"Kill My Mind" is a song by English singer-songwriter

Louis Tomlinson Louis William Tomlinson ( ; born 24 December 1991) is an English singer, songwriter, and fashion designer. Born and raised in Doncaster, England, Tomlinson auditioned for British singing competition ''The X Factor'' as a solo artist in 2010, w ...

. It was released on 5 September 2019, as the second single from his debut album, ''

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''. It is the second single released by Tomlinson on

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since signing with them in early 2019.

Promotion

In June 2019,

announced his plans to release music more frequently, stating "At the moment it's three or four months in between, so I think I'm going to do two or three at once and get myself back on the road". On 29 August 2019, he posted the artwork for "Kill My Mind", writing "So happy to finally announce my new single #KillMyMind will be out a week today! Soooooo excited for you all to hear what I've been working on!". It was released a week later, premiering on

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Background

Tomlinson described "Kill My Mind" as, "a song about having fun and doing silly things when you’re younger," and, "going through an experimental phase in your youth, and doing things that might not be good for you, but they are exciting." He said that "this single is the closest I’ve got in all of my singles to where I feel comfortable. It's the kind of influences that I have and stuff that I listened to growing up. Where I’m at with this single I’m actually really proud and relieved to finally find my place, find my lane musically".

Reception

Rob Copsey of the

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wrote that Tomlinson "sounds at his most confident and comfortable yet" on "Kill My Mind", and added that there is "something very turn-of-the-noughties-indie-pop about" it.

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's Lindsey Smith described the song as a "punk-influenced track with heavy guitars and drums", and thought that it "really showcases his talent and ability to perform different genres effortlessly". Jason Lipshutz of ''

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'' described the track as "the song that lets a pop star rock out" and called it "brash, swaggering and catchy as all hell". Writing for ''

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'', Patrick Hosken said that on "Kill My Mind" Tomlinson "sounds bigger, more stadium-ready, and more like himself than he ever has", described the track as being "bigger, slicker and rockier than anything he ouiss ever done" and called Louis "the Britpop star he was born to be".

Music video

The music video was directed by

Charlie Lightening Charlie Lightening is a British filmmaker. After making videos for various British artists, Lightening began a working relationship with Liam Gallagher, directing several music videos for him and a documentary film, ''Liam Gallagher: As It Was''. ...

and released on 13 September 2019. It features Tomlinson singing in front of a crowd of fans intercut with scenes of a loved-up couple. Tomlinson said that "conceptually, for “Kill My Mind,” I wanted it to be like all the Oasis videos I love. I wanted it to be more about the performance. Not focusing too much on a narrative and just being lit really well. I think we pulled it off".

Live performances

Tomlinson premiered the track for the first time live at Coca Cola Music Experience in Madrid on 14 September 2019.

Charts

References

{{authority control 2019 songs 2019 singles Louis Tomlinson songs Songs written by Louis Tomlinson Songs written by Jamie Hartman Songs written by Sean Douglas (songwriter)