KIQI (1010 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. It is owned by

Multicultural Broadcasting Multicultural Broadcasting is a media company based in New York City founded by Chinese-American businessman Arthur Liu. It caters mostly to the Asian American community and owns television and radio stations in several of the top markets in mu ...

and airs a

Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

talk

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. KIQI 1010 AM is

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

on KATD 990 AM in the

Sacramento Valley The Sacramento Valley is the area of the Central Valley of the U.S. state of California that lies north of the Sacramento–San Joaquin River Delta and is drained by the Sacramento River. It encompasses all or parts of ten Northern California ...

. Most shows are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...

where the hosts purchase time on the station and may advertise their companies and services. KIQI and KATD carry

Oakland Athletics The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...

baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...

games in Spanish. The station's

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are located near the

Civic Center A civic center or civic centre is a prominent land area within a community that is constructed to be its focal point or center. It usually contains of one or more dominant public buildings, which may also include a government building. Recently, ...

in San Francisco.

1010 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1010 kHz: 1010 AM is a Canadian clear-channel frequency. CFRB Toronto and CBR (AM), CBR Calgary, Alberta, Calgary are both list of broadcast station ...

is a Canadian

clear-channel A clear-channel station is a North American AM broadcasting, AM radio station that has the highest level of protection from Interference (communication), interference from other stations, particularly from nighttime skywave signals. This classifi ...

frequency, on which CFRB

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

and CBR

Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...

are the Class A dominant stations. KIQI broadcasts at 10,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s but must use a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

at all times to protect those and other stations on 1010 AM. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is at the

San Francisco–Oakland Bay Bridge The San Francisco–Oakland Bay Bridge, commonly referred to as the Bay Bridge, is a complex of bridges spanning San Francisco Bay in California. As part of Interstate 80 in California, Interstate 80 and the direct road between San Francisco an ...

toll plaza in

Oakland Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, with a population of 440,646 in 2020. A major West Coast port, Oakland is ...

History

This station first received its FCC

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

in 1950.History Cards for KIQI
fcc.gov. Retrieved June 22, 2018. During construction, it was assigned the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

KPOO, and then KRUZ, before settling on KSAY on January 5, 1957. In 1958, KSAY

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air.Information
from the Broadcasting Yearbook 1958 page A-250 Originally the station was a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, required to go off the air between sunset and sunrise. It was owned by the KSAY Broadcasting Company. In 1974, KSAY was sold to Peninsula FM, a broadcast company headed by radio entrepreneur James Gabbert, which also owned FM station KIOI at the time of acquisition. Upon its closure, the station's call sign was changed to the current KIQI, and flipped to

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

. By 1980, it switched to a

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

format with

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

music. In 1993, KIQI began

ing on KATD (990 AM) in

Pittsburg, California Pittsburg (formerly Black Diamond, New York Landing and New York of the Pacific) is a city in Contra Costa County, California, United States. It is an industrial suburb located on the southern shore of the Suisun Bay in the East Bay region of t ...

. Both stations were acquired by

in 2003. The company is based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and is headed by businessman Arthur Liu.

References

External links

IQI IQI Radio stations established in 1957 1957 establishments in California Multicultural Broadcasting stations {{California-radio-station-stub