published in Mauritius *Weekly newspaper, any news ...

KDDI () is a Japanese telecommunications operator. It was established in 2000 through the merger of , , and . In 2001, it merged with a subsidiary named Au, which was formed through the merger of seven automotive and mobile phone companies from t ...

Itochu Corporation is a Japanese corporation based in Umeda, Kita-ku, Osaka and Aoyama, Minato, Tokyo. It is one of the largest Japanese ''sogo shosha'' (general trading and investment companies) distinguished by the strength of its textile business and its suc ...

, “MOTTAINAI” ad campaign. Also, he was the chief editor of the culture magazine “Kettle” and an area news site “Akasaka Economic Press”. He has published “How Koichiro Shima Makes Ideas”, “The Planning Skills”, “This Tweet Better Be Memorized”, and “Editing Method That Activates People and Sell Goods – How to Make Brand ‘Media’".

Works

* How Koichiro Shima Makes Ideas (Discover 21, 2007) * The Planning Skills (Shoeisha, 2009) * Editing Method That Activates People and Sell Goods – How to Make Brand ‘Media' (Seibundo Shinkosha, 2010) * This Tweet better be memorized (Kodansha, 2010) * Why You Come Up with Ideas in Book Stores (Shodensha, 2013)

References

External links

Hakuhodo Kettle
{{DEFAULTSORT:Shima, Koichiro 1968 births Living people Creative directors Japanese chief executives 21st-century Japanese writers Sophia University alumni Japanese magazine editors 21st-century Japanese male writers Japanese newspaper editors