Kindred Group
   HOME

TheInfoList



OR:

Kindred Group (formerly Unibet Group Plc) is an online gambling operator which consists of nine brands, among them
Unibet Unibet is a sports betting, online casino, bingo and online poker platform. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, www.vladcazino.ro, 32Red, and iGame. Today ...
, Maria Casino, Vlad Cazino and 32Red. The Group offer products such as
online casino Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of ...
,
online poker Online poker is the game of poker played over the Internet. It has been partly responsible for a huge increase in the number of poker players worldwide. Christiansen Capital Advisors stated online poker revenues grew from $82.7 million in 2001 t ...
,
online bingo Online bingo is the game of bingo (either the US or UK variant) played on the Internet. Sites offering the game launched around 1996, and the global gross gaming yield outside of the United States was estimated at US$500 million in 2006, foreca ...
, and
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...
. The company is registered in Malta, but also has major hub offices in Gibraltar, London, Stockholm and the US in addition to smaller satellite offices across Europe and Australia. Kindred Group was a publicly listed company on the Stockholm Stock Exchange (Nasdaq) until a cash buyout by La francaise des Jeux (FDJ) in October 2024.


History

In 2011 Unibet was awarded one of 48 licenses for the newly re-regulated Danish market. In 2012 Unibet acquired Bet24, a Danish online bookmaker. On 3 December 2013 Unibet announced that it was moving its poker operation away from the MPN network to offer a standalone poker site. In April 2014 Unibet signed a deal with Thunderkick, making them one of the first brands to support Thunderkick games. On 19 May 2014, shareholders of Unibet approved the proposed spin-off of its B2B subsidiary Kambi Group Plc. The company's 95 per cent stake in the business was subsequently distributed to Unibet shareholders. The Kambi Group Plc share started trading on the NASDAQ OMX Stockholm First North on 2 June 2014. The share closed at SEK 34 on the first day of trading, giving the company a market valuation of SEK 1,011,200,700. Unibet purchased Bingo.com Ltd.’s www.bingo.com domain and its real money online gambling business for a total of $8 million effective 31 December 2014. Unibet paid $2 million in cash and the remaining balance was paid with the redemption of its 15,000,000 in common shares in Bingo.com at $0.40 per share. On 14 November 2016, Unibet announced a partnership with Swedish electronic identification service, BankID, as the first gambling operator to utilise the bank developed solution at its Unibet and Maria Casino brands. Unibet continued on their acquisition trail in July 2015 with the purchase of StanJames.com (online business). The price paid was believed to be £19 million in cash, adjusted for any customer liabilities. The deal did not include any of the Stan James high street retail shops, which have been rebranded as Megabet. In December 2016, shareholders at Unibet agreed to change the name of the business to Kindred Group Plc. The change was supposedly "due to the company's focus on developing a multi-brand strategy moving forward". The newly named Kindred Group Plc continued their acquisition strategy in February 2017, snapping up the Gibraltar-based online gaming business 32Red Plc. In April 2018, Kindred Group launched an
online gambling Online gambling (also known as iGaming or iGambling) is any kind of gambling conducted on the internet. This includes virtual poker, casinos, and sports betting. The first online gambling venue opened to the general public was ticketing for th ...
ad blocker tool so customers who choose to exclude themselves will be safe from gambling advertisements. In August 2018, Kindred Group announced a partnership with the
Hard Rock Hotel & Casino Atlantic City The Hard Rock Hotel & Casino Atlantic City, formerly Trump Taj Mahal, is a casino and hotel on the List of boardwalks in the United States#Atlantic City, Boardwalk, owned by Hard Rock Cafe, Hard Rock International, in Atlantic City, New Jersey ...
, marking the company's first entrance to the United States sports betting market by entering the
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
sports betting market. On 28 January 2019 Kindred Group formed a partnership with the Mohegan Sun Pocono casino near
Wilkes-Barre, Pennsylvania Wilkes-Barre ( , alternatively or ) is a city in Luzerne County, Pennsylvania, United States, and its county seat. Located at the center of the Wyoming Valley in Northeastern Pennsylvania, it had a population of 44,328 in the 2020 census. It ...
to enter the
Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
sports betting market. In October 2024, Kindred Group was purchased by La Francaise des Jeux (FDJ) per reference above.


References

{{Reflist, colwidth=30em


External links


Kindred Group website
Online gambling companies of Sweden Gambling companies established in 1997 Online poker companies Online gambling companies of Malta Companies formerly listed on Nasdaq Stockholm