Klik () is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.

Overview

In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.

History

Between 1992 and 2003, products using the sub-brand Glik were sold to the

Ultra-Orthodox Haredi Judaism (, ) is a branch of Orthodox Judaism that is characterized by its strict interpretation of religious sources and its accepted (Jewish law) and traditions, in opposition to more accommodating values and practices. Its members are ...

community and were kosher certified by

Edah HaChareidis The Charedi Community of Jerusalem (, ''haEdah haCharedit'', Ashkenazi pronunciation: ''ho-Aideh HaCharaidis'' or ''ho-Eido ha-Chareidis''; "Community of God-Fearers") is a large Haredi Jewish communal organization based in Jerusalem. It has s ...

. In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price. In 2016 following an attempted coverup of ''

Salmonella ''Salmonella'' is a genus of bacillus (shape), rod-shaped, (bacillus) Gram-negative bacteria of the family Enterobacteriaceae. The two known species of ''Salmonella'' are ''Salmonella enterica'' and ''Salmonella bongori''. ''S. enterica'' ...

'' contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products
Globes, 31 July 2016

References

{{Unilever Brand name chocolate Israeli brands Unilever brands Israeli confectionery Words and phrases in Modern Hebrew