Kinder Pinguí is a

confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...

product from the

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

company

Ferrero Ferrero may refer to: * Ferrero (surname), a surname * Ferrero (company), an Italian manufacturer of chocolate * Ferrero Bay, a body of water between King Peninsula and Canisteo Peninsula, Antarctica * Ferrero–Washington theorem, a result in alge ...

as part of its Kinder brand of products. It is a

chocolate bar A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...

made from a light milk preparation with a coating and a separating layer made of

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

. With a weight of 30 grams, it contains 9.9 grams of sugar and 8.9 grams of fat The addition of

alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...

to various Kinder products ( :de:Kinder Maxi King, :de:Milch Schnitte, Kinder Pinguí) was stopped by Ferrero in mid-2000 by changing the recipe. The

target group The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of cons ...

of the product are mainly families with children. In 2004, 48 percent of all 6 to 13-year-olds in Germany ate at least one Kinder Pinguí per week. As with other products in the Kinder brand family (

Kinder Chocolate Kinder () is a brand of chocolate bar produced by Italian multinational confectionery company Ferrero SpA. History In Alba, Piedmont, Alba, Italy, in 1968, Michele Ferrero, proposed to market a product that was palatable to children (with choco ...

, Happy Hippo, Milch-Schnitte), Ferrero tries to emphasize the milk content of the product in its advertising as a nutritionally positive property. The physiological

calorific value The heating value (or energy value or calorific value) of a substance, usually a fuel or food (see food energy), is the amount of heat released during the combustion of a specified amount of it. The ''calorific value'' is the total energy release ...

of Kinder Pinguí is approx. 1,870 kJ/100 g (450

kcal KCAL may refer to: * KCAL (AM), a radio station (1410 AM) licensed to Redlands, California, United States * KCAL-FM, a radio station (96.7 FM) licensed to Redlands, California, United States *KCAL-TV KCAL-TV (channel 9) is an independent tel ...

/100 g) and is therefore somewhat lower than that of Happy Hippo or

Kinder Bueno Kinder Bueno ( is German for "children", ' is Spanish for "good") is a chocolate biscuit and wafer confection made by Italian confectionery maker Ferrero. Part of the Kinder Chocolate brand line, Kinder Bueno is a hazelnut-cream-filled wafer c ...

. Nevertheless, in a study for the German Federal Ministry of Consumer Protection, in 2005, the "Kinder Pinguí" advertisement was criticized as trivializing. The milk content consists largely of

butterfat Butterfat or milkfat is the fatty portion of milk. Milk and cream are often sold according to the amount of butterfat they contain. Composition Butterfat is mainly composed of triglycerides. Each triglyceride contains three fatty acids. Butt ...

and skimmed milk powder – corresponds to about one

teaspoon A teaspoon (tsp.) is a small spoon that can be used to stir a cup of tea or coffee, or as a tool for measuring volume. The size of teaspoons ranges from about . For dosing of medicine and, in places where metric units are used, for cooking pu ...

(5 grams) in a Kinder Pinguí bar. The "Kinder Pinguí" advert also works with child-friendly advertising material such as a

penguin Penguins are a group of aquatic flightless birds from the family Spheniscidae () of the order Sphenisciformes (). They live almost exclusively in the Southern Hemisphere. Only one species, the Galápagos penguin, is equatorial, with a sm ...

as a figure of identification, but it is aimed more at the parents as a target audience. In addition to the argumentative aspect of

nutritional value Nutritional value or nutritive value as part of food quality is the measure of a well-balanced ratio of the essential nutrients carbohydrates, fat, protein, minerals, and vitamins in items of food or diet concerning the nutrient requirements of ...

, enjoyment and convenience for parents are also promised, for example, in a spot in which a mother first allows her child and then herself a Pinguí and in this way, she can easily fulfil her care obligations and enjoy herself. Marketing wise this puts the product between Kinder chocolate and Milch-Schnitte on the one hand, whose advertising is primarily aimed at adults, and Happy Hippo on the other hand, which is primarily aimed at children in the design of the product itself (a

waffle A waffle is a dish made from leavened Batter (cooking), batter or dough that is cooked between two plates that are patterned to give a characteristic size, shape, and surface impression. There are many variations based on the type of waffle iron ...

in the shape of a

hippopotamus The hippopotamus (''Hippopotamus amphibius;'' ; : hippopotamuses), often shortened to hippo (: hippos), further qualified as the common hippopotamus, Nile hippopotamus and river hippopotamus, is a large semiaquatic mammal native to sub-Sahar ...

). Occasionally, the variant Kinder Pinguí

Strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

and

Raspberry The raspberry is the edible fruit of several plant species in the genus ''Rubus'' of the Rosaceae, rose family, most of which are in the subgenus ''Rubus#Modern classification, Idaeobatus''. The name also applies to these plants themselves. Ras ...

are also available for a short time. Since 2018, the varieties Cocos and

Caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...

have also been part of the permanent range. In 2004, Ferrero's commercial was the third most frequently broadcast commercial on German television SevenOne Media: The German Advertising Market in 2004 https://web.archive.org/web/20070928020250/http://appz.sevenonemedia.de/download/publikationen/werbemarkt_2004.pdf (Memento 28 September 2007 in Internet Archive) (PDF), S. 5 with 3,301 broadcasts.

References

External links

www.kinder.com/uk/en/kinder-pingui

www.kinder-pingui.de
{{Ferrero Ferrero SpA brands Chocolate bars Brand name desserts