Kinohimitsu Beauty Bar at OG Albert Complex

is a functional beauty and health brand owned by Kino Biotech, a leading integrated bio-

nutraceutical Nutraceutical is a terminology evolved scientifically & also through marketing which is used to imply a pharmaceutical effect from plant extracts, compounds, food products which have efficacy and therapeutic influence on clinical outcomes and patien ...

and

cosmeceutical Cosmeceuticals are cosmetic products with bioactive ingredients purported to have medical benefits. In the US, there are no legal requirements to prove that these products live up to their claims. The name is a portmanteau of "cosmetics" and " ...

public listed company in the Taiwan's GreTai Securities Market (GTSM) with its head office in Singapore. According to Euromonitor International, Kinohimitsu was the top selling beauty drink and

collagen Collagen () is the main structural protein in the extracellular matrix of the connective tissues of many animals. It is the most abundant protein in mammals, making up 25% to 35% of protein content. Amino acids are bound together to form a trip ...

drink in Malaysia and Singapore between 2008 and 2010. The brand name, (木の秘密) means the secret of Nature.

Business

Kinohimitsu has a distribution network of more than 6,000 points of sales in Asia, namely China, Singapore, Malaysia, Vietnam, Thailand, Cambodia and Indonesia. Kinohimitsu's products are sold in pharmacies, supermarkets and convenience stores. In 2014, Kinohimitsu opened its first beauty counter in Singapore at OG Orchard Point.

History

Kinohimitsu was established in 1998 and its Healthpad was the first product to be launched by Kino Biotech, which then was certified by US FDA as a medical device. Following the success of Healthpad, Hot Health Pad with Far Infra-Red was launched. In 2001, Kinohimitsu launched Beauty Drink 2500 mg, which was the first collagen drink in Southeast Asia. Kinohimitsu Collagen Diamond 5300 mg is most widely known, and it remains the company's best-selling product with over 1 million bottles sold worldwide. Famous celebrities such as China's Vicki Zhao, Hong Kong's

Tavia Yeung Tavia Yeung Sin-yiu (; born 30 August 1979), previously known as Tavia Yeung Yi (), is a Hong Kong people, Hong Kong actress. She is best known for starring in the television dramas ''Vigilante Force (TV series), Vigilante Force'' (2003), ''Moo ...

and Singapore's Phua Chu Kang and

Carrie Wong Carrie Wong Si Tian (born 1 January 1994) is a Singaporean actress. She was discovered through the reality television competition '' Hey Gorgeous''. Early life The only child of a housewife mother and father who works in a security firm, Wo ...

have also endorsed for Kinohimitsu.{{Cite web, url=http://www.kinobiotech.com/en/index.php/core-competencies/product-endorsement, title=Product Endorsement, website=www.kinobiotech.com, language=en-gb, accessdate=2017-02-15

References

Drink brands