King Broadcasting Company is an American former media conglomerate founded in 1946 by
Dorothy Bullitt. The company was owned by the Bullitt family until it was sold to the
Providence Journal Company in 1991; it is currently a
subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
Tegna
Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publi ...
as the licensee for its remaining stations. Based in
Seattle
Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
,
Washington, it began with one
AM radio
AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...
station and grew to include a large group of
broadcast television
Broadcast television systems (or terrestrial television systems outside the US and Canada) are the encoding or formatting systems for the transmission and reception of terrestrial television signals.
Analog television systems were standardized ...
and radio stations as well as a
cable television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
network throughout the
Western United States
The Western United States (also called the American West, the Western States, the Far West, the Western territories, and the West) is List of regions of the United States, census regions United States Census Bureau.
As American settlement i ...
.
History
In 1946, Dorothy Bullitt purchased Seattle radio station
KEVR, 1090 AM. KEVR had no network affiliation and relied entirely on syndicated programming from service providers such as World Transcription Service, MacGregor Transcription Service, and
Fredrick W. Ziv Productions. Due to this, KEVR aired programs such as ''
Boston Blackie
Boston Blackie is a fictional character created by author Jack Boyle (1881–1928). Blackie was originally depicted as a jewel thief and safecracker in Boyle's stories, and became a private detective in adaptations for films, radio and televisi ...
'', ''
The Shadow
The Shadow is a fictional character created by American magazine publishers Street & Smith and writer Walter B. Gibson. Originally created to be a mysterious radio show narrator and developed into a distinct literary character in 1931 by Gibs ...
'', ''
The Lone Ranger
The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture.
He first appeared in 1933 in a ...
'', and ''Calling All Cars'', programs the big network radio stations did not have. As a result, KEVR offered independent listening choices that maintained a rather large listening audience, the cost, of which, was supported by commercial advertising sponsors. Although not having a network was a tough proposition, the station prospered under Dorothy Bullitt's guidance.
In the early days, the Ziv Company also furnished syndicated television programming to KING-TV, such as ''
Highway Patrol
A highway patrol is a police unit, detail, or law enforcement agency created primarily for the purpose of overseeing and enforcing traffic safety compliance on roads and highways within a jurisdiction. They are also referred to in many countri ...
'', starring Broderick Crawford, and ''
Sea Hunt'', starring Lloyd Bridges.
Bullitt's radio station later raised its output power to 50,000 watts, the maximum allowed in the United States.
Also in 1947, Bullitt purchased call letters from a fishing boat and changed KEVR to KING.
In 1948, Dorothy Bullitt constructed
KING-FM at 98.1 to air classical music, her favorite. In 1949, she purchased KRSC-TV, Channel 5, for $375,000. The call letters of the television station were also changed to
KING-TV.
When KRSC-TV first went on the air Thanksgiving Day, November 25, 1948, under other ownership, it was the only television station west of Minneapolis and north of San Francisco. At that time, many considered television a fad and passing fancy. Consequently, making a go of a television station during this time period was a daunting effort.
On 30 September 1948, the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
announced a "freeze" on the granting of new television licenses (those already authorized were allowed to begin or continue operations). The commission had already granted over 100 licenses and was inundated with hundreds of additional applications. Unable to resolve several important interference, allocation and other technical questions because of this rush, the FCC believed that the freeze would allow it to hold hearings and study the issues, leading to something of a "master blueprint" for television in the United States. With the 14 April 1952 issuance of the commission's 6th Report and Order, the freeze was finally lifted.
Therefore, from November 25, 1948, to December 10, 1953, when
KOMO-TV
KOMO-TV (channel 4) is a television station in Seattle, Washington, United States, affiliated with American Broadcasting Company, ABC. It is owned by Sinclair Broadcast Group alongside Bellevue, Washington, Bellevue-licensed The CW, CW affiliate ...
came on the air, KING-TV was the only television station in Seattle, which allowed it to develop a progressive program, sales, and engineering infrastructure. Any stations, coming on the air in Seattle following the 1952 freeze lift, would have the task of developing their own methods. Therefore, KING-TV was ahead of the game when KOMO-TV began operations.
In the beginning, the station had only a few programs to televise. KING-TV's broadcast day began in late afternoon and finished by 10 p.m. each evening.
KING-TV became an
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
affiliate in 1959 after switching networks with rival KOMO-TV.
KING was the first local station in the United States to purchase a two-inch, quad, video tape machine from the Ampex Corporation at the
National Association of Broadcasters
The National Association of Broadcasters (NAB) is a Industry trade group, trade association and lobbying, lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasting, broadcasters in th ...
(NAB) convention in 1956. The machine was delivered and put into operation in November 1957.
Soon after buying Channel 5, Bullitt mandated what was one of the first local news operations in the country. She then helped shape it into a news unit that earned a national reputation for innovation and public service. KING-TV also excelled in producing local non-news programming.
"She had a very strong hand in determining policy. However, people called her the 'velvet steam roller,' which was a complimentary term meaning that she always used a kind, gentle hand when dealing with everyone. When Dorothy Bullitt made a suggestion, it was always interpreted as an order. I have never known anyone who had such a handle on what her employees, and the community in general, wanted and needed as Dorothy Bullitt," said Ancil Payne, who joined King Broadcasting in 1960 as an assistant to the vice president of the business division and retired in 1987 as president of the company.
Also in the 1970s, the company expanded, under the leadership of Edward Hewson, into the cable television arena with the formation of
King Videocable, which eventually expanded from its Northwestern base to serve around 500,000 customers from the West and into the Midwest.
Dorothy Bullitt remained president of the company until 1961 when she was succeeded by her son, Stimson Bullitt. She served as chairwoman of the board until 1967 and remained active until her death in 1989.
In 1972, Dorothy Bullitt's daughters assumed positions with the company's board of directors.
Priscilla "Patsy" Collins took charge of the board, and Harriet Stimson Bullitt became head of the board's executive committee. Payne also became president of the company that year, taking over for Stimson Bullitt, and would hold that position until
Steven A. Clifford was named president in 1987.
Following Dorothy Bullitt's death, the Bullitt family decided to exit the broadcasting industry and focus on environmental philanthropy with the Bullitt Foundation; as a result, the company was broken up and its assets were sold off in 1991.
On March 2 of that year, Bullitt's daughters announced that they would sell the television assets and the King Broadcasting name to the Providence Journal Company, publisher of ''
The Providence Journal
''The Providence Journal'', colloquially known as the ''ProJo'', is a daily newspaper serving the metropolitan area of Providence, the largest newspaper in Rhode Island, US. The newspaper was first published in 1829. The newspaper had won four ...
'' newspaper; the sale was completed the following year on February 25.
Meanwhile, the remaining radio stations were sold to various companies; the Seattle radio stations were sold to Classic Radio, Inc., which the Bullitt family retained control over until 1994.
The
mobile television company was spun off to its own management.
The company's
cable television systems were included in the sale to the Providence Journal Company and were integrated into their own cable holdings; these holdings were sold in 1995 and have since been absorbed into
Comcast
Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
.
The King Broadcasting stations were later acquired by the
Belo Corporation
Belo Corporation (; formerly A. H. Belo Corporation) was a Dallas, Texas-based media company that owned 20 commercial broadcasting television stations and three regional 24-hour news cycle, 24-hour United States cable news, cable news televisio ...
in 1997 with its purchase of the Providence Journal Company. Belo itself was acquired by the
Gannett Company
Gannett Co., Inc. ( ) is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation.
It owns the national newspaper ''USA Today'', as well as severa ...
in 2013. Gannett's print and broadcast assets were split into two companies in 2015, with King Broadcasting following the broadcast assets into the newly created
Tegna Inc.
Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publ ...
The King Broadcasting name lives on as a holding company within Tegna's corporate structure (as is also the case with other companies absorbed into Gannett such as
Multimedia
Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. T ...
and a forerunner of Combined Communications, Pacific and Southern Company). It is still the licensee for the former King Broadcasting television stations, except
KHNL, which Belo sold to
Raycom Media
Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama, Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom ...
in 1999, and (for a short while)
KGW
KGW (channel 8) is a television station in Portland, Oregon, United States, affiliated with NBC and owned by Tegna Inc. The station's studios are located on Jefferson Street in southwestern Portland, and its transmitter is located in the city's ...
, which was spun off to Sander Media as part of the Belo acquisition due to Gannett's ownership of the ''
Statesman Journal
The ''Statesman Journal'' is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the ''Oregon Statesman'', it later merged with the ''Capital Journal'' to form the current newspaper, the second-oldest in Orego ...
'' newspaper in
Salem, Ore. Gannett operated KGW through a
shared services agreement, an arrangement that was inherited by Tegna. However, KGW was reunited with its King Broadcasting stablemates when Tegna fully acquired the Sander-held stations in December 2015.
Former stations
* Stations are arranged in alphabetical order by state and
city of license
In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator.
In North American broadcast ...
.
* Two boldface asterisks appearing following a station's call letters (**) indicate a station built and signed on by King Broadcasting.
Film production
King Broadcasting Company established a subsidiary, King Screen Productions, in 1966, to produce movies, mainly documentary films. ''
The Redwoods'', a short documentary produced by King Screen, won an
Academy Award
The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
in 1968. The company financed
Michael Roemer
Michael Roemer (January 1, 1928 – May 20, 2025) was a German-born American film director, producer and writer. He won several awards for his films, which include '' Nothing But a Man'' and '' The Plot Against Harry''. He was the recipient of a ...
's film ''
The Plot Against Harry'', which became famous for having been completed in 1970 but not securing a commercial release until 1990. Although King Screen was sold in 1972, King Broadcasting continued to control the film's rights at the time of the 1990 release.
See also
*
KONG (TV)
KONG (channel 16) is an independent television station licensed to Everett, Washington, United States, serving the Seattle area. It is owned by Tegna Inc. alongside NBC affiliate KING-TV (channel 5). The two stations share studios at the Hom ...
(
Everett-licensed
duopoly
A duopoly (from Greek , ; and , ) is a type of oligopoly where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them.
Duopoly is the most commonly ...
partner of KING-TV)
*
King Videocable
*
National Mobile Television
*
Northwest Cable News
References
External links
*
*
*
*
{{Tegna
Mass media companies established in 1946
1946 establishments in Washington (state)
1991 mergers and acquisitions
Defunct broadcasting companies of the United States
Companies based in Seattle
Tegna Inc.
Mass media in Seattle