Kith (sometimes stylized as KITH) is an American fashion and lifestyle brand established in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

in 2011 by

Ronnie Fieg Ronnie Fieg (born 1982) is an American footwear and clothing designer, entrepreneur and the owner-operator of American retail fashion establishment and brand Kith. Early life and education Aaron 'Ronnie' Fieg was born and raised in Jamaica, Que ...

. The brand began as a footwear retailer, and later expanded to streetwear and fashion. Kith operates twelve locations worldwide, and three

store-within-a-store A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs ...

locations in

Bergdorf Goodman Bergdorf Goodman Inc. is an American luxury department store based in New York City, founded in 1899 by Herman Bergdorf. , it operates a women's store and a men's store across the street from each other on Fifth Avenue in Midtown Manhattan. ...

, Hirshleifers, and

Selfridges Selfridges, also known as Selfridges & Co., is a chain of upmarket department stores in the United Kingdom that is operated by Selfridges Retail Limited. It was founded by Harry Gordon Selfridge in 1908. The historic Daniel Burnham-designed Self ...

History

On November 11, 2011, Ronnie Fieg opened up an apparel and footwear boutique called Kith NYC. Kith carries brands including Yeezy, Stampd, Timberland,

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

, Red Wing, Clarks, Asics, Danner,

New Balance New Balance Athletics, Inc. (NB), doing business as New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Su ...

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

, Gourmet, and Native Footwear. As of October 2022, it has twelve locations; the first location opened was in

Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

, and the second in Manhattan. In December 2015, the brand opened its first women's retail location in Manhattan. In August 2015, Fieg updated his Brooklyn store. The renovated space featured the new Kith Treats

cereal A cereal is a grass cultivated for its edible grain. Cereals are the world's largest crops, and are therefore staple foods. They include rice, wheat, rye, oats, barley, millet, and maize ( Corn). Edible grains from other plant families, ...

bar business, 750 cast white Air Jordan 2s hanging from the ceiling and overall design by Daniel Arsham and Alex Mustonen of

Snarkitecture Snarkitecture is a New York-based collaborative practice founded by Daniel Arsham and Alex Mustonen. About Snarkitecture's work is focused on designing within existing spaces or collaboration with other artists and designers. They aim to reuse or ...

, who would go on to design the store's other locations as well. Kith Treats is a bar offering 23 varieties of

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

with assorted toppings and milk selections, as well as ice cream. In July 2016, Kith opened a co-branded six month

pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to latch onto a fad or scheduled e ...

in collaboration with Nike also containing a custom Kith Treats, adjacent to the brand's

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

location. The design included white cast air Jordan 4s in reference to it being the company's fourth location. That year's "90's look" collection at drew attention at

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...

and involved 25 other brands. The company then opened a pop-up store in

Aspen, Colorado Aspen is the List of municipalities in Colorado#Home rule municipality, home rule city that is the county seat and the List of municipalities in Colorado, most populous municipality of Pitkin County, Colorado, United States. The city population ...

and a permanent location in Miami. Participating brands included

A Bathing Ape , also known as BAPE, is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.

, Nike,

, ''

Power Rangers ''Power Rangers'' is an American media franchise created by Haim Saban, Shuki Levy and Shotaro Ishinomori built around a live-action superhero television series, based on the Japanese tokusatsu franchise ''Super Sentai''. It is currently ow ...

'' and ''Rugrats''. In 2017, Kith added an

Aimé Leon Dore Aimé Leon Dore (pronounced ''ay-mey lee-on door'') is a fashion and lifestyle brand founded in March 2014 by Teddy Santis. Based in Queens, New York, the brand's flagship store is located on Mulberry Street in Nolita, Manhattan. Etymology T ...

x KITH collaboration to its line. Fieg also expanded the Kith treats business, including a collaboration with

Cap'n Crunch Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as ''Cap'n Crunch'', Quaker Oats has introduced numerou ...

, new pop-up shops and an accessories and apparel line. In 2018, Kith collaborated with

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

Tommy Hilfiger Thomas Jacob Hilfiger ( ; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger (company), Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's P ...

, and

The Jetsons ''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produc ...

. Upcoming Kith collaborations with

Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...

and

Greg Lauren Greg Lauren (né Greg Lauren Dana Smith; born ) is an American actor, painter and fashion designer. He is the nephew of fashion designer Ralph Lauren. Early life Lauren was born in New York City, into a family of Belarusian-Jewish descent, and i ...

were teased by Fieg via

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. During 2017, Kith added a collaboration with Nike and

LeBron James LeBron Raymone James Sr. ( ; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is the NBA's all-time leading scorer and ...

and also an art/apparel project with visual artist

Daniel Arsham Daniel Lambert Arsham (born 8 September 1980) is an American visual artist. He lives and works in New York City. Early life and education Born in Cleveland, Ohio and raised in Miami, Florida, Arsham was 12 when Hurricane Andrew destroyed hi ...

. Together with

BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...

, Kith has designed a version of the BMW M4 Competition (G82) and BMW i4 M50 (G26), constructing exclusive modifications to the interior and exterior. 150 M4's and 7 i4's are available in this limited-edition model, across three color selections and optional equipment for the M4, and only 1 color option with all-Individual equipment for the i4. Kith has also expanded its presence in the luxury fashion market through collaborations with high-end designers, such as its partnership with

in 2019, which marked a significant moment in the fusion of streetwear and luxury fashion. In 2024 KITH collaborated with

TAG Heuer TAG Heuer S.A., founded Heuer AG ( ) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde (TAG) in 1985, which purchased a majority stake in the company, forming ' ...

on a set of reissued Formula 1 watches. In 2024 KITH partnered with

Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...

on a men's suiting

capsule collection A capsule wardrobe is a minimalist collection of clothes that can be put together in different ways to cover a variety of outfits and occasions. The aim is to have an outfit suitable for any occasion without owning excessive items of clothing. Thi ...

in four parts, collaborating with

Martin Scorsese Martin Charles Scorsese ( , ; born November17, 1942) is an American filmmaker. One of the major figures of the New Hollywood era, he has received List of awards and nominations received by Martin Scorsese, many accolades, including an Academ ...

, Mike Tyson,

Lakeith Stanfield LaKeith Lee Stanfield (born August 12, 1991) is an American actor. He made his feature film debut in '' Short Term 12'' (2013), for which he was nominated for an Independent Spirit Award. He received further recognition for his roles in the fil ...

Pierce Brosnan Pierce Brendan Brosnan (born 16 May 1953) is an Irish actor and film producer. He was the fifth actor to play the fictional secret agent Portrayal of James Bond in film, James Bond in the List of James Bond films, James Bond film series, starri ...

.Everything You Need to Know About Kith and Giorgio Armani's Collaboration
''Hypebeast'', September 4, 2024

References

External links

* {{Official website, https://kith.com/ 2011 establishments in New York City American companies established in 2011 Clothing brands of the United States Clothing retailers of the United States Clothing companies based in New York City Shoe companies of the United States Clothing companies established in 2011 Retail companies established in 2011