Kiwi Minipris also known as just Kiwi (stylised as KIWI) is a Scandinavian

supermarket chain A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

that has over 700 retail outlets in

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

. Kiwi has about 14,000 employees. In addition to premium brands it also carries the

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

First Price. In Denmark, Kiwi was a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

between NorgesGruppen and Dagrofa. Kiwi was owned and operated by Norwegian businessman Per-Erik Burud. After Burud's death, Jan Paul Bjørkøy was constituted as new leader of the chain. The company is a participant in the ''Nøkkellhullsmerket'' ("keyhole mark") program. This is an initiative backed by health and nutrition institutions throughout Sweden, Denmark, and Norway, which aims to mark certain food items as healthy.

Kiwi Denmark

In Denmark, Kiwi primarily operated in

Jutland Jutland (; , ''Jyske Halvø'' or ''Cimbriske Halvø''; , ''Kimbrische Halbinsel'' or ''Jütische Halbinsel'') is a peninsula of Northern Europe that forms the continental portion of Denmark and part of northern Germany (Schleswig-Holstein). It ...

and

Funen Funen (, ), is the third-largest List of islands of Denmark, island of Denmark, after Zealand and North Jutlandic Island, Vendsyssel-Thy, with an area of . It is the List of islands by area, 165th-largest island in the world. It is located in th ...

. It had only two stores in other locations. In June 2010 it opened its first store in the capital region. It was located in the Østerbro region of Copenhagen. In April 2017 it was announced that all stores in Denmark would cease to operate under the Kiwi brand. Thirty stores would continue under the SPAR or Meny brands.

References

External links

Norwegian Website

Danish Website
Supermarkets of Norway Retail companies established in 1979 Supermarkets of Denmark Norwegian brands Norwegian companies established in 1979 {{norway-company-stub